Carmen Herrera
Farmers Insurance Agency
Boerne,TX
1
Certification
2027
years of professional experience
Motivated Business and Marketing professional with hands-on experience in marketing, business development, sales, recruiting, and client relationship management. Currently completing a Bachelor’s degree in Business with a concentration in Marketing at Texas A&M University–Corpus Christi while working as a District Recruiting Manager. Experienced in developing marketing strategies, building client relationships, generating business, and leading initiatives that drive growth. Known for being proactive, creative, adaptable, and results-driven, with a strong ability to turn ideas into action and thrive in fast-paced environments. Passionate about building brands, developing innovative marketing strategies, and creating meaningful business impact.
Work History
District Recruiting Manager
- Lead recruiting efforts across the San Antonio and Laredo markets, sourcing and attracting prospective agency owners, agents, and insurance professionals.
- Developed recruiting campaigns and outreach strategies to attract qualified candidates and expand the district’s talent pipeline.
- Conduct interviews and support the hiring and onboarding of producers while helping align candidates with business opportunities.
- Develop individualized business plans with new recruits, establishing goals, strategies, and action plans to launch and grow their businesses.
- Collaborate with agency owners and business professionals to identify growth opportunities, improve marketing strategies, and support business development.
Insurance Agent
- Built and grew family-owned insurance agency through sales, client development, marketing, and relationship management.
- Consult with clients to identify insurance needs and develop solutions across personal and commercial lines.
- Build and maintain long-term client relationships through proactive communication and personalized service.
After-School Program
- Coordinated daily operations of after-school program for children in kindergarten through 5th grade, ensuring smooth execution and engagement.
- Supervised groups of children, fostering a safe and organized environment for learning and play.
- Communicated effectively with children, parents, and staff.
- Developed strong organizational, time-management, leadership, and interpersonal skills.
Marketing & Client Management
- Executed marketing outreach to apartment communities, fostering partnerships that generated new business opportunities.
- Cultivated and sustained relationships with apartment communities and pet-care clients, enhancing client loyalty and satisfaction.
Education
BBA - Marketing
- Expected Graduation: May 2027
- Online Program
Associate Degree - Business & Marketing
High School Diploma
Skills
Business Development
Marketing Strategy
Sales
Talent Development
Business Planning
Digital Marketing
Relationship Building
Leadership
Computer skills
Accomplishments
- Generated $200K+ in sales within the first four months of entering the insurance industry through strategic prospecting, relationship building, and consultative selling.
- Promoted into a District Recruiting Manager role while completing a Bachelor’s degree, taking on responsibility for recruiting, onboarding, and developing talent across the San Antonio and Laredo markets.
- Developed and implemented marketing strategies across social media, digital advertising, direct mail, and community outreach to generate leads and support business growth.
- Built and managed professional relationships with business owners, clients, candidates, and community organizations to create new business and recruiting opportunities.
- Balanced full-time professional responsibilities with college coursework, pursuing a Bachelor’s degree in Business with a concentration in Marketing while maintaining strong academic performance.
- Led youth volleyball coaching and community initiatives, developing leadership, communication, organization, and team-building skills outside of the workplace.
- Earned professional sales certifications including Frictionless Sales, Inbound Sales, and Sales Enablement through HubSpot.
Work History
01-2024
Certification
Property & Casualty Insurance License, Life & Health Insurance License, Frictionless Sales Certification, Inbound Sales Certification, Sales Enablement Certification
Timeline
Boerne High School
High School Diploma
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Blinn College
Associate Degree from Business & Marketing
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District Recruiting Manager
Farmers Insurance District Office
2025 - CurrentRead More
Insurance Agent
Farmers Insurance Agency
2024 - CurrentRead More
After-School Program
KIDS KLUB
2023 - 2024Read More
Marketing & Client Management
FETCH PET CARE
2022 - 2024Read More
Texas A&M University–Corpus Christi
BBA from Marketing
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