Brian Lozano
Coca-Cola
Shallowater
6
years of professional experience
Area Sales and Merchandising Manager directing field sales execution across large and small store accounts while building weekly merchandising plans from sales data. Drives talent development, calendar marketing agreement execution, and feedback to national customer teams to support account performance. Keeps work aligned to OpEx budget, warehouse and logistics needs, and SAP-based operations.
Work History
SWB Area Sales and Merchandising Manager
5 Years 1 Month- Drive [number] weekly field sales visits across assigned large and small-store accounts to strengthen execution and coverage.
- Identify and develop core talent through the Sales Development Manager and Order Replenishment Supervisor talent review process.
- Partner with national customer teams, reinforcing calendar marketing agreements and sharing account feedback.
- Manage OpEx budget targets to keep spending aligned with operating goals.
- Coordinate warehouse and logistics activities to support in-stock availability and timely account service.
- Support SAP workflows and maintain Class A CDL qualification for route coverage and operational flexibility.
Sales and Execution Manager
6 Months- Trained all team members monthly on sales standards, merchandising expectations, and daily execution priorities.
- Maintained compliance with company standards by monitoring sales and merchandising activities across assigned accounts.
- Provided constructive feedback to the merchandising team to improve execution quality and consistency.
- Managed OpEx spending within budget targets while supporting day-to-day sales execution priorities.
- Built strong vendor relationships with customers to support broader Coca-Cola product line expansion.
- Directed staff development and sales execution efforts to strengthen merchandising performance across the team.
Education
High School Diploma
Skills
Leadership
Management
Budgeting and cost analysis
Staff and user training
Talent management
Process improvement
Field sales execution
Merchandising planning
Sales data analysis
SAP
Timeline
SWB Area Sales and Merchandising Manager
Coca-Cola
10.2021 - CurrentRead More
Sales and Execution Manager
Coca-Cola
04.2021 - 10.2021Read More
South Plains College
High School Diploma
Read More