CHRIS WESSON
Memphis,TN
Summary
Results-driven professional with over 30 years of experience in achieving organizational goals. Expertise in marketing and project management, adept at managing multiple projects under tight deadlines. Enhanced marketing departments through strategic use of digital and traditional channels to increase revenue and brand visibility.
Overview
27
27
years of professional experience
Work History
Account Director
C-4 Analytics
Memphis, Tennessee
02.2024 - 03.2026
- Working with car dealerships and large groups in the Southeast to sell and manage their Digital Marketing. Signed over 1.2 million of new business annually.
- Managed client relationships, achieving high satisfaction and retention rates.
- Crafted strategic marketing plans aligned with client objectives.
- Partnered with cross-functional teams to improve project delivery outcomes.
Regional Sales Manager
CallRevu
03.2021 - 03.2023
- Led regional sales initiatives, increasing customer engagement through targeted outreach.
- Developed B2B strategies for SaaS (call tracking/call monitoring solutions) for car dealerships in the Southeast region across 4 states.
- Developed training programs for sales teams, improving product knowledge and sales effectiveness.
- Collaborated with marketing to design promotional strategies, boosting awareness of new products.
Strategic Sales Executive
PureCar
09.2019 - 09.2020
- Cultivated relationships with clients to identify and address their specific automotive needs.
- Engaged with dealerships and dealer groups to create and implement targeted digital advertising strategies.
- Conducted product presentations to showcase features and benefits of vehicles.
- Partnered with marketing teams to design impactful sales materials and promotions.
- Temporarily suspended work during COVID-19 pandemic.
Sales & Leasing Consultant
Mercedes Benz of Collierville
12.2017 - 08.2019
- Achieved monthly and quarterly sales targets by selling vehicles aligned with customer needs.
- Guided customers in selecting vehicles that aligned with preferences and requirements, enhancing satisfaction.
- Conducted vehicle demonstrations to showcase features and benefits effectively.
- Coordinated lease agreements and financing options, facilitating smooth transactions for buyers.
Digital Media Sales Representative
Cox Automotive
10.2015 - 10.2017
- Optimized marketing and sales initiatives, driving revenue growth through innovative approaches.
- Cultivated business opportunities through strategic relationship building and effective communication.
- Built rapport and credibility with key decision makers, strengthening business relationships.
- Collaborated with automotive dealers to assess and improve sales strategies.
- Maintained prompt communication with prospective customers, enhancing customer service experiences.
- Developed and managed campaigns, creating impactful marketing collateral.
Regional Account Manager/Sales Director
Sprint
05.1999 - 02.2014
- Established a multi-million-dollar sales record by targeting Fortune 500 companies and government agencies.
- Led sales management and market development, driving successful launch of new service.
- Leveraged advanced technology to effectively convert competitor customers.
Education
University of Memphis
08-1995
Associate of Science - Psychology
Dyersburg State College
05-1991
Skills
- Account and relationship management
- B2B sales
- Territory management
- Campaign management
- Market analysis
- Customer service excellence
- Analytical problem-solving
- Prioritization and time management
- Communication and presentation
- Social and interpersonal skills
Notable Highlights
Participated in the following sales training courses: Account Planning Methodology, Selling to Executives, Social Media Selling, Strategic Selling to Businesses, Cloud Learning Series, C-Level Engagement, Success in Prospecting, Caring for Customers.
Timeline
Account Director
C-4 Analytics
02.2024 - 03.2026
Regional Sales Manager
CallRevu
03.2021 - 03.2023
Strategic Sales Executive
PureCar
09.2019 - 09.2020
Sales & Leasing Consultant
Mercedes Benz of Collierville
12.2017 - 08.2019
Digital Media Sales Representative
Cox Automotive
10.2015 - 10.2017
Regional Account Manager/Sales Director
Sprint
05.1999 - 02.2014
University of Memphis
Associate of Science - Psychology
Dyersburg State College