C. Ashley Lee
BAKERSFIELD,CA
Summary
20+ years of healthcare sales leadership experience across hospice, assisted living, pharmaceutical, and medical device markets. Proven track record of building and leading high-performing sales teams, expanding provider referral networks, and driving sustained revenue growth in highly regulated healthcare environments. Recognized for developing strategic market expansion plans, managing key provider relationships, and delivering patient-centric solutions aligned with clinical excellence. Top-performing leader nationally, with demonstrated success in census growth, pipeline development, forecasting, and cross-functional collaboration with clinical and marketing teams.
Overview
18
18
years of professional experience
Work History
Community Relations Director
The Pointe at Summit Hills
Bakersfield, CA
12.2022 - Current
- Sustained strong admissions performance in 2025 following ownership transition, operating independently as a single-community role while maintaining referral growth, occupancy stability, and brand presence.
- Ranked #1 of 43 Community Relations Directors in 2024 and #2 in 2023 through disciplined outside sales, cold calling, and new referral development.
- Manage community marketing and operating budgets with a focus on ROI, growth and census performance.
- Act as the primary spokesperson for the community, managing public relations efforts and fostering positive media coverage.
- Create comprehensive reports to support decision-making processes.
Senior Customer Care Coordinator
Traditions Health
Bakersfield, CA
07.2018 - 12.2022
- Drove a 334% increase in census over three years through strategic physician outreach, hospital and SNF partnerships, and disciplined referral development.
- Recognized as a top-performing sales professional for three consecutive years, based on sustained census growth and referral strength.
- Developed and executed territory business plans, managing multiple budgets while aligning gr
- Navigated managed care, self-pay, and insurance benefits, including prior authorizations and claims processes, to remove barriers to hospice admissions.
Hospice Specialist
Kindred Hospice
Bakersfield, CA
09.2015 - 07.2018
- Built foundational expertise in hospice sales and clinical care within a large national organization, mastering Medicare guidelines, compliance standards, and interdisciplinary coordination.
- Developed and maintained referral relationships with hospitals, SNFs, and physician practices, partnering closely with discharge planners and case management teams.
- Educated healthcare providers on hospice eligibility and levels of care, supporting timely, appropriate patient referrals and improving provider confidence.
Sales Consultant Representative
Aerocrine
Bakersfield, CA
09.2014 - 09.2015
- Ranked Top District Sales in Q1 and Q2 2015, achieving rapid territory impact and adoption of a complex medical device.
- Executed a buy and build strategy, cultivating recurring revenue and provider trust through strategic device sales, training, and clinical support across multiple specialties.
Diabetes Sales Specialist
Touchpoint / AstraZeneca
Bakersfield, CA
04.2014 - 09.2014
- Selected for a targeted, high-impact six-month contract to maintain market continuity and support the transition to a new diabetes therapy, rapidly mastering diabetes disease and branded insulin products.
- Built and leveraged trusted relationships with endocrinologists, primary care physicians, and pharmacists to reinforce prescribing confidence, deliver clinical education, and sustain product utilization.
Senior Device Sales Specialist
Teva Women's Health
Bakersfield, CA
04.2008 - 12.2013
- Achieved top-tier device sales, including 118% attainment in Q2 2013 (1st in region) and 121% in Q1 2013 (2nd in region), driving rapid adoption of high-value medical devices.
- Ranked in the top 6% nationally in 2012 while managing a $1M portfolio of 200 accounts, including private practices, hospitals, anc state-funded organizations.
- Developed and executed targeted account growth strategies, building consultative relationships with clinicians and staff, resulting in 100–300% annual sales increases across key accounts.
Education
Bachelor of Science -
East Central University
Timeline
Community Relations Director
The Pointe at Summit Hills
12.2022 - Current
Senior Customer Care Coordinator
Traditions Health
07.2018 - 12.2022
Hospice Specialist
Kindred Hospice
09.2015 - 07.2018
Sales Consultant Representative
Aerocrine
09.2014 - 09.2015
Diabetes Sales Specialist
Touchpoint / AstraZeneca
04.2014 - 09.2014
Senior Device Sales Specialist
Teva Women's Health
04.2008 - 12.2013
Bachelor of Science -
East Central University