Cassie Cross
Pleasanton,CA
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Vice President of Operations
Motivo Health
06.2021 - 07.2023
- Managed and oversaw B2C, Compliance, Account Management and Community Onboarding in support of B2B.
- Lead automation of entire B2C department - fully automated within' 5 months. Increased match rate by 7%, shortened days to match by 7.5 days, shortened days to first session by 9.
- Collaborated with executive team to develop and execute strategic initiatives, contributing to achievement of Series A funding.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Exceeded goals through effective task prioritization and great work ethic.
- Clarified roles, responsibilities and expectations of staff.
- Attended trade shows and client meetings, promoting brand and building rapport with prospects.
Consultant Sales & Patient Care
Dr. Barrett Plastic Surgey
05.2021 - 10.2022
- Trained and hired five front and back office staff to provide excellent patient care for rapidly growing practice.
- Increased sales of surgeries by 5%, medical grade skincare products by 3%.
- Hired and trained medical spa manager with on target growth of 15% by year end.
- Restructured use of CRM HubSpot to better manage influx of leads and track follow up.
- Phone trained staff on proper communication etiquette and selling techniques.
Operations Manager
ITAI Digital Marketing Agency
07.2020 - 03.2021
- Project managed all clients and contractors to ensure deadlines were met in timely manner.
- Lead brand reputation management for company and clients.
- Created, edited and re-wrote all contracts to protect agency, client and contractors.
- Copywriting for social media, print and email marketing that increased conversions by 12%.
- Managed billable hour tracking, payroll, client invoicing and schedules.
- Handled all business writing of emails and correspondence to clients and contractors.
- Created business proposals for new prospects with highly catered marketing strategy.
Enterprise Business Development
BlackLine
06.2018 - 07.2020
- Q1 FY 19 263% Q2 FY19 100% Q3 FY19 100% Q4 FY19 109% Q1 FY20 103% Q2 FY20 100% - Diamond Quota Club 127% 2019
- Pitched leading cloud-based financial close software to Finance and Accounting leaders of multi-billion dollar companies.
- Maintained SalesForce CRM, oversaw data for Enterprise Business Development team, 26 representatives, over 200k accounts.
- Developed business pipeline using cold and warm techniques.
- Lead and managed team for NA Central Region and Canada, only team to have achieved 100% quota across entire global organization during Pandemic.
- Managed most successful marketing campaign for Business Development Department, targeting 300+ prospects per week, U.S. and Canada.
Lead Medical Spa Manager
Evolutions Medical & Day Spa
09.2016 - 12.2018
- Lead team of six to uphold high-quality standards in executing daily tasks of medical facility.
- Trained new staff on business operations and sales.
- Worked closely with representatives from Allergan, Galderma and Merz to ensure best aesthetic medical treatments offered to 400+ clients.
- Managed complex calendars of all medical and client service staff.
- Increased sales of aesthetic medical treatments by 12% and medical grade skincare products by 18%.
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
Education
Bachelor of Science - Communication
Arizona State University, Tempe Campus
Tempe, AZAssociate of Arts - Business & Entrepreneurship
Santa Barbara City College
Santa Barbara, CASkills
- Strategic Planning
- Leadership and Team Management
- Project Management
- Communication and Interpersonal Skills
- Decision-Making and Problem-Solving
- Analytical Thinking
- Relationship Building
- Budgeting and Financial Management
Certification
Negotiation Certificate, Stitt Feld Handy - 2016
Timeline
Vice President of Operations
Motivo Health
06.2021 - 07.2023
Consultant Sales & Patient Care
Dr. Barrett Plastic Surgey
05.2021 - 10.2022
Operations Manager
ITAI Digital Marketing Agency
07.2020 - 03.2021
Enterprise Business Development
BlackLine
06.2018 - 07.2020
Lead Medical Spa Manager
Evolutions Medical & Day Spa
09.2016 - 12.2018
Bachelor of Science - Communication
Arizona State University, Tempe Campus
Associate of Arts - Business & Entrepreneurship
Santa Barbara City College
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