Summary
Overview
Work History
Education
Skills
Shortcourses
Timeline
Generic

Brandi Wynn

Decatur,GA

Summary

Professional social media strategist with focus on innovative marketing techniques and content creation. Known for strong collaboration, adaptability, and achieving measurable results. Skilled in campaign management, analytics, and multi-platform strategies. Recognized for boosting engagement and driving brand growth.

Overview

4
4
years of professional experience

Work History

Social Media & Marketing Coordinator

Heyday
01.2025 - Current
  • Planned and executed immersive events, secured strategic local partnerships, and oversaw all logistics to ensure seamless execution.
  • Designed compelling graphics and marketing collateral for events, promotions, and campaigns that reflected Heyday’s brand identity and resonated with a diverse clientele.
  • Collaboration: Partnering with cross-functional teams to align marketing efforts with overall brand goals while championing innovation and a test-and-learn mindset.
  • Created social media content with consistent content and tone.
  • Boosted brand visibility by developing and implementing engaging social media campaigns.
  • Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
  • Oversaw national brand partnerships with brands like Glossier, Reformation & Sweet Green.
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Planned and prepared for on-location and studio shoots.
  • Photographed high-quality images for various print and digital projects.


Host & Event Coordinator

Heyday
08.2024 - Current
  • At Heyday Midtown, I lead marketing and event coordination efforts, seamlessly executing high-profile collaborations and enhancing brand engagement through strategic partnerships and immersive experiences
  • Spearheaded grassroots marketing initiatives that resulted in a 40% increase in new client bookings over a two-week period, surpassing prior averages.
  • Coordinated schedules and timelines for events.
  • Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Managed event logistics and operations.
  • Coordinated promotional events both online and offline to increase brand awareness among target audiences.
  • Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
  • Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
  • Implemented A/B testing on various channels to identify best-performing tactics and optimize campaign performance.
  • Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
  • Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
  • Brainstormed and implemented creative event concepts and themes.
  • Developed creative marketing materials that generated interest and boosted event attendance.
  • Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
  • Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.

Freelance Marketing Strategist

Ami Cole
04.2023 - 09.2023

Developed, filmed, and edited engaging 'man-on-the-street' style interviews, effectively increasing brand awareness and audience engagement for Ami Cole through creative, on-the-ground marketing initiatives.

Highlights:

  • Developed targeted marketing strategies based on market research and competitive analysis to strengthen brand positioning.
  • Created shareable content and industry thought leadership pieces, enhancing brand authority and audience engagement.
  • Analyzed content performance metrics to refine strategies and optimize results.

Receptionist

Beaver Beauty Academy
04.2024 - 08.2024
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Confirmed appointments, communicated with clients, and updated client records.
  • Answered phone promptly and directed incoming calls to correct offices.
  • Kept reception area clean and neat to give visitors positive first impression.
  • Resolved customer problems and complaints.
  • Handled cash transactions and maintained sales and payments records accurately.
  • Streamlined front desk operations for increased efficiency by effectively managing phone calls, emails, and walk-in clients.
  • Maintained a well-organized reception area with updated materials, contributing to a welcoming environment for visitors.

Content Creator

Pynkang Yul | Egong Egong
04.2024 - 07.2024
  • Applied current editing and photography tools to tell great stories.
  • Boosted brand engagement by creating compelling social media posts and campaigns.
  • Strengthened content through proofreading and editing.
  • Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
  • Conducted market research to identify emerging trends, enabling development of timely and relevant content that resonated with audience.
  • Analyzed performance data to refine content strategy, leading to improved engagement metrics across all channels.

Social Media Content Creator

Medicube
06.2024 - 06.2024
  • Enhanced brand awareness by creating engaging and shareable social media content.
  • Managed content across multiple platforms for widest audience reach.
  • Increased audience engagement through the development of tailored content for each platform.

Social Media Content Creator

Buttermilk Agency | Prada Beauty,
01.2024 - 02.2024
  • Enhanced brand awareness by creating engaging and shareable social media content.
  • Managed content across multiple platforms for widest audience reach.
  • Increased audience engagement through the development of tailored content for each platform.
  • Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.


Digital Content Creator

KAHI Beauty
11.2023 - 11.2023
  • Enhanced brand visibility by creating engaging digital content across various platforms.
  • Produced high-quality video content that effectively communicated brand messaging and increased viewership.
  • Utilized a variety of multimedia formats in digital storytelling efforts to increase reader interest.
  • Developed visually appealing graphics for social media, resulting in higher engagement rates.

Product Development & Innovation Internship

Spascriptions Global Beauty Care
08.2021 - 12.2021

As a Product Development & Innovation Intern, I assisted in researching trends and creating
competitive benchmark analyses on product ideations. I worked directly with the Product Innovation Manager and worked closely with the Chief Marketing Officer.

  • Researched and identified new trends for unique products, innovative ingredients, and packaging
    designs.
  • Created deep dive trend reports showcasing competitive landscapes.
  • Tested formula benchmarks and samples for performance and efficacy.
  • Partnered with Social Media & Influencer Team to crowdsourced concepts and explore influencer
    partnerships for product collaborations.
  • Brainstormed and participate in product innovation concepting from ingredient stories to product
    forms.
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.

Education

Bachelor of Science - Beauty Business Management, Product Development

FIDM | Fashion Institute Of Design & Merchandising
06-2023

Associate of Arts - Marketing & Product Development

Fashion Institute of Design & Merchandising
06-2021

Skills

  • Social media strategy
  • Content curation
  • Marketing & PR Campaigns
  • Event Coordination
  • Presenting

Shortcourses

  • Customer Service
  • Marketing & PR Campaigns
  • Negotiation
  • Team Leadership
  • Event Coordination
  • Presenting
  • CRM Email Marketing

Timeline

Social Media & Marketing Coordinator

Heyday
01.2025 - Current

Host & Event Coordinator

Heyday
08.2024 - Current

Social Media Content Creator

Medicube
06.2024 - 06.2024

Receptionist

Beaver Beauty Academy
04.2024 - 08.2024

Content Creator

Pynkang Yul | Egong Egong
04.2024 - 07.2024

Social Media Content Creator

Buttermilk Agency | Prada Beauty,
01.2024 - 02.2024

Digital Content Creator

KAHI Beauty
11.2023 - 11.2023

Freelance Marketing Strategist

Ami Cole
04.2023 - 09.2023

Product Development & Innovation Internship

Spascriptions Global Beauty Care
08.2021 - 12.2021

Associate of Arts - Marketing & Product Development

Fashion Institute of Design & Merchandising

Bachelor of Science - Beauty Business Management, Product Development

FIDM | Fashion Institute Of Design & Merchandising
Brandi Wynn