Cathy Narvaez
18200 Adams Circle,FL
Summary
A District Manager with 10+ years of experience specializing in operations management, strategic planning, organizational development, and P&L management. A proven track record of building and leading cross-functional teams to enhance service delivery and efficiency. Accomplished Sales Manager offering over 15 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
16
16
years of professional experience
Work History
District Manager
Hisense-USA
09.2018 - 04.2023
- Manage sales and business operations for 15 store locations across a high-volume district in South Florida, overseen P&L valued at $15M, and identify opportunities to improve sales volume by 10%
- Lead a team of 10+ store merchandisers and sales reps. built a talent acquisition pipeline, and manage all aspects of HR processes
- Build relationships with strategic partners to lead business development efforts and improve profitability for district by 5 %
Sales Support Manager
MSCO
05.2014 - 07.2018
- Analyzed sales metrics and market trends across a district with 13 retail stores, coordinated daily operations, and developed new business strategies to drive sales, including merchandising approaches and brand marketing initiatives
- Delivered training and guidance to store managers on brand standards, customer service best practices, and sales strategy to enhance revenue growth by 18%
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
Merchandising Manager
Encore Floral Marketing
01.2007 - 07.2015
- Optimized store displays and appearance via strategic merchandising.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Monitored stock levels and product sales to determine purchasing needs.
- Maintained point of sale (POS) system by inputting accurate inventory information.
- Organized meetings for up to 11 staff members to discuss upcoming promotions, key strategies, and tasks.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Monitored and evaluated supplier performance to verify quality of products and delivery times met company standards.
- Coordinated and directed buying team, enforcing compliance with company standards.
Education
Master of Business Administration (M.B.A -
Miracosta College
Oceanside, CA06.
Skills
- Retail Operations
- Organizational Leadership
- Sales Management
- Talent Acquisition
- Revenue Generation
- Vendor Management
- Business Planning
- Customer Service
Timeline
District Manager
Hisense-USA
09.2018 - 04.2023
Sales Support Manager
MSCO
05.2014 - 07.2018
Merchandising Manager
Encore Floral Marketing
01.2007 - 07.2015
Master of Business Administration (M.B.A -
Miracosta College
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