Breland Warren

Atlanta,GA

Summary

B2B Marketing Director and Revenue Architect specializing in transforming service-based agencies into scalable, high-margin businesses. I don't just run campaigns; I engineer the entire go-to-market infrastructure—from productizing chaotic service offerings into predictable recurring revenue, to building the HubSpot CRM pipelines that close them. I bridge the gap between elite creative execution and hard P&L impact.

Overview

years of professional experience

Work History

Marketing Director

Surefire Video

Atlanta

07.2023 - Current

Product Development (Surefire Plus): Conceptualized and launched "Surefire Plus," a subscription-based membership model that transitioned the agency from one-off projects to predictable, recurring revenue streams.
Revenue Infrastructure: Engineered the organization’s first automated sales and marketing machine using HubSpot CRM, streamlining lead flow and pipeline visibility.
Growth Architecture: Directed the strategy that secured the company’s inaugural $1M+ quarter through the design and execution of sophisticated re-engagement frameworks.
Strategic Rebrand: Spearheaded the comprehensive rebrand to "Surefire," managing the visual identity shift and messaging to align with enterprise-level B2B expectations.
Client Experience Design: Built and launched a custom client portal to centralize delivery, enhance transparency, and reduce churn for retainer-based accounts.
Partnership Negotiation: Secured and managed high-level strategic partnerships with the AMA and PRSA, establishing Surefire as a thought leader in the B2B video space.
Demand Generation: Designed a Google Ads and outbound prospecting system that landed high-value enterprise accounts including The Dennis Group and Hunter Hotels.
Strategic Validation: Personally closed high-ticket pilot projects in Q3 2024 to establish the baseline and pricing psychology for the new Surefire Plus membership model.

Owner / Creative Director

B.B. WARREN PRODUCTIONS

Atlanta, GA

01.2012 - 10.2022

Business Operations: Founded and scaled a cinematic storytelling firm, managing all aspects of P&L, client acquisition, and operational delivery for 10+ years.
Project Leadership: Successfully delivered 100+ complex film projects, overseeing crew scheduling, on-site logistics, and post-production workflows.
Market Growth: Built a sustainable referral engine and brand presence that drove a consistent multi-year pipeline.

Video Content Strategist

Crisp

Atlanta, GA

06.2018 - 03.2020

High-Stakes Production: Orchestrated end-to-end video content strategy for the legal industry’s largest conference, contributing to $13M in revenue over a 48-hour period.
Content Scaling: Directed the concept-to-post production of 100+ high-impact video assets used across paid media, ensuring 100% brand alignment and budget adherence.
Creative Leadership: Managed multi-disciplinary teams and logistical setups for major shoots, aligning creative output with aggressive campaign KPIs.

Education

Bachelor of Science - Digital Filmmaking And Video Production

Art Institute of Atlanta

05-2013

Skills

Strategic Architecture: GTM Strategy Development, Productization of Services, Revenue Operations (RevOps)
Infrastructure & Systems: HubSpot CRM Engineering, Client Portal Design, Process Optimization

Brand & Growth: Multi-Channel Demand Generation, Strategic Partnerships, Content Strategy
Leadership: Cross-Functional Orchestration, Stakeholder Communication, P&L Impact

Timeline