Brandon Ainsworth
Dallas
Summary
Awarding-winning general manager with 10+ years of progressive experience in the highly competitive retail industry and a history of driving sales & customer satisfaction to top rankings. Proven success in all aspects of the customer experience, operations, inventory control, recruiting, training, and leadership development.
Overview
14
14
years of professional experience
Work History
High Volume Assistant Store Manager
Sephora
Frisco
03.2024 - Current
- Managed 17 million dollar door, leading a team of 85 to achieve sales goals.
- Led the team of 65 beauty advisors to win in 4 out of 4 field objectives.
- Achieved highest event sales in the district in 2025, generating 10% of overall sales from events.
- Top beauty services door in the district with being +125 services by meeting the client where they were. Offered birthday parties to clients that looked like class to learn more about skincare and makeup.
- Collaborated with brand and event partners to facilitate master classes and brand trainings, enhancing team knowledge and customer engagement.
Store Manager
AMERICAN EAGLE
07.2022 - 03.2024
- Lead my team firsthand by showcasing the values of the company while simultaneously upholding the brand standards by creating culture and bringing the American Eagle values to life with customer-first behaviors in all actions and interactions.
- Increased store sales by driving brand conversion compared to year-over-year high in Firewheel, accomplished through encouraging high customer engagement by the team.
- Achieved top performance in region by enhancing brand loyalty program through strategic partnerships and mentoring regional leadership and staff.
- Promoted to new location within first 5 months by exceeding brand goals and KPIs.
General Manager, District Trainer, District Captain, Community Leader
GAP INC.
12.2012 - 07.2022
- Managed several different locations since being promoted from assistant store manager, including NorthPark (highest volume in the district), Baton Rouge (2nd highest volume), Galleria Dallas (2nd largest in the region at 30,000 square feet, home to regional executives), Preston Oak, Lincoln Square, and Mockingbird Station.
- Led stores with up to 5 support managers, 75 associates, and $7M in annual sales.
- Turned around several underperforming stores, elevating them to top-tier rankings by implementing higher standards, developing talent, and engaging with the community.
- Achieved significant growth in KPIs including comp sales (recognized for #1 comp sales in the district for FY 2019), average sale, units-per-transaction, and customer satisfaction.
- Led Galleria Dallas through the 2019 peak season. Reversed a -10% decline with comp growth in all departments. Increased sales-over-traffic by 18%. Drove customer satisfaction to 100%.
- Turned around a Preston Oak store that was struggling in every area prior to arrival. Led the store to 1st in the district for comp sales (one of only 5 stores in the 100-store region to increase sales).
- Turned around a Lincoln Square store that struggled with very low standards prior to arrival. Drove it to 1st in the district for both comp sales and customer experience scores.
- Turned around a NorthPark location (#1 in the district) that was struggling to achieve credit targets (a major profit driver) in Q3 of 2018. Drove the store to 90% within just 2 months.
- Developed and promoted 6 top performers to higher-level positions in the store & district, including 1 to assistant manager. Trained and mentored 2 new general managers during Q4 of 2019.
- Chosen for multiple peer leadership roles based on high standards and measurable results; currently serve as district training manager and community engagement captain.
- Coordinated the launch of a new customer loyalty program and organized contests to boost participation.
- Won Store of the Year 2021 and several awards by excellence.
Store Manager
GUESS
04.2012 - 12.2012
- Turned around underperforming factory outlet store in Baton Rouge, addressing declining sales, high shrink, and low morale while leading a team of up to 40.
- Turned the store completely around. Reversed a -17% decline to finish 1st in the district (12 stores) for sales vs. plan. Easily surpassed the sales budget every month, averaging +11%.
- Increased sales by 25% - ranked 1st in the entire region (75 stores) for comp sales growth over LY. Ranked in the top 2 in the district for year-over-year increase in customer conversion.
- Lifted the store from 12th to 1st in the district, from 68th to 1st in the region, and from 138th to 5th in the entire country for total annual sales volume.
- Achieved #1 sales performance in district and region during key months; drove Black Friday sales up by 48% vs. LY through strategic seasonal planning.
- Lowered inventory shrink from 4.9% to less than 2% - the biggest decrease in the district. Lifted a 5-time repeat store off the company's target shrink program.
Education
Business Administration - Management
University of Louisiana at Monroe
Timeline
High Volume Assistant Store Manager
Sephora
03.2024 - Current
Store Manager
AMERICAN EAGLE
07.2022 - 03.2024
General Manager, District Trainer, District Captain, Community Leader
GAP INC.
12.2012 - 07.2022
Store Manager
GUESS
04.2012 - 12.2012
Business Administration - Management
University of Louisiana at Monroe