Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Generic

Brian Fredrickson

Grand Forks,ND

Summary

Dynamic District Sales Manager with Frito-Lay, skilled in sales team leadership and territory management. Proven track record in enhancing team performance through effective training and mentoring. Adept at building strong customer relationships and delivering impactful sales presentations, driving significant improvements in sales results and employee engagement.

Overview

22
22
years of professional experience
1
1
Certification

Work History

District Sales Manager

Frito-Lay
02.2024 - 08.2025
  • Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
  • Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.

Route Sales Specialist

Frito-Lay
11.2015 - 01.2024
  • Maintained positive relationships with customers using good communication and follow-through abilities.
  • Evaluated store performance metrics regularly to identify areas for improvement within assigned territory.
  • Strengthened relationships with store managers through regular communication and collaboration on promotions.
  • Led training Team within the District to introduce New Hires to their roles with the company.
  • Mentored Sales Team throughout their tenure as Salespersons.

Route Sales Representative

Frito-Lay
05.2010 - 10.2015
  • Developed strong customer base through efficient and reliable service.
  • Maintained detailed records of inventory and sales to ensure accuracy in order processing.
  • Maintained positive relationships with customers using good communication and follow-through abilities.
  • Collaborated with customers to identify needs and provided catered solutions
  • Displayed products properly at customer sites and according to company specifications and policies.

Route Sales Representative

Sarah Lee Bakery
09.2003 - 05.2010
  • Maximized sales through effective territory management and strategic route planning.
  • Developed and implemented promotional strategies to boost sales and customer loyalty.
  • Determined best routes for driving to customer sites, accounting for such factors as weather and road construction.
  • Maintained accurate inventory records, ensuring sufficient product availability for customers.
  • Optimized delivery schedules to minimize travel time while maintaining a high level of customer service.

Education

No Degree - Secondary Education

Minnesota State University, Moorhead
Moorhead, MN

Skills

  • Sales team leadership
  • Sales presentations
  • Territory management
  • New hire onboarding
  • Appointment scheduling
  • Employee retention
  • Customer service
  • Rapport and relationship building
  • Staff training and development

Accomplishments

Was the youngest ever to achieve the position of Assistant Store Manager for the Hornbacher's Corp, based out of Fargo, ND.

Certification

Trained New Hires for nearly all of my tenure with Frito Lay, but received certification in 2022.

Interests

Time spent with Family and Church Family

Camping and hunting

Timeline

District Sales Manager

Frito-Lay
02.2024 - 08.2025

Route Sales Specialist

Frito-Lay
11.2015 - 01.2024

Route Sales Representative

Frito-Lay
05.2010 - 10.2015

Route Sales Representative

Sarah Lee Bakery
09.2003 - 05.2010

No Degree - Secondary Education

Minnesota State University, Moorhead

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