
Dynamic Senior Research Analyst & Statistician who excels in transforming complex data into actionable insights, enhancing marketing profitability through advanced statistical analysis and strategic thinking. Skilled in SPSS and leading cross-functional teams, improved data quality, driving client success in diverse industries.
Title: Senior Market Research Analyst
Advanced statistical analysis, Survey design, Multivariate methods, Segmentation, Conjoint analysis, MaxDiff, Sampling design, Focus group moderation, In-depth interviews, Ethnographic research, Customer journey mapping, Usability testing, Automotive, Healthcare, Education, Government, Consumer products, Social media, SPSS, SAS, R, Python, Tableau, Power BI, Qualtrics, SurveyMonkey