Summary
Overview
Work History
Education
Skills
Timeline
Generic

DWAYNE ANTHONY FRANCIS

Providence

Summary

Dynamic individual with hands-on experience in sales and marketing with a talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Overview

16
16
years of professional experience

Work History

Route Sales Representative

Frito Lay
09.2024 - Current

· Deliver top customer satisfaction, reviewing feedback closely, and addressing needs and requests as necessary.

. Deliver and sell Frito-Lay products to local stores including gas stations, dollar stores, and large grocery stores.

· Drive a Frito-Lay truck to various locations and work independently to unload orders.

· Merchandise products effectively to maximize visibility and sales.

· Partner with store managers to increase sales and maintain product availability.

· Order and maintain accurate records throughout the day.

· Build relationships with store personnel to enhance sales opportunities.

. Complete national initiatives and sell in displays to promote products

Account Sales Manager

Red Bull Distribution Company
02.2023 - 12.2024
  • Service all customers in a safe and productive manner
  • Manage relationships with customer contacts and products to ensure maximum Red Bull Distribution Company (RBDC) sales
  • Evaluate competitor’s activities
  • Meet monthly goals focusing on sales, distribution, pricing, and new account set up
  • Build and protect the brand through rotation of products
  • Increase inventory and diversity of products at each assigned RBDC account and increase in-store branding
  • Ensure all RBDC assigned equipment is clean and in good working order
  • Determine current and on-going product need at accounts and look for ways to increase sales

District Manager

General Linen
01.2024 - 05.2024
  • Service all customers in a safe and productive manner
  • Manage relationships with customer contacts and products to ensure maximum Red Bull Distribution Company (RBDC) sales
  • Evaluate competitor’s activities
  • Meet monthly goals focusing on sales, distribution, pricing, and new account set up
  • Build and protect the brand through rotation of products
  • Increase inventory and diversity of products at each assigned RBDC account and increase in-store branding
  • Ensure all RBDC assigned equipment is clean and in good working order
  • Determine current and on-going product need at accounts and look for ways to increase sales

Marketing Officer

National Peoples Co-operative Bank
10.2018 - 06.2021
  • Planned and executed Marketing projects as discussed with the Marketing Manager to increase brand presence
  • Prepared Marketing budget
  • Prepared and updated marketing brochures as required
  • Attended trade shows, seminars, and outside radio broadcasts
  • Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
  • Compiled product, market, and customer data to generate informed sales and profit projections

Area Manager

Jamaica Biscuit Company
11.2017 - 02.2018
  • Managed team of twelve Sales drivers and assistants
  • Recruited and interviewed prospective team members
  • Forecasted monthly sales to achieve the assigned budget
  • Developed strategic marketing objectives in collaboration with Marketing Team to improve market share
  • Ensured facility was properly secured whilst on duty
  • Ensured activities were aligned with budget
  • Positively promoted Company image and brands
  • Displayed passion for the job and infused team with this same spirit
  • Assessed reports to evaluate performance, develop targeted improvements and implement changes based on Key Performance Indicators (KPI's) for drivers and their assistants

Route Sales Supervisor

Facey Commodity Limited
08.2013 - 06.2015
  • Expanded customer base by 5% over one year
  • Supervised and managed a team of eighteen Van Sales Drivers and assistants
  • Created new sales routes within the specified deadline
  • Implemented strategic plans for maximization of sales and customer satisfaction
  • Recruited and interviewed prospective team members
  • Created budget and ensured adherence

Route Business Development Executive

Red Stripe, a Diageo Company
08.2011 - 07.2013
  • Supervised and managed a team of four Sales Drivers
  • Collaborated with sales and marketing departments to support business objectives and client acquisition
  • Implemented business strategies to improve sales with top tier customers
  • Planned and executed promotions to build market share and elevate brand
  • Motivated subordinates for personal growth and in collaboration with established goals and objectives of the company
  • Maintained close relationship with Distribution Centre (DC) Manager to find solutions regarding distribution of stock
  • Liaised with Marketing Team to develop strategic marketing objectives
  • Recruited and interviewed prospective drivers for Company

Trade Marketing and Distribution Representative

Carreras Limited
06.2009 - 07.2011
  • Mined sales opportunities by conducting on-site surveys with customers
  • Traveled to various branches to assist with sales and marketing-related activities
  • Maintained contact with all clients in market area to ensure high levels of client satisfaction
  • Built trust while demonstrating high integrity among customers
  • Maintained professional internal and external relationships that meet company core values
  • Participated in Sales and Customer Service training exercise

Education

Certificate in Supervisory Management - Supervisory Management

University College of The Commonwealth Caribbean
Kingston, Jamaica West Indies
01.2019

Certificate - Customer Service

Facey Commodity
Kingston, Jamaica West Indies
01.2016

Certificate of Achievement (Brunswick) - Customer Service

Brunswick/Facey Commodity
Kingston, Jamaica
01.2016

Certificate of Training - Delivering Service - Delivering Service

Service First
Kingston, Jamaica West Indies
01.2014

Certificate of Training - Delivering Service Excel - Delivering Service

Service First Business Solutions
Kingston, Jamaica
01.2014

Certificate in Fundamentals of Marketing - Marketing

UWI- School of Continuing Studies
Kingston, Jamaica West Indies
01.2007

Certificate in Microcomputer for Business Applications - Business Applications

UWI – School of Continuing Studies
Kingston, Jamaica West Indies
01.1996

Skills

  • Product Launch Strategy
  • Service Marketing
  • Ethical Conduct
  • Strategic Marketing Planning
  • Strategic Annual Planning
  • Team Recruitment
  • Salesforce CRM Expertise
  • Change Management
  • Process Evaluation
  • Workforce Motivation
  • Public Relations Strategy
  • Effective Interpersonal Communication

Timeline

Route Sales Representative

Frito Lay
09.2024 - Current

District Manager

General Linen
01.2024 - 05.2024

Account Sales Manager

Red Bull Distribution Company
02.2023 - 12.2024

Marketing Officer

National Peoples Co-operative Bank
10.2018 - 06.2021

Area Manager

Jamaica Biscuit Company
11.2017 - 02.2018

Route Sales Supervisor

Facey Commodity Limited
08.2013 - 06.2015

Route Business Development Executive

Red Stripe, a Diageo Company
08.2011 - 07.2013

Trade Marketing and Distribution Representative

Carreras Limited
06.2009 - 07.2011

Certificate - Customer Service

Facey Commodity

Certificate of Achievement (Brunswick) - Customer Service

Brunswick/Facey Commodity

Certificate of Training - Delivering Service - Delivering Service

Service First

Certificate of Training - Delivering Service Excel - Delivering Service

Service First Business Solutions

Certificate in Fundamentals of Marketing - Marketing

UWI- School of Continuing Studies

Certificate in Microcomputer for Business Applications - Business Applications

UWI – School of Continuing Studies

Certificate in Supervisory Management - Supervisory Management

University College of The Commonwealth Caribbean
DWAYNE ANTHONY FRANCIS