Biff Parsons
Green Cove Springs,FL
Summary
Focused Store Manager versed in all aspects of running retail establishment, including opening and closing procedures, banking, merchandising and recruiting. Keeps operations efficient, productive and on-track to consistently meet and exceed expectations. Sales expert with unparalleled communication and relationship-building talents.
Overview
15
15
years of professional experience
Work History
Store Director
American Freight Furniture and Mattress
Jacksonville , Florida
12.2022 - Current
- Monitored daily operations and staff performance, providing coaching and guidance when necessary.
- Hired, trained, and supervised store personnel including cashiers, stockers, department managers, and assistant directors.
- Ensured compliance with company policies and procedures related to safety, security, loss prevention, merchandising execution, pricing accuracy.
- Oversaw the development of promotional materials used in-store and online advertising campaigns.
- Resolved customer complaints quickly and efficiently while upholding corporate values.
- Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
Ops Manager
American Freight Furniture and Mattress
Jacksonville, Florida
10.2020 - 11.2022
- As Ops manager currently overseeing warehouse operations, delivery operations, inventory management and execution of daily tasks to maintain store operations
- Manage truck deliveries using Radaro, confirming deliveries & pickups. Manage drivers for safety and compliance
- Assist store director in daily activities to achieve store goal
- I lead by example. My staff appreciate the hands on work ethic. We have camaraderie in the work place that wasn't present before. Together we achieve
Lead Sales Consultant
American Freight Furniture and Mattress
Jacksonville, Florida
01.2015 - 09.2020
- Never sold furniture before, but found out I was the replacement to the infamous Greg Knowles that had become regional. I had experience with retention, customer service and most importantly Sales!
- Became a Million Dollar Shipper every year since. Helped to achieve Jordan Fulford as store manager of the year at our location..
- My approach is consultative selling and belief in our product
- Product, customer service & delivery will achieve our goal every time!
- Mentored employees in successful selling techniques and encouraged cross-selling additional products and services.
E-Tail Account Manager/ Hardware Express
Interline Brands
Jacksonville, Florida
01.2011 - 11.2014
- Our business was MRO - Maintenance Repair & Operations. I was hired to manage Wayfair, Amazon and third party sellers of our products
- I was the communicator. I had the voice and experience for conversation
- Our team was responsible for monitoring product margins, working with analysts to assist in product recommendations and product line sponsorship
- Our teams online success in one of the reasons HD (Home Depot) took notice in Interline Brands
Major Account Finance & Law
Jacksonville Business Journal
Jacksonville, Florida
01.2010 - 12.2010
- Develop new accounts and build account base through prospecting/ cold calling, telemarketing & networking in the Jacksonville market
- Retain and grow client base by our advertising services and promotion of their business through sponsorships
- Assisted in developing marketing campaigns/sponsorships tailored specifically for major accounts.
- Created and sold the first mobile sponsorship through the Business Journal Mobile App for Ennis Pellum & Associates in Jacksonville...$80K
- My presentation was the bases for future mobile sponsorships
Education
Bachelor of Arts - Advertising/ Marketing
University of North Florida
Jacksonville, FL12.1990
Skills
- Customer Retention
- Customer Relations
- Employee Development
- Administrative Management
- Inventory Management
- Relationship Building
- Team Leadership
- Employee Motivation
Timeline
Store Director
American Freight Furniture and Mattress
12.2022 - Current
Ops Manager
American Freight Furniture and Mattress
10.2020 - 11.2022
Lead Sales Consultant
American Freight Furniture and Mattress
01.2015 - 09.2020
E-Tail Account Manager/ Hardware Express
Interline Brands
01.2011 - 11.2014
Major Account Finance & Law
Jacksonville Business Journal
01.2010 - 12.2010
Bachelor of Arts - Advertising/ Marketing
University of North Florida
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