Brooke Jafferies
The Spine Center of Louisiana
Dutchtown,LA
23
years of professional experience
I am an Innovative Marketing Leader with 10plus years of experience delivering exceptional multi-channel campaigns, brand strategies, and high-converting content. I'm also a collaborative, results-oriented professional with a strong background in managing complex project lifecycles, establishing efficient operational processes, and driving down-funnel performance. Known for my analytical mindset, rapid adaptability to complex situations, and a decisive leadership style, I empower aligning cross-functional teams to achieve strategic organizational goals. This combines deep insight with an adaptive, relationship-driven leadership style to build high-performing teams and deliver measurable ROI.
Work History
Director of Marketing & Development/Legal Team
2 Years 1 Month- Directed daily operations for the founder's orthopedic neck and spine practice across two clinic locations (Baton Rouge and Hammond), managing both on-site staff and field teams.
- Managed a complex medical-legal portfolio, overseeing all Personal Injury, Workers’ Compensation, and Maritime legal cases.
- Prepared financial proposals and managed departmental budgets, collaborating with billing and funding groups while tracking KPIs, ROI, and RVUs to ensure practice profitability.
- Developed long-term strategic initiatives, forecasting practice expansion and business growth plans for 2024-2025, 2025-2026, & 2026-2027 while monitoring emerging healthcare technologies and market trends.
- Enhanced patient retention and satisfaction by implementing feedback systems, including patient surveys, suggestion boxes, and a clinic gratitude wall.
- Operations & Practice Management
- Business Development & Referral Relations
- Marketing, Brand Strategy & Content Creation
Director of Marketing Business & Development
1 Year 5 Months- Directed comprehensive facility operations for the Hammond, LA location, ensuring total alignment with corporate strategic plans to maximize revenue, profitability, and market stability.
- Led and developed a multidisciplinary team, guiding personnel on pipeline growth opportunities, strategic admissions, efficient billing practices, and contractual compliance to optimize revenue reimbursement.
- Collaborated closely with executive leadership to implement targeted recruitment and retention strategies for specialized physicians.
- Maintained a rigorous working knowledge of state healthcare regulations, facility admission workflows, and complex reimbursement processes across Commercial Insurance, Workers’ Compensation, and Third-Party Administrators.
- (Company closed location in Hammond)
- Operations, Leadership & Practice Management
- Business Development, Sales & Account Management
- Clinical Liaison & Patient Admissions
- Marketing & Brand Strategy
Clinical Liaison /Marketing
6 Months- Cultivated and expanded a robust referral network across hospitals, LTACs, post-acute facilities, physician offices, rehabilitation hospitals, and skilled nursing facilities to drive utilization of home health and home infusion.
- Built and sustained high-value partnerships with physicians, clinical teams, and case managers to ensure seamless coordination and continuity of care during patient transitions.
- Maintained an accurate and organized book of business, consistently tracking account activity, pipeline growth, and referral patterns.
- Conducted clinical in-service presentations to educate healthcare professionals, discharge planners, and facility staff on program offerings and patient eligibility criteria.
- (Company went bankrupt)
- Business Development & Account Management
- Clinical Liaising & Case Management
- Patient Education & Clinical Training
Clinical Liaison/Marketing
1 Year 2 Months- Cultivated and expanded a robust referral network across hospitals, LTACs, post-acute facilities, physician offices, rehabilitation hospitals, and skilled nursing facilities to drive utilization of home health services.
- Built and sustained high-value partnerships with physicians, clinical teams, and case managers to ensure seamless coordination and continuity of care during patient transitions.
- Maintained an accurate and organized book of business, consistently tracking account activity, pipeline growth, and referral patterns.
- Conducted clinical in-service presentations to educate healthcare professionals, discharge planners, and facility staff on program offerings and patient eligibility criteria.
- Business Development & Account Management
- Clinical Liaising & Case Management
- Crisis Management & Patient Safety
Clinical Liaison/Marketing
1 Year 2 Months- Expanded and managed a high-volume referral pipeline across hospitals, LTACs, post-acute facilities, physician offices, and home health agencies to drive admissions for intensive rehabilitation therapy programs.
- Cultivated strategic partnerships with physicians, case managers, and healthcare executives to secure consistent medical referrals and increase regional market share.
- Optimized intake efficiency by executing a rapid-response referral workflow, guaranteeing a sub-1-hour turnaround time on all incoming inquiries to capture business opportunities.
- Conducted clinical in-service presentations to educate referral sources on intensive rehabilitation programs, clinical capabilities, and admission criteria.
- Business Development & Referral Management
- Clinical Liaising & Admissions Management
- Crisis Management, Public Health & Safety
- Marketing, Brand Strategy & Analytics
Licensed Practical Nurse (Clinic/OR)
1 Year 5 Months- Served as Clinic Supervisor across four concurrent facility locations, successfully managing staff scheduling, multi-site logistics, and daily operational workflows.
- Directed inventory management and procurement operations for all four clinics, overseeing specialized medical and pharmaceutical ordering via Cardinal Health.
- Enforced strict regulatory and compliance standards across all locations, performing regular quality audits to eliminate expired supplies and ensure the practice remained fully up to code.
- Optimized clinic throughput and performance tracking by monitoring key operational metrics, including KPIs and RVUs, to drive efficiency and staff productivity.
- Clinical Leadership & Practice Operations
- Surgical Coordination & Care Liaison
- Advanced Clinical & Surgical Support
General Manager
2 Years 11 Months- Directed all daily operations and logistics for a high-volume venue, ensuring the establishment remained fully stocked by negotiating with and managing diverse product vendors.
- Secured and maintained all state and parish liquor licenses, ensuring consistent compliance with local alcohol control boards, health departments, and legal regulations.
- Optimized inventory control and asset management processes to reduce variance, control pour costs and maximize profit margins.
- Recruited, trained, and managed a full bar staff, establishing high standards for guest service, speed of execution, and workplace safety.
- (Baton Rouge, LA)
- Operations, Compliance & Vendor Management
- Team Leadership & Hospitality Management
- Marketing, Promotions & Event Production
Marketing/ Page Designer
2 Years 11 Months- Drove advertising revenue by identifying and marketing tailored B2B print solutions to local businesses, successfully elevating their community brand presence through ITB Magazine.
- Managed the end-to-end client lifecycle, executing contracts, overseeing billing and payment collections, and cultivating long-term relationships to secure predictable, repeat business.
- Provided high-touch client services, including on-site event photography at client locations to deliver custom visual assets for their featured advertisements.
- (Ft. Lauderdale, FL)
- Business Development & Account Management
- Graphic Design & Creative Strategy
- Production & Project Management
Office of Returning Students (Online Education Marketing & Sales)
4 Years 6 Months- Spearheaded targeted student re-entry initiatives, actively marketing university programs and outreach campaigns to returning students to drive re-enrollment and support long-term educational attainment.
- Served as a dedicated student advocate, counseling returning individuals through the re-admission lifecycle and addressing barriers to re-entry to boost institutional retention metrics.
- Directed multi-departmental administrative workflows for returning students, serving as the primary liaison between Student Accounts, Financial Aid, Academics, the Registrar’s Office, and external collections agencies.
- Managed complex compliance and documentation pipelines, ensuring all financial, academic, and legal records were accurately processed for a seamless and efficient student transition back into the university.
- (Fort Lauderdale, FL)
- Student Retention & Re-Entry Strategy
- Cross-Functional Coordination & Case Management
- Admissions Advisor (Online Education Marketing & Sales)
- Team Leadership & Employee Development
- Admissions Consulting & Case Management
Mortgage Loan Officer
1 Year 9 Months- Driven mortgage pipeline growth by identifying and cultivating relationships with prospective clients, successfully marketing tailored refinancing options and home-purchase loan products to achieve homeownership goals.
- Delivered consultative, client-centric financial solutions, structuring and configuring diverse loan scenarios to optimize terms, satisfy customer objectives, and maximize conversion rates.
- (Dallas, TX)
- Loan Origination & Business Development
- Financial Analysis & Compliance
Marketing Representative & DME Sales
4 Months- Marketed a comprehensive healthcare portfolio, successfully driving the adoption and utilization of specialized medical procedures, advanced medical equipment, and diagnostic testing services across a regional provider network.
- Cultivated high-value clinical partnerships by planning and executing targeted educational meetings and lunch-and-learn presentations at physician offices, effectively increasing referral pipelines.
- (Dallas, TX)
- Healthcare Business Development & Account Management
- Clinical Support & Data Compliance
Education
CNPR #684592021 - Pharmaceutical Marketing And Management
Bachelor of Science - Digital Marketing Science
Licensed Practical Nursing - LPN #20170742
Bachelor of Science - Marketing
Skills
Google Analytics
Google Ads Search
Google SEO
HubSpot Email Marketing
Digital marketing
Monkey Chimp
Perplexity
Claude
Adobe Creative & Firefly
Collaboration & Teamwork
Problem Solving
Manager/ Leader/Coach
Business Development
Client Relations/ Client Retention
Task-Oriented
Dependable/ Team Player
Well organized/ Attention to details
Presentations
Salesforce
Networking
Strategic planning
B2B marketing
Training and onboarding
Cross-departmental alignment
Timeline
Director of Marketing & Development/Legal Team
The Spine Center of Louisiana
05.2024 - CurrentRead More
Director of Marketing Business & Development
Neuro RehabCare
05.2022 - 10.2023Read More
Clinical Liaison /Marketing
National Infusion Services
10.2021 - 04.2022Read More
Clinical Liaison/Marketing
Community Home Health
08.2020 - 10.2021Read More
Clinical Liaison/Marketing
Sage Rehabilitation Hospital
04.2019 - 06.2020Read More
Licensed Practical Nurse (Clinic/OR)
Ochsner Health System
11.2017 - 04.2019Read More
General Manager
The Station Bar & Grill
07.2013 - 06.2016Read More
Marketing/ Page Designer
In the Biz Magazine
03.2010 - 02.2013Read More
Office of Returning Students (Online Education Marketing & Sales)
Kaplan University-Call Center
08.2005 - 02.2010Read More
Mortgage Loan Officer
Accredited Home Lenders/Home Funds Direct
10.2003 - 07.2005Read More
Marketing Representative & DME Sales
The Alpha Group
06.2003 - 10.2003Read More
Louisiana State University
Bachelor of Science from Marketing
Read More
National Associations of Pharmaceutical Representative’s
CNPR #684592021 from Pharmaceutical Marketing And Management
Read More
Louisiana State University
Bachelor of Science from Digital Marketing Science
Read More
Delta College of Arts And Technology
Licensed Practical Nursing from LPN #20170742
Read More