Bianca Gruber
Sarasota,FL
Summary
Bilingual sales and marketing professional with experience in business development, lead generation, consultative selling, client relationships, and digital marketing. Proven track record of increasing leads and conversions while building strong customer relationships.
Overview
1
1
Language
1
1
Certification
3
3
years of post-secondary education
4
4
years of professional experience
Work History
Front Desk Receptionist
University Park Dermatology & Medical Spa
Sarasota, FL
12.2025 - Current
- Coordinated patient scheduling, check-in/check-out, phone management, insurance documentation, medical records, and daily office operations to ensure smooth clinic functionality.
- Facilitated patient communication initiatives through promotional text campaigns and outreach about monthly specials and services to enhance patient engagement.
- Deliver exceptional customer service while ensuring HIPAA compliance and maintaining efficient clinic workflow.
- Educated clients on products, treatments, and services, recommending tailored solutions to increase sales and meet individual needs.
Marketing Coordinator
Cryo Studios
Sarasota, FL
07.2024 - 03.2025
- Managed Google, Facebook, Instagram, and TikTok advertising campaigns, increasing lead generation by 12%, click-through rates by 9%, and return on ad spend (ROAS) by 5%.
- Executed email and SMS marketing campaigns, content strategies, and social media initiatives to strengthen customer engagement and retention.
- Optimized websites, funnels, landing pages, and user journeys, contributing to a 7% increase in conversion rates while reducing cost-per-click by 10%.
- Managed Google Business Profiles and online presence initiatives to improve visibility and local lead generation.
- Developed partnerships with local gyms and wellness businesses, coordinated promotional events, and expanded community-based referral opportunities.
- Produced performance reports, analytics summaries, and marketing recommendations to support strategic decision-making and business growth.
Recruiter
CC Recruiting
Sarasota, FL
01.2024 - 05.2024
- Conducted talent sourcing, networking, and industry research, engaging with 200+ candidates and prospective clients.
- Built candidate pipelines and supported recruitment efforts through proactive outreach and relationship managemen
Marketing Consultant
Turner Cole
Tampa, Florida
01.2024 - 05.2024
- Developed a 60-page marketing strategy for a 19.79-acre commercial real estate development valued at $7.2 million, including market research, competitor analysis, and customer insights.
- Created marketing materials, infographics, and audience-targeting strategies designed to increase website traffic by 10% and strengthen brand awareness.
- Conducted research using IBISWorld, Mergent, and industry databases to identify growth opportunities and support data-driven recommendations.
Marketing Intern
HSK Industries
Sarasota, FL
03.2023 - 12.2023
- Contributed to audience growth of 800+ new followers through content planning, market research, and community engagement.
- Managed social media content, editorial calendars, and engagement strategies across multiple brands.
- Leveraged AI tools and workflow automation to improve content production efficiency and marketing operations.
Education
Bachelor of Science - Marketing
University of South Florida
Tampa, FL 06.2021 - 05.2024
Skills
- Sales & Business Development: Lead Generation Prospecting Consultative Selling Client Acquisition Relationship Management Pipeline Development Customer Retention
- Digital Marketing & Growth: Google Ads Meta Ads SEO Google Analytics Lead Generation Email & SMS Marketing Conversion Optimization
- CRM & Technology: HubSpot Go High Level Excel Tableau HTML AI/ChatGPT Automation
- Communication & Leadership: Client Communication Negotiation Problem-Solving Relationship Building Adaptability Collaboration Customer Service
Certification
HubSpot Inbound Sales | HubSpot Marketing | HubSpot Email Marketing | Hubspot Sales Management | Hubspot Inbound Sales Certification | Google Analytics | Microsoft Office Suite | USF Muma Citizen Data Science | Bellini Center - Level 4: Mast
Languages
Portuguese
Native/ Bilingual
Timeline
Front Desk Receptionist
University Park Dermatology & Medical Spa
12.2025 - Current
Marketing Coordinator
Cryo Studios
07.2024 - 03.2025
Recruiter
CC Recruiting
01.2024 - 05.2024
Marketing Consultant
Turner Cole
01.2024 - 05.2024
Marketing Intern
HSK Industries
03.2023 - 12.2023
Bachelor of Science - Marketing
University of South Florida
06.2021 - 05.2024