Charles Norwood
Allen,Texas
Summary
Results-oriented Regional Sales Leader with 14 years of experience in driving revenue growth and market expansion across life insurance, beverage, brand activation, and hospitality sectors. Expertise in building scalable processes, closing high-value deals, and coaching teams to exceed goals, ensuring high-quality client delivery and significant business impact.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Regional Sales Director
Life Insurance Company
Jacksonville, FL
03.2011 - 12.2025
- Drove market share growth by leading initiatives that expanded agent footprint.
- Established scalable onboarding program through recruitment and interviewing of potential agents.
- Accelerated agent ramp-up via development of comprehensive performance metrics.
- Trained life insurance agents to achieve performance targets while ensuring compliance.
- Monitored performance using CRM and analytics, providing coaching to enhance sales rates.
- Cultivated strong partnerships with agencies and brokers to maximize cross-sell opportunities.
- Collaborated with marketing and product teams to design tailored sales campaigns and training materials.
- Led regional Insurance agents sells across multiple markets, managed 14 agents and generated $2.73M.In annualized premiums totaling approximately $27.3M over a decade
Key Account Manager
Crystal Springs
Mableton, GA
10.1999 - 10.2011
- Negotiated pricing agreements with key accounts to secure competitive terms.
- Led negotiations for contracts and pricing agreements with major clients.
- Facilitated strategic meetings with clients to align on objectives and goals.
- Developed comprehensive account plans to drive revenue growth and increase profitability.
- Compiled and presented progress reports on forecasts for account teams and stakeholders.
- Coordinated cross-functional teams to ensure timely project delivery within budget constraints.
- Led negotiations for major contracts and pricing agreements with clients.
- Aligned account strategies with internal teams to enhance service delivery.
On Premise Brand Promoter, Event Manager
United Distributors
Atlanta, Georgia
02.1996 - 05.2000
- Led multi-brand on-premise activation, and brand-building initiatives for top beverage Clients(e.g., Bacardi,Guinness,Jack Daniels)across 50+bars and venues; planned and executed promotions, product sampling, and events to maximize reach,drive trails,and deliver measurable sales growth.
- Executed in-venue branding signage and product placements for multiple beer and spirits brands at bars, sports venues, and concert locations.
- Organized promotional events to enhance brand visibility and engagement among target audiences.
- Conducted market research to pinpoint potential customers and guide strategic planning.
- Analyzed web analytics data to assess campaign performance and identify optimization opportunities.
Education
CNA Certification/bachelor of Science And Nursing BSN CNA - Sales Strategy, Marketing Analytics, BLS for Health care providers
Gaston State Business College University
Anniston, AlabamaSkills
- Sales strategy development
- Sales forecasting
- Sales performance metrics
- B2B channel sales
- Market analysis
- Consultative selling
- Needs assessment
- Project management
- Team building and leadership
- Onboarding and mentoring
- Product knowledge and troubleshooting
- Brand activation
Accomplishments
- 2019 age of the year organization, senior life services. I'll stand in sales performance and client service.
- Regional Director and agent of the year(2022)Senior- life services, recognize leadership excellence and revenue growth across multi markets.
- TheUltimate Heart award (2021) feed my lambs for exceptional volunteer service supporting children with special needs.
Certification
- Life Insurance licensing in the state of IL,FL,Tx,Ala,Ga,NPN #15737649
- (E.g.Certified Sous Chef),Culinary Arts institution of Atlanta(1996)
- Max SAS Certification;B2B Sales excellence(presentation, and training) issuing organization (2010)
Timeline
Regional Sales Director
Life Insurance Company
03.2011 - 12.2025
Key Account Manager
Crystal Springs
10.1999 - 10.2011
On Premise Brand Promoter, Event Manager
United Distributors
02.1996 - 05.2000
CNA Certification/bachelor of Science And Nursing BSN CNA - Sales Strategy, Marketing Analytics, BLS for Health care providers
Gaston State Business College University
Awards
Agent of the Year, 2019, (289,000) in Annualized Premium, Agent of the Year, 2023, (310,000) in Annualized Premium
Certifications And Awards
- Multi State Life Insurance Licensed, Licensed in seven (7) states
- CNA/Nurse Assistant, Licensed Certified Nursing Assistant (active since 1994)
- Mortgage Loan Originator 2006-2009
- Culinary Art Training, Graduate, Culinary Institute of Atlanta (CIA) 1994
- On-Premise Brand Promoter, Promotional Representative Beverages (1996-2000)