Briant Smith
Chicago,IL
Summary
Experienced Senior Regional Sales Team Lead with a proven track record in driving occupancy and revenue for multi-family and student-based properties. Skilled in conflict resolution, strategic planning, public relations, and sales/marketing training. Demonstrates the ability to implement effective marketing and sales strategies to achieve revenue growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sr. Regional Sales Team Lead
The Scion Group LLC
08.2022 - Current
- Responsible for the occupancy of over 4,000 beds, generating $69.5M in recurring revenue and surpassing projected year-over-year performance for the 2024-2025 sales season.
- Led weekly strategic meetings with Portfolio Managers and Leasing Teams to align on leasing goals, property performance, and market trends, ensuring continuous occupancy and revenue success.
- Trained, mentored, and held 2 Regional Sales Specialists accountable, equipping them with the tools and techniques needed for effective leasing strategies and performance targets.
- Reviewed and approved Monthly Marketing Plans (MMPs) to ensure marketing efforts align with occupancy objectives, particularly for underperforming properties.
- Identified high-velocity trends to maximize revenue and collaborated with the Revenue Management Team to maintain accurate pricing models and forecasts, optimizing lease rates.
- Delivered on-site sales and marketing training across 8-10 communities, enhancing team performance through role-playing, feedback sessions, and tailored coaching.
- Led marketing calls, providing insights on property-specific strategies, promotional initiatives, and community outreach efforts, such as housing fairs and local events.
- Developed and implemented innovative marketing strategies for launches, rebranding campaigns, and promotions to drive occupancy and engagement.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
Regional Sales Specialist
The Scion Group LLC
08.2021 - 08.2022
- Responsible for the lease-up of 2,260 beds across student housing communities resulting in $15.5M in recurring revenue
- Established and executed sales strategies to maximize current occupancy
- Collaborate with the Brand & Marketing Team to align advertising and outreach efforts
- Identify opportunities to maximize revenue and adjust rate strategy.
- Supported the development of new marketing materials, including brochures, case studies, and testimonials.
- Maintained accurate records of all customer interactions using CRM software; provided data-driven insights into areas needing improvement.
- Worked closely with operations staff to ensure seamless delivery of products/services ordered.
Luxury Sales Agent
Group Fox Management LLC
08.2020 - 08.2021
- Successfully sold 105 apartments, generating $3.2M in revenue.
- Cultivated and maintained strong client relationships throughout the leasing process, ensuring a positive experience from inquiry to move-in.
- Led targeted marketing initiatives to drive lead generation and increase foot traffic to properties.
- Conducted thorough audits of housing contracts, documents, and marketing materials to ensure accuracy and compliance.
- Boosted referral rates by cultivating positive relationships with satisfied customers who were eager to recommend our products/services to others.
- Leveraged CRM software to efficiently track leads, manage contacts, and monitor progress toward goals.
Lease Consultant
The Scion Group LLC
06.2018 - 08.2020
- Executed sales and engagement initiatives as outlined by management.
- Assisted with social media and communication on various platforms to engage customers.
- De-escalated and resolved customer complaints with punctual, polite and professional service.
- Streamlined internal processes for improved efficiency and productivity within the agency.
- Maintained accurate records of client communications, transactions, policies, and other relevant documentation for seamless operations within the agency.
Education
Bachelor of Science -
University of Illinois Chicago
Chicago, IL06.2020
Skills
- Property Management
- Software - Entrata and Yardi
- Sales Presentations
- Revenue Growth Planning
- Customer Relationship Management (CRM)
- Digital Marketing / Social Media Marketing
- Marketing campaign development
Staff Management
Team Management
Certification
Illinois Lease License, 03/01/20
Timeline
Sr. Regional Sales Team Lead
The Scion Group LLC
08.2022 - Current
Regional Sales Specialist
The Scion Group LLC
08.2021 - 08.2022
Luxury Sales Agent
Group Fox Management LLC
08.2020 - 08.2021
Lease Consultant
The Scion Group LLC
06.2018 - 08.2020
Illinois Lease License, 03/01/20
Bachelor of Science -
University of Illinois Chicago
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