Bethany Ufema
Spotsylvania,Virginia
Summary
Accomplished Senior Messaging Director at Lifepoint Church, adept in strategic planning and fostering innovation. Spearheaded cross-functional teams, enhancing productivity by streamlining operations and developing impactful content. Excelled in verbal and written communication, creative ideation, and driving a culture of continuous improvement.
Overview
14
14
years of professional experience
Work History
Senior Messaging Director
Lifepoint Church
04.2020 - 01.2024
- Developed high-performing leaders by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked with fellow senior leadership members to guide operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization while maximizing creativity.
- Developed language and systems to solve complex problems, increasing productivity and streamlining operations.
- Oversaw experience programming and messaging for events, conferences, and weekend worship experiences.
- Oversaw global branding, ensuring consistent brand identity across family church plants.
- Developed strategic communications including message development, podcast production, branding, and scriptwriting for the senior pastor.
- Strategized with the senior pastor on strategic communications for series content and placement.
- Developed and delivered sermons for weekend worship experiences and events.
- Developed internal communicators and their communications.
Senior Creative Director
Lifepoint Church
04.2016 - 04.2020
- Developed high-performing team members through mentorship, opportunity, and shared standards of excellence.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Facilitated cross-departmental creative concept development for weekend worship experiences, events, and conferences.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Developed and streamlined creative processes for improved efficiency and team productivity.
- Developed high-impact creative elements and promotional content for campaigns, weekend worship experiences, and conferences.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Formulated and monitored budgets to manage expenses and control costs.
- Worked with fellow senior leadership members to guide operational strategy.
Filmmaker
Lifepoint Church
07.2010 - 04.2016
- Implemented creative problem-solving techniques to overcome challenges faced during the filmmaking process.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Found appropriate stories and ideas for programming to engage target audiences.
- Collaborated with senior leadership to define and propel organization's mission and vision.
- Wrote, directed, edited, and produced a variety of films geared toward moving audiences to take actionable steps.
- Developed concepts from ideation to completion including creative films, interviews, teaching material, and promotional content.
- Coordinated with fellow team members and volunteers to pinpoint creative vision, determine technical needs, and devise shooting schedule.
- Managed budgets effectively to ensure all projects were completed within financial constraints.
- Provided innovative and creative solutions for storytelling and marketing campaigns.
- Created event content in collaboration with cross-departmental teams to execute a shared creative vision.
Education
Bachelor of Arts - Communications
Liberty University
Lynchburg, VA05.2009
Skills
- Strategic planning
- Verbal communication
- Written communication
- Creativity and innovation
- Content development
- Script review and revision
- Teamwork and collaboration
- Sound judgment
- People management
Timeline
Senior Messaging Director
Lifepoint Church
04.2020 - 01.2024
Senior Creative Director
Lifepoint Church
04.2016 - 04.2020
Filmmaker
Lifepoint Church
07.2010 - 04.2016
Bachelor of Arts - Communications
Liberty University
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