Carina Santana
Neptune,NJ
Summary
Dynamic sales leader with a proven track record at Express Factory Outlet, excelling in team building and performance management. Skilled in cross-selling techniques and inventory management, I consistently exceeded sales targets while fostering exceptional customer engagement. My proactive approach and effective communication have driven significant improvements in store operations and customer satisfaction.
Experienced with managing and motivating sales teams to exceed targets. Utilizes strategic planning and effective communication to drive business growth and enhance client relationships. Strong understanding of market trends and customer needs, ensuring sustained success and competitive advantages.
Overview
11
11
years of professional experience
Work History
Sales Lead
Express Factory Outlet
Tinton Falls, NJ
09.2022 - Current
- Led team in achieving sales targets through effective customer engagement strategies.
- Trained new staff on product knowledge and sales techniques to enhance performance.
- Implemented visual merchandising standards to optimize product presentation and customer experience.
- Analyzed sales data to identify trends and inform inventory management decisions.
- Collaborated with management to improve store operations and streamline processes.
- Assisted in maintaining high levels of customer satisfaction through proactive service initiatives.
- Monitored team performance, providing feedback and coaching to drive continuous improvement.
- Trained, coached, and mentored new sales associates for maximum performance.
- Provided ongoing coaching to team members, fostering a supportive environment that encouraged professional growth and skill development.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Orchestrated seamless product transitions, minimizing customer disruptions.
- Informed customers of promotions to increase sales productivity and volume.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Sales Lead Keyholder
Express Employment
Eatontown, NJ
04.2022 - 09.2022
- Led sales team in achieving monthly targets through effective training and motivation strategies.
- Managed inventory levels, ensuring optimal stock availability and reducing excess products.
- Implemented visual merchandising standards to enhance product displays and improve customer engagement.
- Provided exceptional customer service, resolving issues and fostering long-term relationships with clients.
- Opened and closed store Number days per week by counting registers, making deposits, and storing and filing all daily paperwork.
- Maintained a clean and visually appealing store environment, enhancing customer experience and promoting return visits.
- Consistently exceeded individual sales goals while contributing to the overall success of the team.
Sales Associate
Express Factory Outlet
Tinton Falls, NJ
09.2021 - 04.2022
- Assisted customers with product selection and inquiries.
- Maintained organized and visually appealing merchandise displays.
- Processed transactions accurately using point-of-sale systems.
- Collaborated with team members to achieve sales targets.
- Handled customer returns and exchanges efficiently, ensuring satisfaction.
- Adapted quickly to new promotions and product knowledge updates.
- Provided support during store events, enhancing customer engagement.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
Sales Associate
Caramel Shop
Oakhurst, NJ
10.2014 - 03.2020
- Solved customer challenges by offering relevant products and services.
- Minimized wait times for customers during peak hours, maintaining a high level of customer satisfaction.
- Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
Sales Associate
Calvin Klein
Tinton Falls, NJ
11.2016 - 01.2017
- Learned inventory management procedures and stock replenishment tasks.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions about sizing, accessories, and merchandise care.
- Provided positive first impressions to welcome existing, new, and potential customers.
Education
Neptune High School
Neptune City, NJ06.2018
Skills
- Cross-selling techniques
- Stockroom management
- Sales planning
- Lead generation
- Performance management
- Merchandise flow
- Closing techniques
- Team building
- Associate coaching
- Sales supervision
- Floor operations
- Hospitality and accommodation
- Teamwork and collaboration
- Team leadership
- Cash handling
- Relationship building
- Sales strategy
- Point of sale operation
- Stock management
- Opening and closing procedures
- Food safety and sanitation
- Teamwork
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking
- Reliability
- Excellent communication
- Customer satisfaction
- Organizational skills
- Team collaboration
- Effective communication
- Adaptability and flexibility
- Customer engagement
- Task prioritization
- Self motivation
- Product knowledge
Timeline
Sales Lead
Express Factory Outlet
09.2022 - Current
Sales Lead Keyholder
Express Employment
04.2022 - 09.2022
Sales Associate
Express Factory Outlet
09.2021 - 04.2022
Sales Associate
Calvin Klein
11.2016 - 01.2017
Sales Associate
Caramel Shop
10.2014 - 03.2020
Neptune High School