Brette Lipari
Brooklyn,NY
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
14
14
years of professional experience
Work History
Multimedia Sales Director
Disney Advertising Sales
07.2018 - Current
- Responsible for driving agency investment resulting in over $550M across Disney Linear and Digital Properties
- Hired, trained and built high-performing team of 6 Account Executives and 5 Associate Account executives.
- Developed key partnerships with senior leaders across various holding companies and internal stakeholders to strengthen professional network and expand future business opportunities.
Digital Account Executive
ESPN
07.2014 - 07.2018
- Manage individual list of over $30MM in ESPN direct and programmatic business across Publicis holding company and client direct in the Northeast territory
- Provided creative and innovative solutions utilizing industry trends, selling techniques and new digital products to grow list over 200%.
CPG Regional Sales Manager
Tremor Video
03.2013 - 07.2014
- Successfully grew CPG food & beverage booked revenue by 300%+ from 2013 to 2014 utilizing Tremor Video multi-screen video solutions
- Responsible for managing high profile strategic accounts such as Mondelez, Coca Cola, Nestle, Mars, Pepsi, Smucker’s and Hershey’s across various agencies in the New York area
Regional Sales Manager
Tremor Video
05.2012 - 03.2013
- Responsible for creating and building relationships with clients and agencies in Chicago, Minneapolis and Detroit to promote Tremor Video’s suite of mobile video and connected devices
Senior Sales Planner
Tremor Video
12.2011 - 05.2012
- Promoted to leadership role within 10 months of hire, dealing directly with upper management and training Detroit and Chicago Account managers on all aspects of sales planning while still supporting designated sales managers
Sales Planner
Tremor Video
03.2011 - 12.2011
- Responsible for supporting 5 regional sales managers in all pre-sale process including but not limited to revenue management, inventory, presentation materials and excel.
Media Planner
Mindshare
10.2009 - 03.2011
- Responsible for tracking and allocating multi-million dollar advertising budgets within online and offline mediums for a globally known client during a timing of crisis
- Developed skills to strategically incorporate new creative executions for 2011 national and local planning
- Successfully planned, launched and maintained 30 new local markets in 2010 for Clearwire’s innovative 4G product “CLEAR”; client contact and team lead for 10 of these markets.
Education
Bachelor of Arts - Organizational Communications
Miami University
Oxford, OhioCEA Global Campus
Florence, ItalySkills
- Sales Expertise
- Management
- Sales Planning
- Coaching & Mentoring
- Sales Force & CRM Tools
- Ad Tech Background
- Publisher Experience
- Agency Knowledge
- Client & Stakeholder Relations
- Data Activation and Measurement
Timeline
Multimedia Sales Director
Disney Advertising Sales
07.2018 - Current
Digital Account Executive
ESPN
07.2014 - 07.2018
CPG Regional Sales Manager
Tremor Video
03.2013 - 07.2014
Regional Sales Manager
Tremor Video
05.2012 - 03.2013
Senior Sales Planner
Tremor Video
12.2011 - 05.2012
Sales Planner
Tremor Video
03.2011 - 12.2011
Media Planner
Mindshare
10.2009 - 03.2011
Bachelor of Arts - Organizational Communications
Miami University
CEA Global Campus
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