CAROLEA CAMPBELL
Stockbridge,GA
Summary
Dynamic and results-driven professional seeking to join a Hospitality Team as Market Director of Sales, leveraging extensive knowledge and a genuine passion for Hospitality Sales to drive revenue growth and exceed organizational goals. Proven track record in developing strategic sales initiatives, fostering client relationships, Committed to delivering exceptional service and innovative solutions that elevate guest experiences and strengthen market presence.
Overview
32
32
years of professional experience
Work History
Area Director of Sales
Auro Hotels Atlanta
01.2023 - 11.2025
- Negotiated and developed new accounts for multiple brands; Hilton, Marriott, Wyndham (515 rooms total)
- Supervised a sales team of three
- Attended all hospitality trade shows and networking events
- Developed and implemented strategic sales plans to enhance market presence and drive revenue growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Director of Sales
Courtyard by Marriott Buckhead
03.2022 - 10.2022
- Negotiated and developed new accounts to drive business
- Analyzed market and developed tactical strategies to exceed goals
- Managed the sales team and assisted revenue management to maximize revenue
- Finalized 15 new LNR accounts for 2022/23
- Exceeded group sales goals each month for 2022
Dual Director of Sales
Courtyard by Marriott Atlanta McDonough & Fairfield Inn & Suites by Marriott Atlanta McDonough
01.2013 - 03.2022
- Oversaw sales and marketing efforts for two Marriott hotels
- Promoted brands through the creation of social media sites Managed the Marriott RFP process, as well as local rate negotiations
- Budget Planning and created the Sales & Marketing Plan to maximize revenue
- Exceeded revenue goals by over 8% in 2014, 2015, 2016
- Award Winner – Top DOS of Quarter 1 in 2014 company-wide
- Marriott 2015 Gold Circle Award
- Hotel Equities Trip Advisor Award 8 years in a row for maintaining #1 ranking in market
- Hotel Equities Award for Highest RevPar increase - 2014
Director of Sales
Holiday Inn & Suites Fairburn & Best Western Plus Atlanta Airport
01.2010 - 04.2012
- Developed and implemented sales strategies to enhance revenue growth across multiple hotel properties.
- Achieved quarterly targets through effective training and coaching.
- Established strong relationships with corporate clients, driving repeat business and customer loyalty.
- Analyzed market trends to identify new business opportunities and refine sales approaches accordingly.
- Successfully built the #1 hotel on Trip Advisor in market
- Increased market share for both hotel by 30% in two years
Corporate Sales Manager
Radisson Hotel Atlanta Airport
01.2001 - 01.2003
Catering Sales Manager
Radisson Hotel Atlanta Airport
01.1999 - 01.2001
Catering/Convention Services Manager
Renaissance Hotel Atlanta
01.1997 - 01.1999
Midwest Sales Manager
FDR Holidays Chicago, Illinois
01.1994 - 01.1997
Education
BSc - Management Studies/Hotel Management
University of The West Indies
Nassau, BahamasSkills
- Excellent customer service and interpersonal skills
- Goal/Result oriented
- Proven ability to negotiate and close on contractual agreements
- Flexible and independent worker
- Delphi; MS Office Suite
- Fosse; Marsha; Opera; OneSource; Cvent; MarRFP; TravelClick
- Create Corporate Pages on Facebook; Instagram
- Sales presentations
Timeline
Area Director of Sales
Auro Hotels Atlanta
01.2023 - 11.2025
Director of Sales
Courtyard by Marriott Buckhead
03.2022 - 10.2022
Dual Director of Sales
Courtyard by Marriott Atlanta McDonough & Fairfield Inn & Suites by Marriott Atlanta McDonough
01.2013 - 03.2022
Director of Sales
Holiday Inn & Suites Fairburn & Best Western Plus Atlanta Airport
01.2010 - 04.2012
Corporate Sales Manager
Radisson Hotel Atlanta Airport
01.2001 - 01.2003
Catering Sales Manager
Radisson Hotel Atlanta Airport
01.1999 - 01.2001
Catering/Convention Services Manager
Renaissance Hotel Atlanta
01.1997 - 01.1999
Midwest Sales Manager
FDR Holidays Chicago, Illinois
01.1994 - 01.1997
BSc - Management Studies/Hotel Management
University of The West Indies