Cece Clay
San Dimas,CA
Summary
Dynamic, Growth oriented leader with a strong background in cost reduction strategies, process improvement, consultative skills, and analytics. Proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions. Knowledge with product development and enhancement to maximize sales success. Talented coordinator, problem-solver and team leader with proven expertise in roadmapping effective plans. Conceptualize, test and improve strategies to attain targets with cost-effective approaches.
Overview
13
13
years of professional experience
Work History
Account Executive
Batesville Casket
Los Angeles, CA
01.2019 - Current
- Implemented CRM to efficiently handle sales data organization and customer records.
- Developed additional revenue streams by expanding market coverage.
- Built strong relationships through attending multiple networking events.
- Investigated market competition and devised strategies for brand placement.
- Formulated innovative ideas in partnership with key stakeholders to enhance sales performance.
- Enhanced client profitability by cross-selling additional products.
- Mitigated issues by devising and utilizing effective resolution strategies.
- Utilized consultative sales strategies to overcome client objections and increased sales activity.
- Monitored ongoing changes in industry standards and trends impacting accounts.
- Strengthened customer relationships to renew existing accounts.
- Optimized the layout of merchandise in funeral homes for improved customer engagement and sales.
- Partnered with directors and owners to successfully carry out merchandising initiatives.
- Discovered opportunities in product offerings, resulting in boosted growth and better user experience.
Territory Manager
Saalfeld Inc
Los Angeles, CA
05.2018 - 01.2019
- Partnered with current customers to increase share of market.
- Developed strategic territory sales plans to surpass revenue targets.
- Established implementation timelines effectively.
- Produced visually appealing presentations in line with product objectives.
- Strengthened division outcomes by broadening customer base within the territory and raising profitability.
- Conducted research and analysis of data and reports to uncover trends.
- Oversaw product demonstrations for performance evaluation.
- Performed ongoing assessments of competitor strategies for detailed knowledge of industry standards.
- Worked closely with cross-functional teams to meet strategic goals.
Regional Business Development Manager
S.P. Richards
Los Angeles, CA
10.2017 - 05.2018
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Drove customer intimacy and brand value by defining and segmenting needs, pain points and buying behaviors.
- Gathered and analyzed business, market and competitor information to support development of strategic marketing plan.
- Determined price schedules and discount rates.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Conducted training classes for clients features and operation of products, client tools and processes.
Account Executive, Facilities Division
Staples Business Advantage
Los Angeles, Ca, CA
01.2012 - 08.2017
- Engaged influential leaders for recognizing gaps and improving sales results.
- Elevated financial gains through strategic application of cross-selling.
- Adapted to market trends by analyzing competitors and new tech innovations, enhancing brand positioning.
- Kept abreast of emerging trends and product benchmarks to refresh accounts.
- Handled customer issues by offering unique resolutions and benefits.
- Drove company profits by expanding market reach.
- Participated in crafting promotional content aimed at increasing referrals.
- Employed effective consultative strategies to resolve client issues, increasing sales productivity.
Education
Intercultural, Multicultural, And Diversity Studies
Institute For Diversity Certification
Chicago, IL05.2022
Business Management
University of Redlands
Redlands, CAService Management
U.S. Air Force E-4 Sargent
Skills
- Negotiation and persuasion
- Budget Management
- Customer relationships
- Business growth opportunities
- Revenue generation
- Strong presentation skills
- CRM
- Research and trend analysis
- Brand building
- Project planning
- Customer demographics understanding
- Planning & organizing
- Diversity, Equity, Inclusion Certification
- Consumer trend analysis
- Marketing knowledge
- Sales leadership
- Cross-cultural sales background
- Team management
- Marketing Collateral
- Promotions planning skills
- Marketing campaign strategy
- Brand awareness
Affiliations
- 2020 National Rookie of the year - Batesville Caskets
- 2020 Presidents Circle - Batesville Caskets
- 2021 Presidents Circle - Batesville Caskets
- 2022 Presidents Circle - Batesville Caskets
- 2024 Account Executive of the Year Western Region
Additional Information
- Independent Contractor Experience
- Experience in building Brand Awareness from ground up through creative marketing strategies, demographic research and competitive landscape research.
- Build Brand awareness and increased sales for Honey Nut Cheerios and Trix in markets targeting specific demographics for General Mills as a field supervisor(independent contractor)
- Inventory management - Performed Inventory counts and supply audits
- Assisted with execution of projects and made recommendations for process improvement to appropriate leaders.
- Completed projects milestones on time by keeping team members on task and operating with efficiency
- Supervised, coordinated, or scheduled activities of field team workers.
- Bolstered brand awareness by creating and executing marketing campaigns.
- Military Experience
- Performed budget formulation work involving review and preparation of budget estimates and financial plans.
- Tracked inventory and conducted cycle counts to maintain accurate records.
- Managed scheduling, training and inventory control.
- Determined recurring business needs and maintained necessary inventory levels.
- Delegated tasks to Airman and monitored activities and task completion.
Timeline
Account Executive
Batesville Casket
01.2019 - Current
Territory Manager
Saalfeld Inc
05.2018 - 01.2019
Regional Business Development Manager
S.P. Richards
10.2017 - 05.2018
Account Executive, Facilities Division
Staples Business Advantage
01.2012 - 08.2017
Intercultural, Multicultural, And Diversity Studies
Institute For Diversity Certification
Business Management
University of Redlands
Service Management
U.S. Air Force E-4 Sargent