Chad Hutcheon
Innisfil,Ontario, Canada
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 21-year career. Tenacious manager with strategic and analytical approach to solving problems, driving sales and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities, while developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in both Video Games and Digital Gift Cards & Services with the ability to work under pressure and adapt to new situations and challenges to best enhance the PlayStation Brand.
Overview
24
24
years of professional experience
Work History
Sr. National Account Manager
Sony Interactive Entertainment Canada
Toronto, Ontario
04.2008 - Current
- Manage, support and maintain multiple business relationships with existing accounts and developed strategies to increase sales and revenue.
- Monitor customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals within account base.
- Develop and implement comprehensive sales plans to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
- Collaborate with other SIE business Managers in Account planning process to develop mutual performance objectives, financial targets and critical milestones.
- Prepare and deliver sales presentations to retail partners to effectively plan and execute marketing and promotional opportunities.
- Continually track and analyze sales data to assess trends and make proactive strategy changes.
- Efficiently resolve complex problems to positively impact sales and business direction.
- Improve profit opportunities by managing product assortment, MDF expenditures and driving profitable attach items.
- Supervise Category Manager and provide coaching, guidance and mentorship while collectively maximizing opportunities and profitability through Account base.
Channel Digital Sales Lead - Canada
Sony Interactive Entertainment Canada
Toronto, ON
03.2020 - Current
- Maximize ROI of marketing campaigns through continual analysis of performance and results.
- Collaborate with Integrators to develop sales leads and uncovered new business opportunities.
- Lead and manage POSA and digital assortment planning in Canadian retailers to maximized sku performance and profitability by channel.
- Contributed to 38% revenue growth in CDS over last 3 years.
- Strategize, coordinate and execute new promotional products, driving incremental sales.
- Prepare and deliver sales presentations to retail partners to effectively plan and execute marketing and promotional opportunities.
- Utilize effective marketing techniques to increase brand awareness through non-traditional business channels like loyalty and rewards programs and in-store/digital channels.
- Identify and drive new brand partnerships and promotions that directly impact sales and profitability.
- Develop and cultivate lucrative relationships with both new and existing accounts through effective communication and exemplary interpersonal skills.
National Account Manager
Timex Group Canada
Markham, ON
02.2000 - 04.2008
- Managed and maintained multiple National Accounts.
- Strategic account manangement including product assortment, advertising, promotions and sales.
- Established effective business relationships contributuing towards mutual KPI and revenue target success.
Education
BBA - Sales And Marketing
Georgian College
Barrie, ON1999
Skills
- Management collaboration
- National Accounts
- Market trend analysis
- Revenue goal attainment
- Relationship building and management
- Sales forecasting
- Time management
- Budgeting and expenditures
- Networking skills
- Sales and marketing
- Project management
- Presentation development and delivery
Timeline
Channel Digital Sales Lead - Canada
Sony Interactive Entertainment Canada
03.2020 - Current
Sr. National Account Manager
Sony Interactive Entertainment Canada
04.2008 - Current
National Account Manager
Timex Group Canada
02.2000 - 04.2008
BBA - Sales And Marketing
Georgian College