BRANDI WILLIAMS
Boynton Beach
Summary
A Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource use to handle expected operational needs. Sales leader with sound judgment, good planning abilities, and interpersonal communication strengths. Customer-oriented General Manager with 20 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
12
12
years of professional experience
1999
1999
years of post-secondary education
Work History
Store Manager
Robert Graham
Boynton Beach
08.2024 - Current
- Managed daily store operations and staff scheduling effectively.
- Trained new employees on product knowledge and customer service standards.
- Oversaw inventory management, ensuring stock levels met demand.
General Manager
Ann Taylor Loft
07.2019 - 07.2023
- Executed all aspects of running million dollar business ending up 46% on year for 2022. Accountable for operations, ebitda contribution, expense control, store standards, loss prevention and human resource.
- Implemented inventive methods and creativeness in order to drive sales.
- Conduct Company staffing guidelines, including recruiting, interviewing, hiring, training, orientation, counseling, and terminating.
- Continually train, manage and retain self-motivated, customer oriented, successful sales team.
- Evaluate business, forecast sales and strategize payroll based on current trends.
- Create action plans to increase profit and control variable expenses.
- Skilled in vendor relations, negotiation and coordination.
- Develop ideas or plans for merchandise displays or window props to increase profits and increase conversion.
- Coordinate all areas of merchandising and store presentation, including floor sets, signage, accessory presentation and stock replenishment.
- Extensive product merchandising and display techniques, fashion assistance and retail administration.
- Train associates how to uphold perfect visual and merchandising standards.
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
General Manager
BCBG
Aventura
03.2018 - 07.2019
- Developed and implemented strategies to increase sales.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Store Director
Lacoste
Palm Beach Gardens
06.2016 - 03.2018
- Oversaw staffing and training of 20 associates and increased sales by 12% over last year.
- Optimized procedures for higher efficiency and helped company evolve and grow.
- Kept inventories accurate with daily cycle counts and regular audits to identify and resolve variances.
Store Director
Cole Haan
West Palm Beach
01.2014 - 05.2016
Store Manager
Robert Graham
- Leadership: Manage end-to-end daily store operations, ensuring seamless execution of business strategies and adherence to company standards.
- Sales & Performance Management: Drive revenue growth and exceed key performance indicators (KPIs) by coaching team members on advanced sales techniques and performance optimization.
- Strategic Merchandising: Analyze departmental sales reports to find top-performing products and strategically position them in high-traffic, high-visibility "real estate" to maximize conversion rates.
- Talent Development: Oversee the full employee lifecycle, including recruiting and hiring top talent, conducting structured touch-bases, and leading performance reviews to foster a high-performance culture.
- Event Planning & Business Growth: Conceptualize and execute two weekly promotional events, actively networking within the local community to expand customer acquisition and drive consistent business growth. Each event we have for our top collectors generates 35-50% of our overall business.
- Data-Driven Decision Making: Utilize complex class and departmental reporting to monitor business trends, adjust inventory strategies, and ensure store-wide sales targets are consistently met or exceeded.
Education
Bachelor's Degree - Business Administration
SALEM COLLEGE
Winston Salem, NCSkills
- Supervision and Training
- Top Talent Recruiting
- Hiring and Retention
- Employee Scheduling
- Customer Experience
- Inventory Control
- PC Competency
- Sales Team Development
- Operations Management
- Troubleshooting Expertise
- Profit and Loss Accountability
Timeline
Store Manager
Robert Graham
08.2024 - Current
General Manager
Ann Taylor Loft
07.2019 - 07.2023
General Manager
BCBG
03.2018 - 07.2019
Store Director
Lacoste
06.2016 - 03.2018
Store Director
Cole Haan
01.2014 - 05.2016
Store Manager
Robert Graham
Bachelor's Degree - Business Administration
SALEM COLLEGE