CHRISTIAN SPIES
JERSEY CITY,US
Summary
Media Strategist with expertise in media planning and investment strategies, known for optimizing budgets and enhancing client satisfaction. Skilled in data-driven analysis and campaign management, with a proven ability to mentor teams and drive performance. Experienced in analyzing market trends and providing strategic recommendations.
Overview
10
10
years of professional experience
Work History
SUPERVISOR, INVESTMENT
Optimum Sports
New York City
11.2022 - Current
- Developed and executed media strategies that enhanced client satisfaction and optimized budget efficiency.
- Collaborated with senior leadership to align media strategies with client objectives and cost-efficiency.
- Optimize spending to ensure campaigns meet KPIs within the allocated budget.
- Analyzed market trends and media performance to provide data-driven recommendations that informed strategic decisions
- Collaborate with account teams and clients to understand campaign goals and target audiences
- Oversaw video ad placements ensuring precise targeting and effective scheduling.
- Directed and mentored associates, fostering alignment across campaigns and improving inventory management.
ADDRESSABLE SALES PLANNER
Hulu
01.2021 - 11.2022
- Work with various departments (Sales, Ad Ops, Account Management, Finance, Analytics, Marketing) on development & implementation of client campaigns & product development
- Collaborated across multiple desks at Group M & Omnicom to build RFPs for client campaigns, ensuring alignment with client requirements
- Partnered with Account Manager to align on company-wide goals and streamline operational sales processes, enhancing overall campaign effectiveness
- Work with Planning Director/Manager to tactically drive company-wide goals, improve operational sales process, & determine pricing for new offerings
- Analyze areas within the sales/planning workflow that can be improved, create process enhancements that eliminate any barriers to entry
NEGOTIATOR, VIDEO INVESTMENT
OMD Worldwide
01.2019 - 12.2021
- Worked on account client team Cigna & Boehringer Animal Health
- Negotiated media plan proposals with Associate Director to align with client specifications
- Executed inventory flighting for Upfront and Scatter orders, ensuring accurate entry into systems
- Managed inventory across broadcast, cable, and OLV networks to ensure availability and compliance
NEGOTIATOR, VIDEO INVESTMENT
Wavemaker Global
01.2017 - 12.2019
- Negotiated & maintained annual buys on Broadcast, Hispanic & Cable networks ensuring product delivery
- Ordered media schedules, obtained confirmations, and negotiated terms to secure placements
- Reviewed media buy specifications and requested station avails to optimize placement
- Ensured appropriate spots ran and provided post-buy analysis
- Presented YOY & delivery changes to upper management while providing guidance with what networks and programs to spend on
- Managed Loreal account team for over 30 brands quarterly, achieving spending goals for each product
Education
BACHELOR OF SCIENCE DEGREE - MARKETING
Sacred Heart University
Fairfield, Connecticut01-2017
Skills
- Media Planning
- Budget optimization
- Media Buying
- Campaign management
- Data analysis
- Team leadership
Timeline
SUPERVISOR, INVESTMENT
Optimum Sports
11.2022 - Current
ADDRESSABLE SALES PLANNER
Hulu
01.2021 - 11.2022
NEGOTIATOR, VIDEO INVESTMENT
OMD Worldwide
01.2019 - 12.2021
NEGOTIATOR, VIDEO INVESTMENT
Wavemaker Global
01.2017 - 12.2019
BACHELOR OF SCIENCE DEGREE - MARKETING
Sacred Heart University