Caryn Gullifor
Grayslake,IL
Summary
Demonstrated success in account management, sales pipeline development and customer relations. Talented at using personal and online marketing methods. Well-versed in liaising between accounts and product development to meet changing customer needs with unique offerings.
Overview
16
16
years of professional experience
Work History
National Account Manager | Costco & BJ's Wholesale
Dyson
Chicago, IL
09.2021 - Current
- Seek consensus and approval from internal stakeholders for proposed plans; negotiate with accounts to company's position, maximizing profit outcomes.
- Manage funds and resources for the best return on investment. Analyze data and implement high quality solutions and actions to solve problems proactively with customer and team.
- Represent Dyson to the trade; demonstrate exemplary execution of Dyson principles.
- Comprehensive knowledge of customers; ability to communicate that knowledge, serving as the voice of the customer internally.
- Establish and execute plans regarding distribution, merchandising, pricing, and product placement including negotiating contracts, trading terms, and various programs.
- Develop and manage relationships and processes with established customer team and internal business partners.
Regional Sales Manager
Dyson
09.2019 - 09.2021
- Managed sales labor, both direct & 3rd party in key national retail accounts (Best Buy, Nordstrom, Bed Bath & Beyond, Neiman Marcus, Sephora & Ulta).
- Exceeded sales targets by building, directing and motivating high-performing District Manager team, +111.6% to target 2019 YTD.
- Provided extensive support in sales, operations, merchandising, technical and business areas to key accounts for CPG (Environmental Control, Floor Care, Beauty).
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and exceed sales goals.
- With the need to shift roles due to onset of pandemic – transitioned into role co-leading the Sell Out team while in Contact Center support roles April 2020 - Aug 2020.
Retail District Manager
Verizon Wireless
02.2017 - 07.2019
- Led teams of 7-9 retail stores, 75+ employees to exceed sales quotas and increase profitability through effective sales strategy and business planning.
- Collaborated with retail store leadership to implement continuous improvements and exceed sales and profitability goals.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Held one-on-one meetings with General Managers, focusing on employee development and mentorship.
- Delivered operational and financial controls in a cost-effective manner.
Retail General Manager
Verizon Wireless
08.2015 - 02.2017
- Promoted team collaboration, performance and efficiency by fostering a culture of development and sales results.
- Scheduled and led collaborative daily store huddles for all employees to discuss sales promotions and performance results.
- Engaged and interacted with customers to create positive shopping experiences and drive revenue growth.
- Oversaw effective store scheduling and staffing. Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies.
Indirect (National Retail) Sales Manager
Verizon Wireless
07.2014 - 08.2015
- Led a team of 8 Indirect (National Retail) Account Managers, supporting over 200 big box retailer doors, including Apple, Best Buy, Target, Walmart, Costco
- Provided extensive support to Senior Leaders in sales, operations, merchandising, technical and business areas to key accounts
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Exceeded sales targets by building, directing and motivating high-performing Account Manager team
Indirect (National Retail) Account Manager
Verizon Wireless
03.2011 - 07.2014
- Provided extensive support in sales, operations, merchandising, technical and business areas to key accounts, including Apple, Best Buy, Target, Walmart, Costco, RadioShack, Dollar General & Family Dollar.
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
- Motivated team members to meet and exceed sales targets.
- Exceeded sales targets and awarded Winner's Circle for top 15% of organization.
Retail Solutions Manager
Verizon Wireless
01.2010 - 03.2011
- Worked with Solutions Specialist team to exceed sales performance expectations, improve operations and provide exceptional customer service.
- Promoted professional growth and facilitated talent development of each associate to drive performance excellence.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
Retail Solutions Specialist
Verizon Wireless
11.2008 - 01.2010
- Exceeded sales targets and KPIs.
- Resolved customer issues quickly and efficiently to enhance overall customer satisfaction ratings.
National Staff Auditor/Risk Management Consultant
Jeff Ellis Management
01.2008 - 11.2008
- Performed safety operational audits and facility inspections evaluating clients against company and industry standards.
- Designed and delivered training seminars, providing continuing education opportunities for clients across the US and internationally.
- Provided business relations and consulted for over 75 clients, generating annual revenue in excess of $350,000.
Education
High School Diploma - undefined
Warren Township High School
Gurnee, IL2004
Elementary Education
College of Lake County
Grayslake, ILLaw Enforcement And Justice Administration
Western Illinois University
Macomb, ILSkills
- Sales training and leadership
- Coaching, development and mentoring
- Problem resolution and process improvement
- Brand-building strategies
- Customer service-oriented
- Building diverse and inclusive teams
Affiliations
- Executive Board Member, Grant Jr. Bulldogs, 2018 to Current
- Circle Leader, Verizon Women of Wireless, 2018 - 2019
Timeline
National Account Manager | Costco & BJ's Wholesale
Dyson
09.2021 - Current
Regional Sales Manager
Dyson
09.2019 - 09.2021
Retail District Manager
Verizon Wireless
02.2017 - 07.2019
Retail General Manager
Verizon Wireless
08.2015 - 02.2017
Indirect (National Retail) Sales Manager
Verizon Wireless
07.2014 - 08.2015
Indirect (National Retail) Account Manager
Verizon Wireless
03.2011 - 07.2014
Retail Solutions Manager
Verizon Wireless
01.2010 - 03.2011
Retail Solutions Specialist
Verizon Wireless
11.2008 - 01.2010
National Staff Auditor/Risk Management Consultant
Jeff Ellis Management
01.2008 - 11.2008
High School Diploma - undefined
Warren Township High School
Elementary Education
College of Lake County
Law Enforcement And Justice Administration
Western Illinois University