Callie Medina
League City,TX
Summary
Dedicated strategic event and marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
24
24
years of professional experience
Work History
Director of Corporate Events
BMC Software
02.2020 - 09.2023
- Lead the event experiential design process with key internal and executive partners
- Manage timelines, budgets, priority pivots and final decisions from an event programming perspective
- Managing multi-million dollar event budgets
- Own and manage internal sales training and incentive events along with customer, partner and third party industry
- Lead events team and engage with cross functional teams to ensure event key performance indicators and audience expectations are always exceeded, and the BMC brand is held to the highest standard
- Manage multiple, complex timetables successfully in a collaborative extremely fast paced environment
- Own all executive status calls per event and pre/post presentations
- Lead effort on all internal and external event venue contracting, procurement, PO processing, RFPs for agencies
- Responsible for final event performance, ROI, and post event reports to ELT and key stakeholders.
Senior Events Manager, Corporate Marketing
BMC Software
07.2009 - 02.2020
- Overall event execution with securing contracts, payments for all events and follow up with procurement related deliverables as needed
- Responsibilities includes entering WebReqs and following them through the approval, getting event contracts submitted or back to the requestor, increasing POs as needed, paying for events on Pcard, managing prepaid billing with finance, etc
- Overall trade show and event coordination for all corporate events to include shipping and return of materials, rental of booth property, managing inventory, ordering giveaways, and coordinating onsite logistics
- Lead 3rd party events from conception through delivery by working with cross functional teams and ensuring alignment to the vision and goals of the business
- Define and measure success metrics for events implementing changes to increase marketing pipeline and lead generation growth by 10% YoY
- Create presentations and detailed event briefs to update stakeholders on event plan and post event execution/metrics
- Support for global internal events in areas such as: attendee management, chatter group creation, registration reporting, group dining logistics, and executive support pre-event and onsite
- Budget management and reconciliation of 3rd party event budgets you lead each month as well as overall Corporate Marketing Event team budget reconciliation quarterly with finance
- Create and maintain Teams Folders for each event to keep important documents that can be shared with the larger internal key holder team
- Help determine and order premium purchases/giveaways for all events and trade shows and manage inventory of these items.
Event Marketing Manager
12.2006 - 07.2009
- Collaborate with marketing leadership to set company-wide strategies to leverage company events and tradeshows in order to further establish and reinforce brand identity, enhance client relations and support business objectives
- Manage all aspects of tradeshow and event planning including but not limited to evaluating and recommending event opportunities, vendor contracts negotiation, local recommendations, pre- and post-event marketing, speaker management, logistics, lead collection and tracking, staffing coordination, A/V/technical coordination, events evaluation and analysis and budget management
- Develop and manage budget to accomplish set goals and objectives while ensuring maximum ROI
- Research and develop creative event solutions for offsite venues, event collateral and entertainment based on program format, audience and budget
- Work with integrated communications team to manage and monitor outbound event e-mail and web promotions for driving event registration response.
Director of Sponsor Services and Marketing Activation- Grand Prix of Houston / Cleveland
Mi-Jack Promotions
02.2005 - 12.2006
- Establish and maintain working relationships with sponsors and business partners
- Maximize sponsor agreements and serve as the primary communication between sponsors and Grand Prix’s
- Assist the Executive Director of Marketing in the coordination of all sponsor activation in promotion and advertising, including development of overall retail plan as well as activation
- Ensures that all elements of the sponsorship and hospitality agreements including signage, tickets, credentials, suite and chalet assignments, show car appearances, etc are delivered
- Service all sponsor needs prior, during and after the event
- Direct the establishment and implementation of regular face-to-face sponsor meetings
- Develop, organize and executes all elements involved with the monthly Grand Prix Pit Parties
- Support the Executive Director of Marketing in local market implementation as well as execution of marketing initiatives and cross promotions with sponsors
- Manage the day-to-day implementation of the Show Car program, avoiding scheduling conflicts and maximizing value to our business partners
- Assist Executive Director of Marketing in the coordination and oversight of all track signage to including supplier selection and management, creative design and placement.
Account Manager
Fogarty Klein Monroe
01.2000 - 02.2005
- Manage the content, production, production schedules, cross-functional teams and budgets for all projects
- Responsible for all client contact concerning every project managed
- Produce direct marketing campaigns, from list development to performance measurement
- Monitor the evolution of projects to ensure timeliness and customer satisfaction
- Manage and execute all WM sports sponsorship elements for PGA, NFL, NBA, MLB, NHL and NASCAR
- Own all sponsorship marketing content
- Responsible for internal and external teams associated with sponsorship marketing activities (FKM, sports management companies, WM)
- Look for opportunities to leverage sponsorship messages in the field and within corporate communications
- Serve as point-of-contact both internally and for the client for sports sponsorship materials and programs
- Member of the account team which concepted, sold and is now managing the national brand campaign to launch this Fall
- Act as marketing consultant and provide advertising support to WM field employees nationwide, guaranteeing message, voice and visual brand consistency throughout all WM marketing efforts
- Managed and executed both internal and external communications involved in the re-branding of Waste Management, including a new logo, look and feel, and messaging.
Assistant Account Manager
Fogarty Klein Monroe
05.2002 - 12.2003
- Assisted Account Supervisor with marketing and advertising projects
- Ensured that each project was handled in a timely and effective manner, and that all advertising/marketing goals were met
- Created and maintained a project traffic system.
Education
Bachelor of Arts - Advertising
University of Houston
05.2002
Skills
- Executive Relations
- Marketing & Sales Strategy
- Customer Service
- Event Management
- Strategic Communications
- Team Building & Leadership
- Process Improvements
- Purchasing & Cost Control
- Vendor Relations
- Logistics Management
- Budget Control
- Staff Management
- Project Management
- Contract and Vendor Management
Accomplishments And Involvement
- American & Houston Advertising Federation, member, 2000 to 2002
- Volunteer Party Committee for EV1.net Houston Bowl 2004 / 2005
- PCMA member
- SITE Global Member- Served on Social Media Committee in 2022
References
References available upon request
Timeline
Director of Corporate Events
BMC Software
02.2020 - 09.2023
Senior Events Manager, Corporate Marketing
BMC Software
07.2009 - 02.2020
Event Marketing Manager
12.2006 - 07.2009
Director of Sponsor Services and Marketing Activation- Grand Prix of Houston / Cleveland
Mi-Jack Promotions
02.2005 - 12.2006
Assistant Account Manager
Fogarty Klein Monroe
05.2002 - 12.2003
Account Manager
Fogarty Klein Monroe
01.2000 - 02.2005
Bachelor of Arts - Advertising
University of Houston