CHANTEL HIGGINS
Union City,CA
Summary
Sales and account management professional with experience managing high-volume customer portfolios, driving retention, and supporting revenue growth across collegiate and professional sports. Currently oversee approximately 1,030 client accounts representing $675K in annual revenue, with renewal performance exceeding team goals across multiple programs. Skilled in consultative selling, customer relationship management, retention strategy, Salesforce CRM, and identifying solutions that strengthen long-term client value.
Overview
5
5
years of professional experience
Work History
Account Executive
Learfield - UC Berkeley Athletics
Berkeley, California
04.2025 - Current
- Manage a portfolio of approximately 1,030 season ticket accounts across football, men's basketball, and women's basketball, representing roughly $675k in book-of-business revenue.
- Renewed 91% of football revenue ($530k book), exceeding the 85% team and personal goal, finishing as the highest renewal performer on the team.
- Outperformed 85% renewal target by renewing 90% of men's basketball revenue ($115k book).
- Met program's renewal goal by renewing 80% of women's basketball revenue ($30k book).
- Managed pipeline activity, customer engagement, account history, and follow-up strategy using Salesforce and Paciolan.
Game Experience
Golden State Warriors
San Francisco, California
10.2021 - 08.2026
- Supported live event operations, partnership activations, and customer-facing experiences during NBA games.
- Assisted with partnership and fan engagement initiatives designed to enhance the overall guest experience.
- Collaborated with cross-functional entertainment and operations teams in a high-volume, fast-paced environment.
- Supported mascot and dance team operations during NBA All-Star Weekend in San Francisco.
Marketing & Partnerships Coordinator
Craft Football Academy
Dublin, California
05.2025 - 12.2025
- Managed social media content and digital marketing efforts to increase audience engagement and brand visibility.
- Supported partnership outreach and relationship-building with brands and community organizations.
- Communicated with external partners and internal stakeholders to support partnership development and execution.
- Assisted with promotional campaigns, content planning, and marketing initiatives aligned with organizational goals.
Director, Brand Partnerships
Xclusive Speed Sports Marketing
Bay Area
09.2022 - 11.2023
- Identified and pursued athlete-brand partnership opportunities to enhance brand visibility and align with marketing objectives.
- Negotiated partnership agreements and collaborated on co-branded marketing campaigns to maximize reach and engagement.
- Built strategic relationships with prospective partners, aligning athlete positioning with brand goals to drive mutual success.
Education
MBA - Sports Business
Grand Canyon University
Phoenix, AZ04-2023
Bachelor of Science - Sports Management
Grand Canyon University
Phoenix, AZ12-2019
Skills
- Account Management
- Portfolio Management
- Revenue Growth & Retention
- Renewal Strategy
- Salesforce CRM
- Client Relationship Management
- Customer Success
- Consultative Sales
- Partnership Development
- Strategic Communication
Timeline
Marketing & Partnerships Coordinator
Craft Football Academy
05.2025 - 12.2025
Account Executive
Learfield - UC Berkeley Athletics
04.2025 - Current
Director, Brand Partnerships
Xclusive Speed Sports Marketing
09.2022 - 11.2023
Game Experience
Golden State Warriors
10.2021 - 08.2026
MBA - Sports Business
Grand Canyon University
Bachelor of Science - Sports Management
Grand Canyon University