

Results-driven Senior Account Executive with over 10 years in sales strategy and client relations. Led high-value deal closures and surpassed sales targets through effective negotiation and market analysis. Focused on enhancing customer engagement and optimizing sales processes to drive growth through innovative solutions and strategic partnerships.
My experience includes selling vibration training platforms similar to the original Power Plate concept, pneumatic compression recovery boots, percussion therapy devices comparable to Theragun products, and other premium wellness and recovery solutions. These products require more than a transactional sales approach, they require educating customers on the science behind the technology, demonstrating measurable benefits, and helping individuals understand how these solutions can improve recovery, mobility, circulation, performance, and overall wellness.
In addition to selling directly to individual consumers, I've also worked with commercial fitness facilities and franchise organizations looking to enhance their member experience through innovative recovery and performance equipment. My experience includes engaging decision-makers from leading fitness brands such as F45 Training, Gold's Gym, Planet Fitness, along with independent gyms, boutique fitness studios, sports performance facilities, chiropractic practices, physical therapy clinics, and wellness centers. These conversations often involved understanding business goals, member retention initiatives, equipment ROI, and how recovery technology could differentiate their offerings while creating additional value for their members.
Engaged both consumers and business owners at trade shows by attracting booth traffic, delivering live demonstrations, qualifying opportunities, and tailoring conversations for individual customers or commercial buyers. Enabled prospects to experience products firsthand and connected technology to their specific needs, building trust and creating urgency to purchase.
Generated $10,000 to $30,000 in sales during typical three-day trade shows or wellness events through consumer purchases and commercial opportunities. Educated and demonstrated products, confidently asked for business, resulting in strong close rates and a robust pipeline of referrals and post-event opportunities.
These experiences have strengthened my ability to sell premium wellness products in both B2C and B2B environments. Whether I'm helping an individual improve their recovery and quality of life or partnering with a fitness franchise to elevate the member experience, my goal is always the same: build trust, provide value, and deliver solutions that produce meaningful results for both the customer and the business.