Caylee Allard
Las Vegas,NV
Summary
I graduated from Southeastern College with a certification in Medical Insurance Coding in May 2021. Since then, I pivoted to the sports industry and have been working as a Digital Content Coordinator with the Vegas Golden Knights. My core competencies include writing, digital marketing channels, and content creation.
In my current role, I run the Vegas Golden Knights social media accounts, such as X (formerly Twitter), Instagram, Facebook, TikTok, and YouTube, engaging with fans and creating original and compelling content. I also write articles for the team's official website, vegasgoldenknights.com, covering the latest news, events, and stories. I collaborate with the digital media team, the communications team, and the hockey operations team to ensure that the content is accurate, timely, and consistent with the team's brand and vision. I am passionate about hockey and sports, and I enjoy using my content creation skills to enhance the fan experience and grow the team's online presence and reach.
Overview
5
5
years of professional experience
Work History
Digital Content Coordinator
Vegas Golden Knights
2022.09 - Current
- Manages all Vegas Golden Knights social media channels: Twitter/X, Instagram, Facebook, TikTok, Threads, and YouTube
- Writes articles for Vegas Golden Knights website, including but not limited to morning skate reports, game recaps, series previews, and player features/interviews
- Travels to road games with the team and handles all social content on the road, often solo
- Attends community events to capture social content to post on channels
- Attends team events as needed, including but not limited to the ESPY Awards and NHL All-Star Game
- Helps manage the daily content calendar to ensure accurate and timely posting
- Helps achieve sponsorship goals by fulfilling sponsors' needs and requirements on social channels
- Assists in managing interns within the communications and content department
NHL App Programmer
Bleacher Report
2022.02 - 2022.09
- Created and sent push notifications about breaking news, viral moments in sports and culture
- Executed push notification plans around key tentpole events throughout the sports calendar
- Covered all major NHL events. Interviewed top NHL prospects at the 2022 NHL Draft in Montreal for our social and app platforms
- Collaborated with social, high-touch teams to ensure push notification and content packaging plans are consistent across platforms
- Watched NHL games, clipped highlights, and decided which highlights were appropriate enough to be alerts
- Assisted in other sports and areas when necessary, not just limited to the NHL
- Curated all streams within the app to ensure the best user experience
Patient Coordinator
Kundinger Orthodontics
2018.09 - 2022.02
- Handled all guest relations from greeting to dismissal
- Created referrals with appropriate information to send to outside doctors
- Billing and financials
- Posted charges and payments to patient accounts
- Confirmed appointments
- Maintained the schedule for one orthodontist and four assistants
- Set up new patient appointments
- Handled online appointment requests
Education
Certification - Medical Insurance Coding
Southeastern College
Charleston, SC05.2021
High School Diploma -
Mark T. Sheehan High School
Wallingford, CT06.2014
Skills
- Personnel Management
- Mobile Content Optimization
- Content Development
- Social media knowledge
- Article Writing
- Desktop Publishing
- Strong attention to detail
Timeline
Digital Content Coordinator
Vegas Golden Knights
2022.09 - Current
NHL App Programmer
Bleacher Report
2022.02 - 2022.09
Patient Coordinator
Kundinger Orthodontics
2018.09 - 2022.02
Certification - Medical Insurance Coding
Southeastern College
High School Diploma -
Mark T. Sheehan High School
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