Johnny Howell

District Sales Manager | Sales Leadership | Beverage Industry

Accomplished beverage industry sales and operations professional with 26 years of progressive experience across Full Service, delivery sales, Pre-Sell, Large Store Sales, merchandising, and leadership. Proven record of sales growth, customer relationship management, operational execution, and team leadership. Spent 19 years in the Large Store business, achieving route growth in 17 of 19 years, with only two years experiencing minimal growth. Consistently met sales quotas and revenue plan objectives, including during challenging and highly competitive business conditions. Joined Coca-Cola Consolidated in September 2025 as an SSM Supervisor to expand my career into leadership and apply extensive beverage industry and Large Store experience to team development and business performance.

• District & Sales Leadership
• Large Store Sales & Operations
• Sales & Revenue Growth
• Sales Quota Achievement
• Customer Relationship Management
• Team Leadership & Development
• Coaching & Accountability
• Merchandising & Store Execution
• Customer Service
• Sales Planning & Execution
• Retail Operations
• Cross-Functional Leadership
• Performance Management
• Inventory & Product Rotation
• Problem Solving
• Employee Development

SSM Supervisor | September 2025–Present

Joined Coca-Cola Consolidated as an SSM Supervisor to expand my career into leadership while bringing more than 25 years of beverage industry experience to the organization.

• Lead and support employees across sales, delivery, merchandising, and customer-service functions.
• Provide coaching, direction, feedback, and accountability to team members.
• Work closely with sales and delivery operations to resolve customer and operational issues.
• Build and maintain strong relationships with store managers and key customer contacts.
• Maintain company standards for product quality, rotation, merchandising, and account execution.
• Support employee development by sharing extensive knowledge of beverage, retail, and Large Store operations.
• Work cross-functionally to improve communication, execution, customer service, and business performance.
• Conduct field observations and ride-alongs to identify opportunities, reinforce standards, and coach employees.
• Utilize spreadsheets, email, phone communication, and available reports to coordinate daily business activities.
• Support both sales and delivery functions and provide leadership across departments when business needs require.
• Apply extensive field experience to improve employee performance, customer relationships, and operational execution.

October 2000–September 2025

Progressed through multiple business models and responsibilities during a 25-year career with Pepsi Bottling Ventures, developing extensive experience in sales, customer service, delivery, merchandising, and Large Store operations.

Built a 19-year career in Large Store Sales, consistently growing routes and achieving sales and revenue objectives through strong customer relationships and exceptional customer service.

• Achieved route growth in 17 of 19 years, with only two years experiencing minimal growth.
• Consistently met sales quotas and revenue plan objectives.
• Used strong customer service and relationship-building skills to grow routes and protect existing business.
• Successfully grew business during challenging and highly competitive market conditions.
• Built long-term relationships with store managers, receivers, and key retail decision-makers.
• Identified customer needs and developed solutions that supported sales growth and improved account execution.
• Managed product availability, merchandising, displays, rotation, and promotional execution.
• Worked closely with customers to improve product availability, store conditions, and sales opportunities.
• Maintained a strong focus on revenue growth, customer satisfaction, and in-store execution.
• Developed extensive knowledge of Large Store operations, retail expectations, sales execution, and revenue performance.

• Selected as one of five Pre-Sell representatives for the launch of the Pre-Sell business model in Midland.
• Helped establish and execute the new sales model while developing customer relationships and sales opportunities.
• Managed assigned accounts and worked with customers to improve product availability and sales execution.
• Developed experience in sales planning, customer communication, order execution, merchandising, and route management.

• Operated a 16-bay delivery truck, selling products directly from the truck to customers.
• Managed customer relationships while maintaining product availability and sales execution.
• Developed hands-on experience in route operations, selling, merchandising, inventory management, and customer service.

• Began beverage industry career in Full Service.
• Developed foundational experience in customer service, merchandising, product rotation, inventory management, and account execution.
• Built strong knowledge of beverage distribution and retail operations.

2000 — Pepsi Bottling Ventures — Full Service
2002 — Pepsi Bottling Ventures — Delivery Sales / 16-Bay Truck
2004 — Pepsi Bottling Ventures — Selected as 1 of 5 Pre-Sell Representatives for Midland Launch
2006 — Pepsi Bottling Ventures — Large Store Sales
2006–2025 — 19 Years of Large Store Experience
September 2025–Present — Coca-Cola Consolidated — SSM Supervisor

• 26 years of beverage industry experience
• 25 years with Pepsi Bottling Ventures
• 19 years of Large Store sales experience
• Route growth achieved in 17 of 19 Large Store years
• Consistently achieved sales quotas and revenue plan objectives
• Selected as 1 of 5 Pre-Sell representatives for the Midland launch
• Progressed through Full Service, Delivery Sales, Pre-Sell, and Large Store Sales
• Currently serving as an SSM Supervisor with Coca-Cola Consolidated
• Extensive experience in customer service, sales growth, merchandising, retail operations, and employee leadership
• Broad understanding of the beverage business from the field, customer, sales, operational, and leadership perspectives

Albemarle High School
Albemarle, North Carolina
High School Diploma — 1985

• Leadership Through Change
• Emotional Leadership
• Coaching & Employee Development
• Delegation & Accountability
• Cross-Functional Leadership
• Customer Relationship Management
• Performance Management
• Team Development
• Sales & Operational Execution

To leverage 26 years of beverage industry experience, 19 years of Large Store sales success, proven customer relationship skills, and current leadership experience as an SSM Supervisor to lead a District Sales team. I bring a unique understanding of the beverage business from the route, customer, sales, merchandising, operational, and leadership perspectives. My goal is to develop people, strengthen customer relationships, drive sales and revenue growth, and deliver consistent execution across the district.

• Supervised daily operations, ensuring adherence to safety and quality standards.
• Coordinated scheduling and workflow to optimize productivity across shifts.
• Trained new employees on equipment usage and operational procedures.
• Implemented inventory management practices to streamline supply chain processes.
• Monitored team performance, providing feedback to enhance efficiency and morale.
• Assisted in maintaining compliance with company policies and regulatory requirements.
• Resolved operational issues promptly to minimize disruptions in production flow.
• Collaborated with management to identify areas for process improvements and cost reductions.
• Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.