Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Charles Lim

Seattle,WA

Summary

Results-driven marketing and operations specialist with 20+ years of entrepreneurial leadership and recent experience supporting global brands including Nike, adidas, and Costco International. Skilled in creating technical and marketing content, building process-driven tools, and delivering cross-functional enablement. Proven ability to translate complex concepts into clear demos, tutorials, and presentations that drive adoption and engagement. Experienced with digital content platforms, campaign execution, and storytelling that bridges technical detail with business impact.

Overview

21
21
years of professional experience

Work History

Sales Support Representative (Costco International)

Acosta / ADW
Seattle, WA
07.2024 - Current
  • Manage product coordination and communication across 33 global accounts, contributing to 15% YoY client growth and improved regional brand consistency.
  • Designed and implemented a process tracker and order tool, increasing efficiency by 900% and enabling real-time visibility across teams.
  • Conduct monthly audits and resolved 24 QA/campaign issues with a 100% success rate, boosting vendor satisfaction and compliance.
  • Deliver campaign performance updates to senior stakeholders across 5 regions, ensuring accuracy and alignment.
  • Led training sessions to onboard staff on new order processes, reducing processing time by 40% and freeing 10+ hours per week.

Digital Content Coordinator (Contract)

Nike
Beaverton, OR
03.2024 - 05.2024
  • Administered content workflows and ensured 100% on-time asset delivery for seasonal campaigns (Spring '24 and Y2K).
  • Partnered with cross-functional teams to support policy and process documentation.
  • Managed vendor asset submissions and resolved errors, reducing compliance errors by 30%.

Assistant Brand Operations Manager (Contract)

adidas
Portland, OR
05.2023 - 12.2023
  • Built and managed milestone playbooks for 6 seasonal campaigns, ensuring cross-functional compliance and accuracy.
  • Partnered with global teams to coordinate processes, streamline reporting, and improve on-time deliverables by 20%.
  • Conducted audits of campaign readiness, resolving 100% of discrepancies prior to launch.
  • Maintained intranet tools used by 200+ team members, ensuring documents and policies were up to date.

Knowledge Coordinator (Contract)

Nike
Beaverton, OR
01.2022 - 01.2023
  • Scaled insights library from 600 to 7,000+ users, improving access to compliance and policy documentation.
  • Conducted audits of content accuracy and maintained documentation across 4 major business units.
  • Partnered with cross-functional teams to onboard employees with training resources used by 500+ staff.

Field Sales & Marketing Representative

Techtronic Industries (TTI)
Vancouver, WA
01.2021 - 08.2021
  • Partnered with a team of 24 to increase YTD sales from $500K to $700K (+40%) in 8 months while maintaining compliance with company processes.
  • Negotiated with Home Depot and secured best product placements across 12+ locations.
  • Delivered product demonstrations used in training sessions for 50+ employees to improve sales performance.

Owner / Operator

JC Lim, Inc.
Portland, OR
01.2005 - 01.2019
  • Directed all operations including HR, payroll, benefits administration, and vendor management for 20+ employees.
  • Negotiated vendor partnerships, reducing costs by 15% annually while improving service delivery.
  • Grew business portfolio, resulting in $4M+ exit after scaling two retail businesses.
  • Oversaw employee onboarding, benefits enrollment, and accommodations, ensuring compliance with state and federal requirements.

Education

Bachelor of Science - Marketing, Athletic & Outdoor Apparel Industry Certificate

Portland State University
Portland, OR

Skills

  • Content Creation & Enablement
  • Communication
  • Marketing & Operations
  • GTM Execution
  • MS Office
  • Process Documentation
  • Cross-Functional Collaboration
  • Brand & Marketing Strategy
  • Process Optimization
  • Stakeholder Engagement

Websites

Languages

English
Native/ Bilingual
Korean
Limited

Timeline

Sales Support Representative (Costco International)

Acosta / ADW
07.2024 - Current

Digital Content Coordinator (Contract)

Nike
03.2024 - 05.2024

Assistant Brand Operations Manager (Contract)

adidas
05.2023 - 12.2023

Knowledge Coordinator (Contract)

Nike
01.2022 - 01.2023

Field Sales & Marketing Representative

Techtronic Industries (TTI)
01.2021 - 08.2021

Owner / Operator

JC Lim, Inc.
01.2005 - 01.2019

Bachelor of Science - Marketing, Athletic & Outdoor Apparel Industry Certificate

Portland State University

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