CAROLYN SULLIVAN
SCOTTSDALE,ARIZONA
Overview
16
16
years of professional experience
Work History
Vice President of Marketing
BASIS.ed
11.2023 - Current
- Developed and guided high-performing marketing team, successfully launching annual campaigns to drive enrollment and enhance brand awareness.
- Managed creation of captivating content spanning 5+ channels such as blogs, social media, email, and video.
- Craft and perform data-driven content strategies markedly improving lead conversion based on audience analytics.
- Drive strategic partnerships with educational stakeholders and collaborators to expand content reach and elevate community engagement.
- Implemented protocol and documentation standards through focused operational efficiencies that improved overall team execution.
Product Marketing Manager
arrivia
01.2019 - 10.2023
- Formulated and implemented targeted marketing strategies across complex business model encompassing multiple products, services, and customer segments, driving substantial growth in engagement and revenue.
- Developed and implemented sophisticated segmentation strategies, precisely targeting specific customer segments with highly relevant marketing messages to maximize campaign effectiveness and ROI.
- Cultivated and managed critical strategic relationships with key partners, ensuring seamless alignment on business goals and the flawless execution of high-impact marketing campaigns.
- Leveraged advanced marketing automation software to design, test, and optimize campaigns, driving substantial incremental sales and elevating overall marketing efficiency.
- Maintained stringent budgetary compliance across all marketing initiatives, consistently delivering measurable, high-value results directly aligned with overarching business objectives.
Director of Marketing Operations
Improvement Interactive, LLC
04.2014 - 03.2017
- Spearheaded development and execution of targeted marketing strategy for global technology startup, driving customer acquisition in identified segment.
- Led holistic marketing campaigns covering corporate branding, strategic PR efforts, high-performance PPC tactics, and complete content production featuring white papers, blogs, and webinars.
- Managed and negotiated all media purchasing and cultivated robust relationships with key contractors and software organizations for content management, advanced SEO, and targeted advertising.
- Facilitated notable growth in web traffic, resulting in considerable influx of new leads and expediting user acquisition for complex application via strategic implementation of educational content.
Manager, Marketing & Shared Services
Predictive Group
05.2012 - 04.2014
- Devised and executed a comprehensive branding strategy for a management consulting firm, ensuring consistent messaging and visually compelling design to effectively position the company's extensive range of products and services in the market.
- Drove substantial growth in product awareness and event participation through strategic, multi-channel drip marketing campaigns and targeted media relations.
- Engineered and launched a highly effective internet lead generation campaign within a B2B setting, resulting in a 100% increase in lead conversions.
- Spearheaded a successful website redesign project, seamlessly integrating advanced SEO techniques and cutting-edge content marketing practices to significantly enhance online visibility and user engagement.
Marketing Manager
Arizona Opera
07.2010 - 12.2011
- Masterminded and executed a comprehensive marketing strategy that successfully surpassed sales goals even within a challenging economic climate.
- Directed the design and production of high-impact, visually compelling marketing collateral across diverse channels, including print media, direct mail, grassroots campaigns, and online promotions.
- Negotiated and secured advertising purchases across vendors, including newspapers, radio, and online platforms, resulting in more ad placements while maintaining budget efficiency.
- Developed strategic partnerships with key nonprofit organizations and led participation in high-profile fundraising events, boosting brand visibility and enhancing community engagement initiatives.
Education
Bachelor of Interdisciplinary Studies - Business & Design
Arizona State University
Tempe, AZ12-2007
Using Neuroscience To Deliver Better Business Resu - Business And Managerial Economics
Aresty Institute of Executive Education
Philadelphia, PA12-2023
Timeline
Vice President of Marketing
BASIS.ed
11.2023 - Current
Product Marketing Manager
arrivia
01.2019 - 10.2023
Director of Marketing Operations
Improvement Interactive, LLC
04.2014 - 03.2017
Manager, Marketing & Shared Services
Predictive Group
05.2012 - 04.2014
Marketing Manager
Arizona Opera
07.2010 - 12.2011
Bachelor of Interdisciplinary Studies - Business & Design
Arizona State University
Using Neuroscience To Deliver Better Business Resu - Business And Managerial Economics
Aresty Institute of Executive Education