Brian Wolterstorff
Senior Advertising Manager
Bonney Lake,WA
Summary
Dynamic communications strategist skilled in enhancing brand reputation and stakeholder engagement. Leverages a decade of experience to deliver impactful messaging that resonates across B2B and B2C sectors, while successfully leading media-driven campaigns that boost visibility and align with corporate objectives.
Overview
20
20
years of professional experience
Work History
Senior Advertising Associate
Expedia Group
Seattle, WA
08.2024 - 06.2026
- Developed communications strategy by collaborating with product marketing and media teams to align messaging with corporate initiatives.
- Monitored performance of media-driven campaigns using data insights to assess effectiveness and mitigate reputational risks.
- Analyzed raw data and provided actionable recommendations based on findings.
- Identified potential markets and segments with target customers to maximize product demand.
- Evaluated digital presence for each product or brand to inform strategic direction.
- Forecasted marketing campaign success and sales trends through analysis of marketing data.
Market Manager
Expedia Group
Austin, TX
05.2022 - 08.2024
- Cultivated strong relationships with over 90 hotel partners, offering strategic market trend consultations.
- Engaged proactively with key influencers and regional partner teams to enhance the lodging brand's reputation.
- Executed successful promotions and marketing campaigns, showcasing property amenities for various lodging brands.
- Articulated ideas clearly to persuade client leaders toward recommended actions.
- Developed market strategies that surpass budgetary expectations and align with partner brand guidelines.
Business Account Manager
Apple
Bellevue, WA
03.2017 - 05.2022
- Collaborated with executives to prepare for high-profile briefings, translating complex technical concepts into impactful narratives.
- Authored compelling content for B2B and B2C audiences, ensuring consistent messaging about lifecycle management.
- Maintained a 96% NPS while managing a portfolio of over 120 key accounts through strategic judgment and trust-building.
- Facilitated cross-functional meetings with retail and corporate divisions to enhance the customer experience.
Retail Sales Expert
Apple
Bellevue, WA
12.2015 - 03.2017
- Facilitated customer engagement through open-ended questions to identify needs and recommend appropriate merchandise.
- Greeted customers warmly, assisting in locating requested items to enhance satisfaction and retention.
- Cultivated relationships with regular customers, delivering personalized service to drive repeat business.
- Collaborated with team members to meet sales targets and foster a positive work environment.
- Conducted product demonstrations to showcase features and benefits, boosting customer interest.
- Cross-sold products and services to elevate average transaction values.
Brand Manager - Intel
Zones
Auburn, WA
05.2015 - 12.2015
- Delivered bi-weekly product and promotions training for 120 staff members, customizing content by business vertical.
- Achieved 43% year-over-year growth in B2C sales for Intel Security subscriptions and licenses.
- Provided consultative support to front-line employees, enhancing enterprise sales enablement and customized solutions.
- Cultivated trust and built relationships with key business leaders to expand market share.
Retail Sales Expert
Apple
Bellevue, WA
05.2012 - 05.2015
- Facilitated customer engagement through open-ended questions to identify needs and recommend appropriate merchandise.
- Greeted customers warmly, assisting in locating requested items to enhance satisfaction and retention.
- Cultivated relationships with regular customers, delivering personalized service to drive repeat business.
- Collaborated with team members to meet sales targets and foster a positive work environment.
- Conducted product demonstrations to showcase features and benefits, boosting customer interest.
- Cross-sold products and services to elevate average transaction values.
Retail Sales Representative
Verizon
Bellevue, WA
12.2011 - 05.2012
- Cultivated relationships with consumers and businesses through strong communication skills.
- Drove sales via effective promotional strategies and strategic product placement.
- Supported training of new staff on policies and sales tactics to meet aggressive KPIs.
- Increased store sales by cross-selling complementary items to enhance customer experience.
West Area Sales Trainer
Verizon
Bellevue, WA
04.2006 - 12.2011
- Designed and delivered corporate training and coaching for sales employees, significantly enhancing their performance in sales enablement, product knowledge, and account management.
- Developed and implemented new training curricula for POS and system launches, ensuring successful enterprise-wide deployments and facilitating peer development.
- Conducted real-time coaching and needs analysis during in-store visits, which informed future reinforcement strategies and improved regional sales and revenue generation.
- Delivered comprehensive reporting and analysis on training completions and utilization, providing actionable insights for regional sales leadership.
- Provided best-in-class retail customer support, consistently achieving benchmark transaction times and high NPS scores.
Education
Bachelor of Arts - Communications
University of the Pacific
Stockton, CA05.2005
Skills
- Social media advertising
- CRM management (Salesforce)
- Campaign management
- Native advertising
- Sales funnel optimization
- Target audience identification
Timeline
Senior Advertising Associate
Expedia Group
08.2024 - 06.2026
Market Manager
Expedia Group
05.2022 - 08.2024
Business Account Manager
Apple
03.2017 - 05.2022
Retail Sales Expert
Apple
12.2015 - 03.2017
Brand Manager - Intel
Zones
05.2015 - 12.2015
Retail Sales Expert
Apple
05.2012 - 05.2015
Retail Sales Representative
Verizon
12.2011 - 05.2012
West Area Sales Trainer
Verizon
04.2006 - 12.2011
Bachelor of Arts - Communications
University of the Pacific