Becca Jackson
Comanche,TX
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
6
6
years of professional experience
Work History
Marketing and Member Director
Comanche Chamber Of Commerce And Agriculture
08.2021 - Current
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Coordinated with participating vendors during event planning.
- Managed budgets effectively, monitoring expenses closely to ensure events were delivered within financial constraints.
- Adapted quickly to unforeseen circumstances or changes in the event landscape, implementing contingency plans as needed.
- Leveraged social media platforms to create buzz around events, driving awareness and interest among target audiences.
- Cultivated strong partnerships with local businesses, securing in-kind donations or sponsorships for various occasions.
- Continuously refined internal communication processes to ensure that all staff members are well-informed about organizational policies, procedures and member-related updates.
- Streamlined membership application process, resulting in higher conversion rates from prospective to actual members.
- Organized and executed successful events, fostering a sense of community among members.
- Boosted member satisfaction through regular communication, feedback collection, and prompt issue resolution.
Project Manager, Marketing
Root & Roam Integrated Marketing Agency
02.2021 - 08.2022
- Oversee preparation of marketing copy, images, videos, emails, editorial calendars and other collateral
- Direct marketing projects through conceptual planning, schedule management, and final implementation
- Achieved project deadlines by coordinating with team members and contractors to manage performance.
- Developed and initiated projects, managed costs, and monitored performance.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Managed a team of social media specialists, ensuring consistent messaging and tone across all channels.
- Boosted e-commerce sales through the use of shoppable posts on select platforms that seamlessly integrated product links within engaging visuals.
- Increased brand awareness by developing and implementing comprehensive social media strategies.
Social Media and Event Coordinator
Brennan Vineyards
02.2018 - 02.2021
- Coordinated schedules and timelines for events.
- Performed event coordination for larger parties and gatherings.
- Developed creative marketing materials that generated interest and boosted event attendance.
- Hired, trained, and supervised volunteers and support staff required for events.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Applied current editing and photography tools to tell great stories.
Education
Bachelors of Science in Communications with an emphasis in Public Relations and Social Engagement -
Tarleton State University
Stephenville, TXSkills
- Content Creation
- Social Media Management
- Event Planning
- Storytelling
- Budget Management
- Project Management
- Business Development
- Communications Management
- Email Marketing
- Interpersonal Skills
- Member Engagement
- Public Relations
Awards
"You Make a Difference" awarded by the City of Comanche
Affiliations
Bacon Bash Texas 501C3
Penatuhkah Comanche Trails Partnership
Comanche Education Foundation
Timeline
Marketing and Member Director
Comanche Chamber Of Commerce And Agriculture
08.2021 - Current
Project Manager, Marketing
Root & Roam Integrated Marketing Agency
02.2021 - 08.2022
Social Media and Event Coordinator
Brennan Vineyards
02.2018 - 02.2021
Bachelors of Science in Communications with an emphasis in Public Relations and Social Engagement -
Tarleton State University
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