Breanna Hamilton

• Account Scope: $13M campus dining program; 1 residential dining commons, 7 retail locations, athletic concessions; marketing team of 3 interns.
• Serve as the first dedicated Chartwells marketing leader at Xavier University, establishing the dining marketing function following the transition from university-led marketing.
• Act as the embedded, in-unit marketing lead while building systems, standards, and workflows designed to scale beyond a single account.
• Built the campus marketing program from the ground up, introducing innovative brand standards, campaign strategy, and engagement systems under Chartwells oversight.
• Lead marketing strategy across residential, retail, catering, and athletic dining, aligning initiatives with operational and revenue goals.
• Introduced high-impact retail campaigns that doubled monthly limited-time offer (LTO) sales through improved in-location execution and digital promotion.
• Drove measurable digital growth through refreshed content strategy and engagement storytelling:
  Impressions increased 133% year-over-year (434,481 → 1,013,463)
• Direct digital, print, environmental, and experiential marketing initiatives while maintaining brand integrity and operational alignment.

• Account Scope: $50M campus dining program; 4 residential dining commons, 17 retail locations; 3 Starbucks and 1 Panera Bread; marketing team of 1 Marketing Manager and multiple interns.
• Served as the embedded, in-unit lead marketer for Chartwells’ transition and account opening at Miami University, navigating a complex stakeholder environment while building scalable marketing systems for one of the company’s largest campus dining programs.
• Led marketing strategy across residential, retail, catering, and mobile ordering for a high-volume, multi-brand operation.
• Built scalable marketing calendars, brand standards, and execution systems to support consistency across 20+ dining locations.
• Introduced innovative student engagement campaigns and retail promotions that strengthened participation and brand visibility.
• Managed and developed in-unit marketing staff, balancing creative execution with operational priorities.
• Served as a trusted marketing partner to operations, culinary leadership, and campus stakeholders.
• Strengthened mobile ordering and delivery performance through close partnership with Grubhub and Starship Technologies.

Fall 2024 Grubhub Performance

• Orders increased 24% YoY (497,414 → 620,298)
• Users increased 8% YoY (12,440 → 13,375)
• 84% student adoption rate
• 87% of all orders placed via mobile

• Account Scope: $20M campus dining program; 2 residential dining halls, 16 retail locations; Chick-fil-A, Panda Express, and Starbucks; marketing team of 3 coordinators.
• Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
• Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives.
• Monitored performance metrics such as social media growth and promotional campaigns. Increased Instagram following by 114%
• Served as the embedded marketing lead for a high-volume urban campus, managing daily execution while mentoring a team of marketing coordinators.
• Oversaw innovative, performance-driven marketing strategy for residential, retail, and delivery-focused dining environments.
• Partnered with Starship Technologies to support awareness and adoption of autonomous delivery.
• Evaluated campaign performance and optimized promotional strategy to support retail growth.
• Advanced community engagement by supporting the onboarding of two local vendors into permanent brick-and-mortar campus locations, strengthening local partnerships and campus connections. Leveraged strong interpersonal and consultative skills to build a successful partnership with a client, aligning their marketing goals with strategic solutions.
• Built and maintained positive relationships with a wide range of campus groups, fostering collaboration on marketing initiatives.

• Account Scope: $30M campus dining program; 4 residential dining commons, 15 retail locations; Pret A Manger and Starbucks.
• Served as an embedded, in-unit marketer during Chartwells onboarding and brand transition, working in close partnership with operations, culinary, and leadership teams.
• Played a key role in driving retail growth and social media performance, collaborating cross-functionally to execute campaigns and engagement strategies.
• Contributed to the launch of the first Ch(ART)wells event series, blending culinary programming with creative campus engagement.
• Supported marketing strategy for the opening of Ca Phe Da café, contributing to strong year-over-year growth:
  Monthly sales increased from $14,209 to $73,855
  Transactions increased 271% year-over-year
• Contributed to a 30% YoY increase in voluntary meal plan sales through targeted campaigns and student engagement initiatives.
• Supported CHE award-nominated initiatives through campaign execution and creative development.
• Assisted with the Diverse Supplier Program, helping add four on-campus locations, partner with seven local vendors, and achieve 38% local spend in FY23.
• Increased Social Media Following 233% (Instagram)
• Featured in Chartwells Weekly, The UChicago Maroon and The UChicago News.

• Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
• Built layouts according to customer parameters using WordPress
• Analyzed content for spelling and grammatical errors to maintain logic and clarity.

• Communicated printing project requirements verbally and in writing with clients and staff members to verify clarity and full customer satisfaction with results.
• Managed hard copy and electronic art and data files, verifying file availability to correct staff members or clients when required.
• Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.
• Worked with customers to present mockups and collect information for adjustments.

• Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
• Created corporate brands by designing cohesive looks between logos and letterheads.
• Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
• Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.