Brianna Renee Randall
Flower Mound,Tx
Summary
Dynamic, personable communicator with 11 years of buying experience and 4 years of instructing young minds on the business of Fashion, this candidate is a highly motivated, multi-tasker who is results orientated. An extensive knowledge in buying/ merchandising, with a track record for driving increased sales, improving assortment mix with strong trend forecasting and strategic planning skills, and maximizing inventory flow by analyzing sales data. Built business' from the ground up, managing cross functional and management expectations, building relationships, negotiating costs and maximizing profit margins. Leading by example whether it is a team of 5 or a classroom of 25, always focusing on team building while expecting results.
Overview
15
15
years of professional experience
Work History
Instructor
Fashion Institute Of Design, FIDM
Los Angeles , CA
04.2018 - Current
- Teaching both in person and online (class size of 15-25)
- Maintained 98% of students surveys
- Developing young minds, preparing them for the ever changing/challenging fashion industry
- Subjects of focus: Merch Math, Business courses, Trend, Excel, and Entry Planning/allocation
- Focus on merging book/lectures with real word examples/projects to better correlate with real life experiences
- Provide understanding and excitement around math/analytics and how it relates to problem solving allowing one to focus on assorting product
- Uniting real world trends with fashion to show cycles
- Established Relationship Building via group work and presentations
- Field Trips to previous places of business to meet and have discussions with individuals in current roles of students desire
Senior Buyer Footwear
Torrid
City of Industry, California
12.2013 - 08.2017
- Managed team of 5 (1 buyer, 1 associate, 2 asst. 1 coordinator)
- Collaborated with designers, product development, technical fit, ECOM, marketing and visual
- Grew Footwear business from $16 million to $63 Million
- Instrumental in growing accessories department- Introducing new categories in Jewelry, and departments cold weather and bags
- Started beauty business from ground up: launching new curated collections (including fragrance) each quarter
- Maintained comprehensive knowledge of trends via runway shows, market analysis and street wear in order to put target market trend packets resulting in balanced assortment catered to customer
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
- Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
Buyer
BCBG
Vernon, CA
09.2010 - 12.2013
- Lola division Buyer for all categories of 7 store entry price point concept
- Reported directly to Executive Vice President of Global Merchandising
- Drove 8 million dollar annual sales
- Ran division: doing everything from buying, managing team of two (associate and assistant) down to brand image and marketing
- Selected product, trims, fabrics, etc to ensure best quality product is flowing out to stores; maintaining fashion forward, young contemporary vibe based off of trend along with sales history and analysis
- Negotiating best costs with vendors to insure maximization of IMU
- Working heavily with cross-functional planning/allocation partners helping to develop and drive Open to Buy
- Analyze business weekly and monthly, maintain assortment
- Lead weekly meetings with visual to ensure cohesive story telling of buys, product pushes and markdowns/promo
Associate Buyer Swim
Pacific Sunwear
Anaheim, CA
06.2008 - 04.2010
- Buyer of 12 categories for 800 stores (Non apparel, swim, cold weather and footwear)
- 82 million dollar annual sales volume
- Working with cross functional partners: design, production, planning and allocation to ensure best product, hits the floor at the right time, for the right retail
- Managed receipts on daily basis, along with daily sales, and by style projections to ensure product is bought correctly based upon sales history
- Managed markdowns to clear out old unproductive product maintaining healthy turns within each class
- Knowledge of working with both branded and vertical product/vendors, maintaining relationships, and negotiating IMU to ensure profitability
- Maintained assortment sheets, purchase orders, and keeping up with current trends on daily basis to maximize comps and grow the business.
- Negotiated pricing for materials and supplies from vendors to secure best value.
- Prepared in-depth reports regarding orders, sales and costs and distributed weekly to appropriate management staff.
Buyer Accessories
Diane’s Beachwear
Torrance, CA
12.2007 - 05.2008
- In charge of buying for 7 departments: Jewelry, bath and body, hats, bags, novelty accessories, sunglasses, and towels for all 17 stores including jr
- Surf brands as well as high end labels
- Managing of Open to Buy, allocation, and planning for all 7 departments
- In charge of buys from beginning to end including; purchasing, merchandising, and doing store to store transfers in order to maximize highest percent of turnover
- Focused on knowing current trends, and doing both store visits and comp
- Shopping reports.
- Exceeded goals through effective task prioritization and great work ethic
Assistant Buyer Jewelry and Hair
The Wet Seal, Inc
Foothill Ranch, CA
06.2006 - 12.2007
- Created and maintained assortment spread sheets
- Wrote and kept track of purchase orders
- Managed all import orders
- Monitored flow of inventory to ECOM channel,
- Kept track of stock to sales, and running commodity reports
- Worked PR events for WetSeal with Teen Choice Awards.
Education
Bachelor Degree - Merchandise Marketing
Fashion Institute of Design And Merchandising
Los Angeles, CA06.2006
Communications
California State University - Fullerton
Fullerton, CASkills
- Negotiating
- Strategic Planning
- Vendor Management
- Cross Functional & Management Collaboration
- Leadership and Coaching
- Training and Development
- Relationship Building
- Inventory management
- Research & Analysis
- Presentation Delivery
- Goal Management and Attainment
- Proficient In Excel
Timeline
Instructor
Fashion Institute Of Design, FIDM
04.2018 - Current
Senior Buyer Footwear
Torrid
12.2013 - 08.2017
Buyer
BCBG
09.2010 - 12.2013
Associate Buyer Swim
Pacific Sunwear
06.2008 - 04.2010
Buyer Accessories
Diane’s Beachwear
12.2007 - 05.2008
Assistant Buyer Jewelry and Hair
The Wet Seal, Inc
06.2006 - 12.2007
Bachelor Degree - Merchandise Marketing
Fashion Institute of Design And Merchandising
Communications
California State University - Fullerton
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