Brandi Wynn

• Planned and executed immersive events, secured strategic local partnerships, and oversaw all logistics to ensure seamless execution.
• Designed compelling graphics and marketing collateral for events, promotions, and campaigns that reflected Heyday’s brand identity and resonated with a diverse clientele.
• Collaboration: Partnering with cross-functional teams to align marketing efforts with overall brand goals while championing innovation and a test-and-learn mindset.
• Created social media content with consistent content and tone.
• Boosted brand visibility by developing and implementing engaging social media campaigns.
• Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
• Oversaw national brand partnerships with brands like Glossier, Reformation & Sweet Green.
• Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
• Planned and prepared for on-location and studio shoots.
• Photographed high-quality images for various print and digital projects.

• At Heyday Midtown, I lead marketing and event coordination efforts, seamlessly executing high-profile collaborations and enhancing brand engagement through strategic partnerships and immersive experiences
• Spearheaded grassroots marketing initiatives that resulted in a 40% increase in new client bookings over a two-week period, surpassing prior averages.
• Coordinated schedules and timelines for events.
• Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
• Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
• Managed event logistics and operations.
• Coordinated promotional events both online and offline to increase brand awareness among target audiences.
• Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
• Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
• Implemented A/B testing on various channels to identify best-performing tactics and optimize campaign performance.
• Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
• Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
• Brainstormed and implemented creative event concepts and themes.
• Developed creative marketing materials that generated interest and boosted event attendance.
• Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
• Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.

Developed, filmed, and edited engaging 'man-on-the-street' style interviews, effectively increasing brand awareness and audience engagement for Ami Cole through creative, on-the-ground marketing initiatives.

Highlights:

• Developed targeted marketing strategies based on market research and competitive analysis to strengthen brand positioning.
• Created shareable content and industry thought leadership pieces, enhancing brand authority and audience engagement.
  
• Analyzed content performance metrics to refine strategies and optimize results.

• Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
• Confirmed appointments, communicated with clients, and updated client records.
• Answered phone promptly and directed incoming calls to correct offices.
• Kept reception area clean and neat to give visitors positive first impression.
• Resolved customer problems and complaints.
• Handled cash transactions and maintained sales and payments records accurately.
• Streamlined front desk operations for increased efficiency by effectively managing phone calls, emails, and walk-in clients.
• Maintained a well-organized reception area with updated materials, contributing to a welcoming environment for visitors.

• Applied current editing and photography tools to tell great stories.
• Boosted brand engagement by creating compelling social media posts and campaigns.
• Strengthened content through proofreading and editing.
• Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
• Conducted market research to identify emerging trends, enabling development of timely and relevant content that resonated with audience.
• Analyzed performance data to refine content strategy, leading to improved engagement metrics across all channels.

• Enhanced brand awareness by creating engaging and shareable social media content.
• Managed content across multiple platforms for widest audience reach.
• Increased audience engagement through the development of tailored content for each platform.

• Enhanced brand awareness by creating engaging and shareable social media content.
• Managed content across multiple platforms for widest audience reach.
• Increased audience engagement through the development of tailored content for each platform.
• Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.

• Enhanced brand visibility by creating engaging digital content across various platforms.
• Produced high-quality video content that effectively communicated brand messaging and increased viewership.
• Utilized a variety of multimedia formats in digital storytelling efforts to increase reader interest.
• Developed visually appealing graphics for social media, resulting in higher engagement rates.

As a Product Development & Innovation Intern, I assisted in researching trends and creating
competitive benchmark analyses on product ideations. I worked directly with the Product Innovation Manager and worked closely with the Chief Marketing Officer.

• Researched and identified new trends for unique products, innovative ingredients, and packaging
  designs.
• Created deep dive trend reports showcasing competitive landscapes.
• Tested formula benchmarks and samples for performance and efficacy.
• Partnered with Social Media & Influencer Team to crowdsourced concepts and explore influencer
  partnerships for product collaborations.
• Brainstormed and participate in product innovation concepting from ingredient stories to product
  forms.
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.