CAROLE GERVASI
Staten Island
Summary
Passionate, well-rounded executive with demonstrated ability in maximizing employee potential & launching new products & channels with positive financial results. A history of creating, analyzing and managing marketing budgets, small and large. Working within and negotiating all types of deal structures & fostering strategic company initiatives. A true leader and team player.
Overview
24
24
years of professional experience
Work History
VP, Growth & Performance Marketing
Tort Experts
New York
05.2025 - 01.2026
- Developed key partnerships that facilitated business growth and expansion opportunities in mass torts.
- Managed budget allocation and planning for publishers and internal media team, ensuring resource optimization.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
- Collaborated with cross-functional teams to enhance strategic alignment and project outcomes.
Senior Director, Parnternships
Fluent
07.2021 - 05.2025
- Developed and managed Traffic Partner relationships, securing key partners that contributed to revenue generation.
- Collaborated with external partners for targeted advertising campaigns that drove customer acquisition growth.
- Negotiated contracts with new partners and vendors to achieve company profit goals.
- Cultivated strong relationships with publishers, enhancing collaboration and creating mutual growth opportunities.
- Diversified revenue streams by exploring new monetization options across multiple verticals and industries.
- Expanded distribution channels in pay per call, call center and lead generation channels.
- Coordinated with various teams within my division and outside my division to ensure alignment between organizational goals while maximizing synergy across teams.
VP Strategic Partnerships
ProspeX Digital
04.2019 - 07.2021
- Spearheaded the development of innovative partnership strategies, driving industry-leading results.
- Coordinated communication between internal teams and external partners, strengthening relationships and promptly addressing issues.
- Implemented channels including Pay Per Call, Lead Generation, and Call Center to enhance partnership engagement.
- Collaborated with Technology and Call Center teams to develop and execute strategic initiatives aligned with company goals.
- Acted as key point of contact and account manager for the Sales Team.
Head of Digital Marketing
Chops Snacks Inc
09.2017 - 03.2018
- Manage Amazon Marketing Services and Vendor Central
- Increased brand awareness through targeted social media campaigns
- Work with outside agencies, photographers & subscription box companies to build our brand online through community engagement, reviews and online storefronts
- Collaborated with social influencers to enhance brand visibility
- Monitored comments and inquiries on all social media accounts.
- Fostered relationships with online retailers including Walmart.com, Jet.com, ZULILY.com, and Woot.com to enhance brand presence
- Create engaging content for email, web and social
- Collaborate with the sales team to engage our online community and push them toward buying in store
- Increase email data base and create email acquisition strategies, ie
- Giveaways and collaborating with other brands
- Leveraged data and analytics from Shopify and Google Analytics to inform strategies that improved site conversions and increased repeat customer visits
- Effectively communicate with founders to create a budget and execute goals aligned with financial models.
Director, Online Acquisition
Flatiron Media, LLC
02.2016 - 09.2017
- Oversee Paid Search Engine Marketing Campaigns
- Grew mobile traffic by identifying new sources
- Drive Affiliate relationships to deliver more traffic to lead gen sites
- Work with agencies to drive company strategy for sources in Social & SEM
- Launched Web Push Marketing projected to generate $1.5 million in revenue for 2017
- Developed an LP testing and optimization strategy, using Optimizely
- Executed A/B and multivariate testing to optimize marketing strategies.
- Develop and oversee Paid Social Strategy & Content Development
- Execute email retention strategy
- Developed SMS marketing strategy and drip campaigns for high-margin product line
- Work with the Sales team to help them develop marketing plans for their clients
- Work with design and editorial teams to develop banner concepts and emails
- Design new landing pages and LG sites to increase new user acquisition.
Vice President of Marketing & WFH Operations
CareerCo
05.2013 - 02.2016
- Serve on company executive team, developing strategy and guiding execution of business initiatives
- Oversee all marketing for the company, including affiliate relationships and distribution channels, email contact strategy, search engine marketing advertising, and social media advertising
- Responsible for $3m per month in media/marketing spend and the profitability of all marketing channels
- Work with design and technology teams to create new websites and user experiences to maximize customer acquisition and engagement
- Create new products for sales team to sell (i.e., click products, banner advertising, etc.)
- Stay abreast of competitor strategy and any new distribution channels in the marketplace
- Developed a mobile and social media acquisition strategy.
Vice President, Online Degree Programs/MyEducation.com
07.2010 - 05.2013
- Spearheaded the creation of new website from inception to launch
- Responsible for all internal and external sales communication leading to launch, including sales collateral, presentations, etc
- Responsible for all email contact strategy for the product line
- Instrumental in bringing the site to $1.2m in revenue per month in less than one year and sustaining more than 30% margin per month after the first two months.
Vice President of Partnership & Affiliate Marketing
05.2008 - 07.2010
- Developed strategic affiliate channel for nationwide call center, enhancing outreach and partnership opportunities
- Collaborated with sales team to analyze and optimize affiliate traffic, improving conversion rates
- Coordinated with call center division to manage and analyze campaign metrics, driving data-informed decision-making
- Managed and grew affiliate team to eight full-time staffers
- Sustained profitability with 40+% margins month over month.
Vice President of Student Acquisition
Kaplan Inc.
07.2007 - 05.2008
- Managed yearly budget of $90 million+
- Worked closely with CEO and COO to develop strategic operating plans
- Worked with new companies acquired by Kaplan Inc
- To generate leads for company schools
- Maintained strategic partnerships with vendors
- Reported to COO and assumed P&L responsibility for student acquisition department
- Worked with other departments to create seamless communication across all school brands
- Built and maintained a team of six staffers
- Developed internal marketing distribution channels to own more of our leads vs
- Purchasing
- Created contact strategy within the email division.
Vice President of Marketing
ClassesUSA.com
03.2002 - 07.2007
- Cultivated and managed the search engine marketing team
- Owned the P&L for all company education products, overseeing a marketing budget of $3m per month
- Built sustainable/strategic partnerships with MSN/AOL & Yahoo!
- Responsible for implementation of procurement of display advertising campaigns across various channels
- Optimized and developed new products brought to market
- Worked closely with CEO during acquisition period.
Education
Bachelor of Science in Corporate Communications -
The College of Staten Island
Staten Island, NY05-2002
Skills
- Negotiation
- Partnership Initiatives
- Partnership/Relationship Building
- Growth Promoter
- Profit & Revenue Focused
- Customer Acquisition
- Social media engagement
- Content development
- Team leadership
Affiliations
- Great Kills Soccer Club - Director
- CUNY CSI Foundation Board - Secretary and Marketing Chair
Skills
- Performance Marketing
Coreexpertise
- Customer Acquisition & Retention
- Lead Generation
- CPG Marketing
- Product Marketing
- Affiliate Marketing
- Data/Web Analytics
- Business Development
- Social Media Marketing
- Call Center Development & Operations
- Product Development & Management
- Landing Page Optimization/Testing
- Web Push Marketing
- Mobile Growth
- Remarketing & Retargeting
Timeline
VP, Growth & Performance Marketing
Tort Experts
05.2025 - 01.2026
Senior Director, Parnternships
Fluent
07.2021 - 05.2025
VP Strategic Partnerships
ProspeX Digital
04.2019 - 07.2021
Head of Digital Marketing
Chops Snacks Inc
09.2017 - 03.2018
Director, Online Acquisition
Flatiron Media, LLC
02.2016 - 09.2017
Vice President of Marketing & WFH Operations
CareerCo
05.2013 - 02.2016
Vice President, Online Degree Programs/MyEducation.com
07.2010 - 05.2013
Vice President of Partnership & Affiliate Marketing
05.2008 - 07.2010
Vice President of Student Acquisition
Kaplan Inc.
07.2007 - 05.2008
Vice President of Marketing
ClassesUSA.com
03.2002 - 07.2007
Bachelor of Science in Corporate Communications -
The College of Staten Island