Knowledgeable, Results-driven Operations Leader with proven history of leading high-performing teams and executing strategic initiatives that drive organizational growth. Successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Hi, I’m
Bethany Jessee
Charles City,VA
Summary
Overview
12
years of professional experience
1
Certification
Work History
HAND & STONE FRANCHISE CORP.
DIRECTOR OF NEW SPA OPERATIONS
01.2017 - Current
Job overview
- Created and implemented processes to support successful new location openings and drive pre-opening revenue, resulting in a 233% YoY performance improvement in just 6 months
- Regularly communicated with the executive team to provide progress updates and project direction
- Made strategic recommendations to senior leaders on business initiatives
- Reviewed and strengthened internal controls, ensuring compliance with regulatory requirements
- Proactively identified risks and implemented mitigation strategies to minimize negative impacts
- Facilitated cross-functional collaboration to improve decision-making within the organization
- Negotiated favorable vendor contracts to reduce costs and enhance service quality
- Improved project efficiency through strategic planning, resource allocation, and time management
- Boosted client satisfaction through strong relationship management and timely issue resolution
- Implemented innovative solutions to solve complex problems, increasing productivity and streamlining operations
- Leveraged data analytics for informed decision-making in sales forecasting, budgeting, and personnel management
- Achieved a significant turnaround of underperforming divisions through strategic leadership and restructuring
HAND & STONE FRANCHISE CORP.
ASSISTANT VP OF OPERATIONS
01.2017 - Current
Job overview
- Began as a Franchise Operations Consultant, promoted to Director of Operations in January 2020, and to Assistant VP of Operations in January 2022
- Regularly communicated with the executive team to provide progress updates and project direction
- Improved employee productivity through comprehensive training programs and performance monitoring
- Established KPIs to achieve quarterly revenue goals for the chain
- Ensured franchise locations' compliance with brand standards and addressed outstanding concerns
- Managed hiring and onboarding for all Franchise Operations Consultants
- Designed an onboarding program to ensure new consultants fully understood and retained essential material
- Led a team of 5-8 Franchise Operations Consultants, including strategic planning and annual reviews
- Assisted executive leaders in setting annual performance goals for the chain
- Championed change management by fostering adaptability and resilience within teams
- Applied problem-solving, process development, and strategic implementation to support all areas of operations
Hand & Stone Massage And Facial Spa
Spa Manager
11.2012 - 04.2016
Job overview
- Managed a team of 20+ team members
- Maintained brand compliance in alignment with corporate recommendations
- Implemented strategies to drive revenue and reach sales goals through internal sales strategies and external networking
- Attended networking events to form community connections in support of the business
- Performed regular inventory and ordering
- Participated in quarterly meetings with corporate representatives to assess KPIs and
- Maintained cleanliness and safety standards within the spa facility, ensuring compliance with all regulations.
- Managed payroll processes, adhering to budget guidelines while maintaining adequate staffing levels at all times.
- Trained and mentored staff members to achieve optimal performance levels and maintain high standards of service.
- Coached employees on upselling techniques, resulting in higher average ticket sales per guest visit.
- Established a welcoming atmosphere for guests through exceptional customer service interactions from arrival to departure.
- Ensured strict adherence to sanitation protocols, protecting both guests'' health as well as the reputation of the spa business.
- Coordinated special events, attracting new clients and boosting overall sales.
Education
Neumann University
Some College (No Degree) from Psychology
University Overview
Skills
- Operations management
- Content development
- Multitasking and organization
- Conflict resolution
- Industry knowledge
- Process Improvement
- Market Trends and Analysis
- Relationship Building
- Strategic Planning
- Results-oriented leadership
- Cross-functional team leadership
- Team management
- Employee Coaching & Development
- Hiring and retention
Accomplishments
Accomplishments
- Supervised team of 6 Franchise Operations Consultants, reporting highest YoY GMS Comp % for the supported spas in comparison to peers and maintaining highest retention of FOC's
- Led Operations team to achieve Department of the Quarter in 2022
- Achieved Employee of the Quarter in 2018 and 2023
- Reached unprecedented milestone of selling 100+ memberships before new spa openings
- Negotiated competitive pricing for franchisees with vendor essential to reaching the aforementioned pre-opening membership goal
Certification
- Dale Carnegie Training - 2014
- Disney Innovation Training - 2015
Education and Training
Education and Training
otherAvailability
See my work availability
Not Available
Available
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saturday
sunday
morning
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureWork from home optionTimeline
DIRECTOR OF NEW SPA OPERATIONS
HAND & STONE FRANCHISE CORP.
01.2017 - Current
ASSISTANT VP OF OPERATIONS
HAND & STONE FRANCHISE CORP.
01.2017 - Current
Spa Manager
Hand & Stone Massage And Facial Spa
11.2012 - 04.2016
- Dale Carnegie Training - 2014
- Disney Innovation Training - 2015
Neumann University
Some College (No Degree) from Psychology
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