Charity Banker
Telluride ,CO
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messages. An early adopter of the latest industry trends and strategies, resulting in consistently fresh and creative ideas. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
17
17
years of professional experience
Work History
MARKETING MANAGER
Telluride Daily Planet
Telluride , Colorado
10.2021 - Current
- Transform social media platforms to better engage customers and promote sales.
- Assess marketing copy, art comps and final designs and compared with established specifications.
- Assessed marketing copy, art comps and final designs and compared with established specifications
Social Media Manager
Telluride Tourism Board
Telluride , Colorado
09.2021 - Current
- Analyze and reported social media and online marketing campaign results.
- Engaged relevant influencers to build brand awareness
- Monitored online presence of company's brand to engage with users and strengthen customer relationships
- Worked with department personnel to deliver brand consistency in social media messages
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach
MARKETING MANAGER
SurfaceLiner+
Telluride , CO
11.2020 - 06.2021
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed innovative and targeted collateral to support overall branding objectives.
- Drove marketing efforts by orchestrating email bi-weekly email campaigns.
- Coordinated social media posts to raise brand awareness.
INTERNATIONAL SALES & DIGITAL MARKETING MANAGER
Mountain Lodge Telluride
Telluride, CO
10.2016 - 10.2020
- Created and implemented promotions to attract new travel accounts and stimulated repeat business.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Identified opportunities for growth within international & domestic territories and collaborated with sales teams to reach sales goals.
- Sold products by developing relationships with network of travel professionals.
- Supported Telluride Ski Resort, Visit Telluride and other area properties in international and domestic sales events with travel, presentations, and familiarization trips.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Increased revenue streams through hotel property website by generating traffic through online marketing initiatives; PPC, Display Advertising, Remarketing.
- Implemented and managed all social media platforms and initiatives, created banner ads for digital advertising opportunities.
SENIOR INTERNATIONAL SALES MANAGER
Limelight Hotel Aspen
Aspen, CO
06.2016 - 10.2016
- Created sales incentives for international wholesale markets.
- Used CRM tools to track hotel performance, personal benchmarks, story data and managed daily inventory of products.
- Analyzed sales statistics to determine sales potential, approach and inventory requirements.
- Maintained list of wholesale and domestic hotel unit pricing.
- Traveled to both international and domestic industry trade shows.
- Managed team of two including Conference Services and Group Sales Manager.
- Oversaw development and implementation of departmental strategies and ensuring implementation of brand service strategy and brand initiatives.
- Developed relationships with clients and potential clients to improve business growth.
SENIOR SALES MANAGER - INTERNATIONAL
Telluride Ski Resort
Telluride, CO
09.2011 - 02.2016
- Developed sales and marketing plan to increase international tourism to Telluride.
- Established and executed marketing plans and marketing strategies to penetrate competitive markets and increase profitability.
- Administered wholesale contracts to over 60 tour operators from 18 countries, prospected for nw potential partners
- Managed budgets for advertising, promotions and travel.
- Promoted Telluride at international trades shows, media & consumer events, travels focused on core skier markets to Colorado (UK, Australia, New Zealand, Canada, Mexico, Germany and Brazil).
- Organized and lead familiarization tours for travel trade and media.
- Increased wholesale lift ticket revenue and room revenue year-over-year for designated international markets for Telluride Resort Lodging.
- Conducted destination and product training seminars.
GROUP SALES MANAGER
The Peaks Resort & Spa
Telluride, CO
08.2010 - 08.2011
- Generated group business for hotel in al ski and corporate industries.
- Maintained up-to-date knowledge of competitor products and pricing in market served
- Communicated product quality and market comparisons by creating sales presentations
GROUP SALES MANAGER
Telluride Ski Resort
Telluride, CO
05.2005 - 06.2010
- Prepared group bids for various domestic ski councils and presented at various national ski group conventions.
- Established partnerships with local hotels and businesses to book group business.
- Placed annual advertising in ski club markets.
- Upsold groups on various on-mountain activities while in destination.
- Maintained groups sales reports including lift, lodging and activity revenue.
- Developed client base through cold calls, referrals and lead generations.
- Organized and conducted familiarization tours for various U.S. ski councils including Florida Ski Council, Chicago Metro Ski Council, Ohio VAlley Ski Council.
Education
Bachelor of Arts - Communications & English
University of San Diego
San Diego, CA05.1992
Bachelor of Arts - Semester Abroad
University of Pittsburgh - Semester At Sea
Pittsburgh, PA05.1990
Skills
- *16 years of sales and marketing experience in tourism/hospitality industry, knowledge of key industry contacts
- Marketing Analytics
- Market Trend Analysis
- Sales Program Coordination
- Sales Records Management
- Networking Events
- Budgeting and Expenditures
- Profitability Assessments
- Platform proficient on Wordpress, OTA insights, SMS, Mailchimp, Canva, Facebook, Instagram, Twitter, LinkedIn
- Excellent communication skills, including strong writing and public speaking abilities
- Take personal initiatives, "can-do" attitude, and ability to make independent decisions
Accomplishments
The Telluride Tourism Board's Spirit of Tourism Achievement Recognition (STAR) Award winner 2019
Timeline
MARKETING MANAGER
Telluride Daily Planet
10.2021 - Current
Social Media Manager
Telluride Tourism Board
09.2021 - Current
MARKETING MANAGER
SurfaceLiner+
11.2020 - 06.2021
INTERNATIONAL SALES & DIGITAL MARKETING MANAGER
Mountain Lodge Telluride
10.2016 - 10.2020
SENIOR INTERNATIONAL SALES MANAGER
Limelight Hotel Aspen
06.2016 - 10.2016
SENIOR SALES MANAGER - INTERNATIONAL
Telluride Ski Resort
09.2011 - 02.2016
GROUP SALES MANAGER
The Peaks Resort & Spa
08.2010 - 08.2011
GROUP SALES MANAGER
Telluride Ski Resort
05.2005 - 06.2010
Bachelor of Arts - Communications & English
University of San Diego
Bachelor of Arts - Semester Abroad
University of Pittsburgh - Semester At Sea
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