Brieanna Wood
Tiverton
Summary
Dynamic marketing leader with a proven track record at Southcoast Financial Group, excelling in brand management and data analysis. Expert in email marketing and Salesforce, I drive engagement through innovative campaigns and strategic partnerships, enhancing client relationships and achieving significant market growth. Passionate about delivering impactful results in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Director of Marketing & Business Development
Southcoast Insurance Group
Dartmouth
09.2022 - Current
- Lead cross-channel marketing efforts-including social media, print advertising, and email campaigns-to promote financial planning, ensuring all materials align with RIA compliance standards and platform-specific regulations. Coordinate with compliance teams to review and approve content, maintaining regulatory integrity and consistent brand messaging across all client touchpoints.
- Execute targeted social media marketing campaigns, ensuring all content aligns with Meta's advertising policies and industry compliance standards specific to financial services.
- Planned, promoted, and managed external events, including lead generation workshops and client appreciation outings, to enhance client engagement and support business development objectives.
- Developed automations for retargeting campaigns through Constant Contact, engaging multiple lead segments and enhancing CRM integrations.
- Leverage Salesforce for streamlined database reporting and modifications, aligning data management with business needs to drive efficiency and insights.
- Developed comprehensive brand identity kit, including logo guidelines, typography, color palette, and messaging framework, to ensure consistent brand representation across all marketing materials and client communications.
- Own marketing assets, including print advertisements, brochures, flyers, and other branded materials, ensuring consistency with brand guidelines and effective visual communication.
Digital Marketing Manager
Lantz Law, Inc.
Dartmouth
03.2020 - 09.2022
- Developed and implemented SEO strategies, including copywriting, resulting in improved search engine rankings and increased organic traffic.
- Created and executed lead magnets to engage prospects, enhancing relationship marketing effectiveness.
- Coordinated and promoted educational seminars and webinars through email, social media, and print campaigns, driving attendance and boosting lead engagement.
- Conducted backend maintenance on WordPress, ensuring optimal site performance and user experience.
Sales & Marketing Representative
SERVPRO of Dartmouth/New Bedford
New Bedford
04.2018 - 03.2020
- Designed and executed targeted sales strategies, resulting in increased market penetration.
- Developed strategic partnerships through effective networking, enhancing brand reputation and expanding market reach.
- Cultivated key client relationships, driving repeat business and fostering long-term partnerships.
- Produced marketing materials and local ads aligned with SERVPRO's brand guidelines, ensuring consistent messaging and visual identity across channels.
Education
B.S. - Marketing
The University of Massachusetts, Dartmouth, Charlton College of Business
Dartmouth, MA05-2025
A.A. - Communications
Bristol Community College
Fall River, MA06-2017
Skills
- Email marketing
- Brand management
- Data analysis
- Data visualization
- Salesforce
- Microsoft Excel
- Meta platforms
Timeline
Director of Marketing & Business Development
Southcoast Insurance Group
09.2022 - Current
Digital Marketing Manager
Lantz Law, Inc.
03.2020 - 09.2022
Sales & Marketing Representative
SERVPRO of Dartmouth/New Bedford
04.2018 - 03.2020
B.S. - Marketing
The University of Massachusetts, Dartmouth, Charlton College of Business
A.A. - Communications
Bristol Community College