Bailey Lombard
Rockwall,TX
Summary
Expertise in Hospital Based Sales with emphasis on driving Physician Marketing Strategies and Patient Care Solutions. Extensive knowledge in Sales and Account Management, Business Development, Team Leadership, Project Management, and Account Expansion. An engaging and stimulating communicator with a talent for building strategic relationships, implementing downstream marketing, and developing new service lines. Natural ability to drive results with a strong focus on prioritizing and managing multiple projects. A consistent top producer with proven experience achieving revenue goals and meeting business objectives.
Overview
17
17
years of professional experience
Work History
Physician Liaison
Spine Team Texas
08.2022 - Current
- Lead market research and analysis
- Collaborate with Corporate Leadership and Physicians, THR and THPG Leadership, Southwestern Health Resource Referral Navigation Teams, and THR Rockwall Hospital marketing teams to identify growth opportunities, expand reach and visibility, and strengthen partnerships
- Build strong relationships with primary and specialty care physicians, urgent and emergency care facilities, and employer groups
- Lead effective communication between teams with shared patients', clinical concerns and compliance, insurance coverage, and referral processes
- Manage budget for provider meetings, promotional materials, events, and sponsorships
- Increase THPG, Southwestern Health Resources UTCAPS, and Independent referral business by developing strategic campaigns increasing visibility and profitability.
Director of Marketing
Highland Meadows Health & Rehab
04.2021 - 08.2022
- Consecutively exceeded monthly census goals.
- Reached and maintained highest census in company history.
- Created, organized, and executed community events, all digital media platforms, and specialized clinical programs.
- Obtained insurance contracts to increase referral opportunities.
Clinical Liaison
Broadmoor Medical Lodge
10.2019 - 03.2021
- Meet and Exceed Monthly Goals by 6%.
- Communicate Directly with Referral Sources to maintain relationships and evaluate admissions.
- Create and Coordinate community events to increase and maintain referral volume.
- Manage all social media platforms and implemented digital paid advertising.
Director of Admissions
Forum Parkway Health and Rehab
Bedford, TX
01.2019 - 10.2019
Client Care Coordinator
Comfort Keepers
11.2017 - 01.2019
Director of Business Development
Dependable Home Care
Garland, TX
03.2017 - 11.2017
Marketing Coordinator
Kergan Brothers Sonic Drive In
New Orleans, LA
03.2007 - 12.2015
Education
Associate in Nursing -
Delgado Community College
New Orleans, LA05.2014
Nursing -
University of Louisiana at Lafayette
Lafayette, LA05.2009
Skills
- Management
- Conflict Resolution
- Team Building
- Event Planning
- Fundraising
- Presentation Skills
- Medical Terminology
- EMR Systems
- B2B Sales
- Google Analytics
- Digital Marketing
- Search Engine Optimization (SEO)
- Branding
- Public Relations
- Salesforce
Additional Information
- Rockwall County Aging Unbound Award 2023
- Meals on Wheels Rockwall County
- Stop Senior Hunger (501c3)
- Phi Mu Alumni Alpha Sigma Chapter
Timeline
Physician Liaison
Spine Team Texas
08.2022 - Current
Director of Marketing
Highland Meadows Health & Rehab
04.2021 - 08.2022
Clinical Liaison
Broadmoor Medical Lodge
10.2019 - 03.2021
Director of Admissions
Forum Parkway Health and Rehab
01.2019 - 10.2019
Client Care Coordinator
Comfort Keepers
11.2017 - 01.2019
Director of Business Development
Dependable Home Care
03.2017 - 11.2017
Marketing Coordinator
Kergan Brothers Sonic Drive In
03.2007 - 12.2015
Associate in Nursing -
Delgado Community College
Nursing -
University of Louisiana at Lafayette
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