Cassandra Rodriguez
Mission
Summary
Skilled Marketing expert with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies. Experienced Retail Store Owner with hands-on experience in all aspects of store operations, from inventory management to customer service. Demonstrated strengths include strategic planning, staff training, and sales forecasting. Implemented innovative store layouts and merchandising strategies to boost foot traffic and sales revenue. Known for leadership abilities and commitment to maintaining high standards of store presentation and customer satisfaction.
Overview
16
16
years of professional experience
Work History
Store Owner
Dos Chicas Boutique
Mission
03.2020 - 05.2025
- Owned and operated a successful retail boutique. Managed daily operations including inventory management, merchandising, marketing and customer relations. Maintained strong relationships with vendors. Planned and organized community market events that brought together small businesses and attracted locals to shop small.
Right Seat Driver
Xperience Communications
Dearborn
03.2018 - 10.2020
- Worked several truck tours for our client (FORD). Travel to different large cities and states. I would set up and tear down activations. Conduct consumer test drives and product demonstrate from the passenger seat and overall buying experience.
Lead Registration
Xperience Communications
Dearborn
09.2017 - 10.2020
- Worked several Ford truck tours to launch the new trucks across multiple states. Drive from state to state and work at large events. Set up and tear down large brand footprints. INstall all technology for events. Manage local BA's, schedule and train them. Do expense reports along with event reports.
Brand Ambassador
Various
McAllen
06.2010 - 10.2019
- Building brand awareness, demonstrating products, and interacting with consumers. Dustribute promotional merchadise, sign-ups, or sales. Interact with consumers, answer questions and provide info about the brand.
- The following companies are whom I've worked for...
- 360 Events and Promotions, Victory Marketing, Assist Marketing, Ascent Talent, Clearly Promotions, Event-Pros Strategies, Push Models, Newscope Marketing, GMR Marketing, A+Staffing, Best Reps, Productions-Plus, Encore Nationwide, 2020 Companies, The Fusion Team, Tallgrass Talent Group, Xperience
Field Market Manager
DirectoHispanic
McAllen
11.2012 - 04.2013
- Oversee and coordinate marketing activities and brand promotions that occur outside of the company's main office. Develop and excecute marketing campaigns. Hire, train and supervise staff. Organize and manage events, product demos and in-store promotions.
Brand Market Manager
Mosaic Sales Solutions
McAllen
10.2009 - 01.2011
- Train employees and push sales. Oversee employees and improve sales. Retail merchandise. Meeti with supplied and manage the distrubtion of stock. Ordering stock and agreeing delivery dates.
Education
High School Diploma -
Veterans Memorial High
Mission, TX06-2009
Skills
- Inventory management
- Visual merchandising
- Customer relationship management
- Marketing strategy
- Event planning
- Brand awareness
- Conflict resolution
- Project management
Languages
English
Professional
Spanish
Professional
Timeline
Store Owner
Dos Chicas Boutique
03.2020 - 05.2025
Right Seat Driver
Xperience Communications
03.2018 - 10.2020
Lead Registration
Xperience Communications
09.2017 - 10.2020
Field Market Manager
DirectoHispanic
11.2012 - 04.2013
Brand Ambassador
Various
06.2010 - 10.2019
Brand Market Manager
Mosaic Sales Solutions
10.2009 - 01.2011
High School Diploma -
Veterans Memorial High