Brad Gray
Harbor Springs
Summary
Market management professional with strong background in driving sales growth and optimizing market strategies. Adept at team collaboration, adapting to changing needs, and delivering impactful results. Skilled in market analysis, strategic planning, and client relationship management. Reliable, goal-focused, and prepared to contribute to dynamic market environments.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Market Manager North Michigan
FIFCO USA
10.2013 - Current
- Responsible for coordinating special events, performing administrative duties, developing and maintaining special event schedules and product forecasting. Account Management of all Grand Rapids music, sporting and banquet venues. Key accounts include: Van Andel Arena, Amway Grand Plaza, Devos Hall, Meijer Gardens, Gerald R. Ford Airport, Fifth Third Ballpark & several Local Chains.
- Results/Successes:
- Established relationships with key buyers
- Increased customer product knowledge through product tastings and seminars
- Volume goal achievement
- Increased Product placement and achievement of company draft goals
Special Events Manager/Key Account Manager
West Side Beer Distributing
Grand Rapids, MI
02.2013 - Current
- Responsible for managing On Premise Sales team and ensuring that company goals and expectations were met. Accomplished through sales training, product knowledge and prioritization of monthly/annual programs and goals.
- Results/Successes:
- Established relationships with Grand Rapids On Premise community
- Targeted and penetrated a competitive local beer market. Sold in and maintained Domestic Brands and Regional Craft Brands through meeting needs and education.
- Successfully executed sales incentive programs
- Orchestrated successful promotional campaigns
- Helped with the annual planning of company goals
On Premise Manager
West Side Beer Distributing
Grand Rapids, MI
02.2010 - 02.2013
- Responsible for managing On Premise Sales team and ensuring that company goals and expectations were met. Accomplished through sales training, product knowledge and prioritization of monthly/annual programs and goals.
- Results/Successes:
- Established relationships with Grand Rapids On Premise community
- Targeted and penetrated a competitive local beer market. Sold in and maintained Domestic Brands and Regional Craft Brands through meeting needs and education.
- Successfully executed sales incentive programs
- Orchestrated successful promotional campaigns
- Helped with the annual planning of company goals
Multi Line Agent
Farm Bureau Insurance
Petoskey, MI
01.2007 - 01.2010
- Managed a multi-line insurance office focusing on personal and commercial insurance. Prospected for new clients, constructed and maintained policies to fit client needs.
- Results/Successes:
- Targeted and penetrated a competitive personal and commercial insurance market.
- Established relationships with families and businesses throughout Emmet County.
- Successfully executed sales incentive programs.
- Reached sales goals on annual basis.
Account Manager/ Grand Rapids & Northern Michigan
General Wine & Liquor Company
Highland Park, MI
01.1997 - 01.2007
- Responsible for introducing new products into On & Off Premise accounts. Educating customers and improving product positioning as well as maintaining strong customer service. Managed this territory for 9+ years and cultivated working and personal relationships within the territory, which included: Traverse City, Petoskey, Alpena, Cadillac, Gaylord, Mackinac & the Upper Peninsula.
- Results/Successes:
- 2000, 2001, 2003 Most Improved Sales Representative.
- David Sherman Corp. Top Salesman 2003.
- Achieved KPI’s annually
Education
Bachelor of Business Administration - Marketing
Western Michigan University
Kalamazoo, MI01.1998
Skills
- Territory Management
- New Account Development
- Strategic Planning
- Key Account Management
- Budgeting & Forecasting
- Presentations & Proposals
- New product launch
- Key account management
- Pricing strategy
- Budgeting and expenditures
- Promotional sales events
- Inventory management
Certification
- Certified Cicerone
- Tom Fox Selling, Training & Sales Process
- Beer Steward Certificate Program
- Buyer-Seller Relationships-Petoskey Chamber of Commerce
- Excel Training & Workshop
- Toastmasters/Petoskey Chamber of Commerce
Timeline
Market Manager North Michigan
FIFCO USA
10.2013 - Current
Special Events Manager/Key Account Manager
West Side Beer Distributing
02.2013 - Current
On Premise Manager
West Side Beer Distributing
02.2010 - 02.2013
Multi Line Agent
Farm Bureau Insurance
01.2007 - 01.2010
Account Manager/ Grand Rapids & Northern Michigan
General Wine & Liquor Company
01.1997 - 01.2007
Bachelor of Business Administration - Marketing
Western Michigan University