Bridgett Hopkins
Charleston,SC
Summary
Results-driven Brand Marketing Specialist with a proven track record in public relations, event management, and licensee compliance. Skilled in strategic marketing principles, project execution, and relationship-building. Committed to fostering positive brand image and enhancing customer engagement.
Overview
9
9
years of professional experience
Work History
Marketing Compliance Specialist
Wolverine Worldwide, Cat Footwear
07.2022 - Current
- Ensured 30+ global distributors upheld the licensed Caterpillar brand with integrity and were aligned to business objectives and marketing strategies
- Oversight of 160+ global Cat lifestyle retail stores, internal global meetings and events, US PR strategy and agency management
- Updated Brand Guide as new consumer insight was determined
- Planned and executed photoshoots with outside agencies for internal facing sell-in materials
Server
Salvinos Ristorante
05.2015 - 07.2022
- Provided excellent customer service to restaurant patrons
- Took phone orders and handle money exchange on register
- Communicated with customers and build rapport for repeat business
- Created training manual for both servers and hostess staff to follow when training new employees; recognized for its effectiveness and still used today to help existing staff train new members efficiently
- Helped improve PR of the family-owned restaurant by creating social media accounts on Facebook and Instagram, announcing new beverages, food specials, and promotion of events, gaining recognition and driving more sales.
Content Creator
The Sassy Olive
05.2021 - 04.2022
- Created social media content for Facebook, Instagram, TikTok, etc
- Head of the Klaviyo account, an online email marketing software used to drive traffic to our website
- Conducted photoshoots for upcoming collection launches, public events, etc
- Shot product photos for the website
- Sent out monthly newsletters via Klaviyo to all subscribes for news on upcoming launches and events
- Presen at all The Sassy Olive events to ensure we have content for all of our social media accounts.
Outreach Assistant
Leukemia Lymphoma Society
01.2019 - 06.2019
- Worked 1:1 with K - 12 students to recruit as supporters of annual Student Series fundraising program
- Managed financial processing of fundraising dollars, completed cold calling to potential new schools, and managed existing schools to track success using Citrix Workspace and JobAid
- Used Microsoft Excel to manage cultivation list
- Served as liaison to schools, ensuring all questions and concerns were answered and efforts were effective.
Education
Bachelor of Arts (BA) - Public Relations
05.2020
- Honors: magna cum laude
- Minor: Journalism
Bachelor of Arts (BA) - Journalism
Minor: Communications
Skills
- Customer Relations
- Expert Problem Solving
- Documentation Management
- Quality Assurance
- Management collaboration
Professional Development
- Member, Public Relations Organization (PRO), Western Michigan University, Kalamazoo, MI
- Certification, Google Analytics
- Certification, Klaviyo
- Certification, Google spreadsheets
- Member, Lambda Pi Eta, National Communications Honors Society
- Awarded, Top 10 All-American Writers from Creative Communications
- Member, Sigma Kappa Sorority (PR chairman 2 years in a row)
Personal Information
Title: Marketing Specialist
Timeline
Marketing Compliance Specialist - Wolverine Worldwide, Cat Footwear
07.2022 - Current
Content Creator - The Sassy Olive
05.2021 - 04.2022
Outreach Assistant - Leukemia Lymphoma Society
01.2019 - 06.2019
Server - Salvinos Ristorante
05.2015 - 07.2022
Western Michigan University - Bachelor of Arts (BA), Public Relations
Northern Illinois University - Bachelor of Arts (BA), Journalism
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