Summary
Overview
Work History
Education
Skills
Timeline
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Ben Babbitt

Summary

Sales and marketing professional with over 15 years of experience in outdoor recreation, boating and fishing industries. Proven track record of exceeding sales goals, strengthening dealer relationships, and executing high-performing campaigns. Skilled in market analysis, brand advocacy, and driving product adoption across diverse territories.

Overview

23
23
years of professional experience

Work History

Sales Associate

Maschmedt and Associates
04.2017 - Current
  • Represent manufacturers including Daiwa, Onyx Life Jackets, Bryna Technologies, and Remington Firearms across Southern California and Hawaii
  • Cultivate strong relationships with dealers to drive consistent sales growth
  • Execute strategic sales initiatives at trade shows, dealer events, and promotional activations
  • Analyze market trends and sales data to identify new opportunities
  • Deliver in-store product demonstrations and staff training
  • Collaborate cross-functionally in a fast-paced sales environment

Key Achievements

  • Led the development of strategy and execution that resulted in 15% increase for Daiwa year-over-year at the PCS Show
  • Conducted product training at Turner's Outdoorsman, resulting in 12% sales growth
  • Developed and implemented a strategy to grow Hawaiian territory sales by 18%

Advertising Representative

Western Outdoor News
01.2008 - 04.2017
  • Sold customized advertising and sponsorship packages to tackle stores and boat dealers
  • Maintained and grew account base through proactive client engagement

Key Achievements

  • Consistently ranked as top revenue producer
  • Gained industry trust as a respected expert in the fishing and boating community
  • Created and directed the largest sport boat tournament on the West Coast

Account Executive

North County Times
11.2004 - 12.2007
  • Managed advertising sales for a regional daily newspaper in San Diego
  • Increased account sales through needs-based selling and creative campaign design

Key Achievements

  • Regularly exceeded sales goals
  • Led the sales team in multiple performance competitions

Advertising Coordinator

Try J Advertising
06.2002 - 10.2004
  • Negotiated advertising rates and placements with media vendors
  • Coordinated and executed marketing initiatives to drive client success

Education

Bachelor of Science - Business Administration, Spanish

California State University San Marcos
05.2002

Skills

  • B2B Sales
  • Regional Market Strategy
  • Trade Show Management
  • Product Launch Strategy
  • CRM System Proficiency
  • Client Relationship Building
  • Market Analysis
  • Event Marketing
  • Strategic Advertising Development

Timeline

Sales Associate

Maschmedt and Associates
04.2017 - Current

Advertising Representative

Western Outdoor News
01.2008 - 04.2017

Account Executive

North County Times
11.2004 - 12.2007

Advertising Coordinator

Try J Advertising
06.2002 - 10.2004

Bachelor of Science - Business Administration, Spanish

California State University San Marcos
Ben Babbitt