Becky Donnelly
Cranberry Township,PA
Summary
Experienced results-driven sales leader, consistently exceeds KPI standards, and drives increased sales. Proven track record in developing high-performing teams, managing operational functions, leading recruitment and talent development efforts, while achieving exceptional cost control.
Overview
22
22
years of professional experience
Work History
Regional Manager
Lovisa, Mid-Atlantic Region
09.2023 - Current
- Lead, coach, and inspire 7 District Managers across 47 stores, cultivating a performance-driven culture aligned with Lovisa’s fast-paced, trend-focused retail environment.
- Own the end-to-end development of District Managers, including structured onboarding, individualized development plans, and ongoing performance coaching to strengthen leadership capability and bench strength.
- Conduct regular field visits and business reviews, providing real-time feedback guidance to elevate decision-making, business acumen, and operational execution.
- Build a strong succession pipeline by identifying high-potential leaders.
- Partner with District Managers to evaluate performance opportunities within their districts and coach them to implement actionable plans that improve store results.
- Drive regional sales performance through the execution of strategies, consistently exceeding KPIs.
- Champion talent development and succession planning, strengthening leadership pipelines, and elevating team capability across all levels of the region.
- Partner closely with the corporate support center team to execute brand initiatives, new store openings, and merchandising strategies that reflect Lovisa’s global fashion positioning.
- Utilize real-time sales data and store insights to identify trends, react quickly to performance gaps, and implement targeted action plans that maximize profitability.
- Lead continuous improvement in customer experience, visual merchandising, and operational standards to reinforce brand consistency and drive repeat business.
New Unit Opening Coordinator
Tapville Social, Remote
06.2022 - 08.2023
- Led weekly meetings with new franchisees and vendor partners.
- Established and maintained communication channels for all opening projects.
- Created a franchise orientation program in collaboration with the Tapville University team.
- Worked closely with franchise partners, providing support and guidance, and ensuring adherence to brand standards.
District Manager
Aldo, Pennsylvania/Ohio
10.2017 - 07.2021
- Managed 24 stores generating $17 million in annual sales.
- Winner of KPI and sales contests in 2018 and 2019.
- Provided ongoing leadership to store teams, focusing on driving sales, controlling costs, and ensuring employees reached their full potential.
- Conducted in-store workshops on visual presentation, recruiting, and sales focus.
- Exceeded KPIs, merchandising, visual presentation, customer service, and staff development expectations.
- Built and maintained a diverse, high-performing store management team.
- Led quarterly manager meetings to coach, provide feedback, and support professional development.
Store Manager
Aldo
01.2007 - 09.2017
- Led sales efforts for a $1.3 million store.
- Nominated for Manager of the Year in 2009 and 2012.
- Mentored managers for next-level succession planning.
- Onboarded and trained new store managers within the district.
- Served as team leader for multiple store openings, remodels, and closings.
- Achieved less than 1% inventory shrinkage for six consecutive years and received cost control awards for four years.
Store Manager
Delia’s, Pittsburgh, Pennsylvania
10.2004 - 01.2007
- Improved two different underperforming stores until they were profitable and meeting company standards.
- Effectively delegated tasks during high traffic times to keep operations running smoothly and employees focused.
- Recruited, hired, and developed management staff and sales team.
- Successfully maintained a top level of visual standards and inventory levels within the store.
Education
Bachelor - Health & Human Services
Ohio University
Athens, OhioSkills
- Driving business growth
- Staff management
- Store operations
- Operational efficiency
- Merchandise planning
- Team training and development
- Staff recruitment
- Strategic planning
Timeline
Regional Manager
Lovisa, Mid-Atlantic Region
09.2023 - Current
New Unit Opening Coordinator
Tapville Social, Remote
06.2022 - 08.2023
District Manager
Aldo, Pennsylvania/Ohio
10.2017 - 07.2021
Store Manager
Aldo
01.2007 - 09.2017
Store Manager
Delia’s, Pittsburgh, Pennsylvania
10.2004 - 01.2007
Bachelor - Health & Human Services
Ohio University