Cathy Hulshof
Encinitas,CA
Summary
Dynamic Sales Director with a proven track record at Event Party Rentals, driving revenue growth and market share expansion. Expert in business strategy development and leadership, I revitalized marketing initiatives, forged strategic partnerships, and enhanced brand presence, achieving a remarkable 30% increase in product exposure. Focused on enhancing customer experiences through superior service excellence
Overview
9
9
years of professional experience
Work History
Sales Director
Event Party Rentals
02.2023 - 11.2024
- Revitalized EPR’s marketing strategy by aligning it with broader objectives to boost overall business value across Southern California
- Worked strategically with Destination Management Companies (DMCs), Venue Managers, Industry Coordinators and Venues to identify new partnership opportunities, expand service offerings, and penetrate new markets
- Streamlined messaging and promoted a more cohesive brand presence, ensuring better market positioning and client engagement
Event Production Director
Adore Folklore
03.2018 - 02.2023
- Revitalized Adore Folklore's marketing strategy, aligning with corporate goals and elevating business value across Southern California
- Collaborated with Destination Management Companies, Venue Managers, and Corporate Industry Coordinators to broaden services and establish a new revenue channel in diverse industry markets
- Successfully designed, organized and managed large-scale events, demonstrating expertise in both corporate and private event management
- Pioneered innovative business solutions, resulting in a remarkable 30% increase in product exposure
- Expanded business presence by inaugurating a new showroom, driving revenue growth by an impressive 40% in an untapped territory
- Cultivated strategic partnerships with 90 new preferred venues, strengthening the business network and enhancing service offerings
- Propelled the wedding and corporate client base by an outstanding 33% compared to the previous year building long term relationships with top industry coordinators
- Designed and implemented Salesforce CRM, streamlining processes and optimizing customer relationship management for enhanced efficiency
National Sales Manager
American Fashion Accessories
03.2016 - 01.2018
- Provided visionary sales leadership to a team of eight representatives strategically located across the United States
- Successfully achieved sales goals and territory expansion by conducting proactive activities and fostering client relationships
- Produced quarterly sales reports for CEO review
- Led the launch of a new product line and introduced additional categories, resulting in a remarkable revenue increase ranging from 20% to 60% across all categories and brands compared to the prior year
- Established permanent showrooms in Denver and Los Angeles markets, creating new revenue channels and strengthening the brand's presence
- Played a pivotal role in developing key accounts that contributed to 85% of the company's overall business
- Successfully expanded retail sales into 500+ locations, achieving a substantial 65% increase in retail market sales revenue
Education
Bachelor of Arts - Speech/Communications
California State University
Northridge, CASkills
- Business strategy development
- Revenue generation and profitability
- Market share growth
- Multi-site operations management
- Go-to-market strategies
- Change management
- Customer service excellence
- Leadership skills
Personal Information
Title: Operations Sales Director
Timeline
Sales Director
Event Party Rentals
02.2023 - 11.2024
Event Production Director
Adore Folklore
03.2018 - 02.2023
National Sales Manager
American Fashion Accessories
03.2016 - 01.2018
Bachelor of Arts - Speech/Communications
California State University
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