Bill Fee
Danville,IN
Summary
Results-driven Fixed Operations Director with a proven ability to enhance operational efficiency, implement effective cost control measures, and improve customer satisfaction. Recognized for strong communication skills and decisive leadership in strategic planning and execution across the industry.
Overview
13
13
years of professional experience
Work History
Fixed Operations Director
Hare Honda / Bill Estes Ford
09.2025 - Current
- Directed fixed operations, enhancing service department efficiency and customer satisfaction.
- Implemented best practices for parts inventory management, reducing excess stock levels.
- Streamlined workflow processes, resulting in improved technician productivity and service turnaround times.
- Developed training programs for service advisors, increasing team competency and performance consistency.
- Lead and Managed Service Manager, Parts Manager, 10 Service Advisors, 29 Technicians, Warranty Admin, 6 Parts Counter Sales Reps, 3 Deliver Drivers.
Fixed Operations Director
Hoover Chrysler Dodge Jeep RAM of Moncks Corner
10.2024 - Current
- Manage a Service Team that consisted of 2 Service Advisors, 8 Technicians, 2 Detailers, and a Warranty Clerk in a 10 Bay shop that includes an Express Bay and Alignment Rack.
- Manage a Parts Team that consisted of Parts Manager, Counter Person, and Delivery Driver.
- Increased Customer Pay Effective Labor Rate by 22% to date.
- Increased Customer Pay Hours Per Repair Order by .7 to date.
- Increased Customer Pay total Repair Order Sales by 19% to date while improving the Customer Pay Gross Profit % by 7% in Service and 11% in Parts.
- Implemented Customer Service Index processes that increased the survey return by 11% and have been consistently above the South Region in Customer Service Index.
Fixed Operations Director
Rick Hendrick Dodge Chrysler Jeep RAM / Rick Hendrick Jeep Chrysler Dodge Ram Fiat
08.2016 - 10.2024
- Managed a Team in Charleston that consisted of a Service Manager, 8 Service Advisors, 19 Technicians in a 20 bay shop that included the Alignment bay. Parts Team consisted of a Parts Manager, 6 Counter Sales People, 2 people to maintain the warehouse and and deliver parts locally.
- Both teams achieved substantial growth year over year on a consistent basis.
- Service total labor gross profit increased by 82%, with a steady improvement of Customer pay labor gross year over year and Parts total gross increased by 15% year over year and Customer Pay parts gross profit percentage increased by 11% during the time frame I was the Fixed Operations Manager.
- Managed a Team in North Charleston that Consisted of a Service Manager, 8 Service Advisors, 27 Technicians in a 30 bay shop that included the Alignment bay, and Tint/Ceramic Coating bay. Parts Team consisted of a Parts Manager, 3 Counter Sales People, Delivery Driver, and a Shipping and Receiving Clerk.
- Total Service Gross Profit increased by 75%, and Customer Pay Gross Profit increased by a minimum of 11% year over year. Total Parts gross profit increased by 78% and Customer Pay gross profit percentage grew by 12% during the time I was the Fixed Operations Manger.
- During the 8 years we also implemented in house Tint and Ceramic Coating Techs, as well as developed and negotiated relationships with multiple outside service companies to enhance our product with New and Used Cars.
Fixed Operations Director
Allen Samuels Chrysler Dodge Jeep Ram
03.2013 - 06.2016
- Managed a Team at Allen Samuels of 6 Service Advisor, 22 Technician, Warranty Clerk, 2 Cashiers, 2 Detailers, and 2 Porters in a shop that consisted of 25 bays that included the alignment bay as well as a bay that served as a equipment storage due to lack of storage room.
- Built this to a high performing team in a little over a year and doubled the gross in parts and service by implementing sales processes that were lacking while improving our Customer Service Index to consistently by above the Region in CSI.
- Increased staff by building from within due to our location being over 2 hours from the closest Community College that taught Automotive Mechanics, and worked with Fiat Motors in have our local Community College certified as a CAP light institution.
- Increased parts at the dealership as well as wholesale by focusing on the many independent automotive facilities in our area.
Education
Certificate - Automotive Dealership Management
NADA Dealership Academy
VA, USA01-2012
Associate of Applied Science - Automotive Technology
Cisco College
Cisco, TX01-1989
Skills
- Setting goals
- Customer relations
- Operational efficiency
- Maintaining compliance
Timeline
Fixed Operations Director
Hare Honda / Bill Estes Ford
09.2025 - Current
Fixed Operations Director
Hoover Chrysler Dodge Jeep RAM of Moncks Corner
10.2024 - Current
Fixed Operations Director
Rick Hendrick Dodge Chrysler Jeep RAM / Rick Hendrick Jeep Chrysler Dodge Ram Fiat
08.2016 - 10.2024
Fixed Operations Director
Allen Samuels Chrysler Dodge Jeep Ram
03.2013 - 06.2016
Associate of Applied Science - Automotive Technology
Cisco College
Certificate - Automotive Dealership Management
NADA Dealership Academy