CHRISTINA COLE
Greenville,SC
Summary
Resourceful Account Manager offering history of success coordinating and monitoring operations across various departments. Effective leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Highly committed with the hardworking mentality to maintain quality of service.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Brand Manager
Amplisell - Remote
06.2023 - Current
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
Brand Manager
OeP, An Acosta Company - Remote
03.2022 - 09.2022
- Amazon
- Conducted market research to identify target customer segments, preferences, and trends.
Associate Manager of Digital Marketing and E-Commerce
Escendance LLC
Greenville, SC
05.2021 - 03.2022
- Lead Account Manager for five unique brands on Amazon within the Health & Household, Grocery & Gourmet Food categories.
- Yearly Amazon sales forecasting, inventory planning, marketing strategy development, and new product launch execution.
- Develop and activate digital strategies and roadmaps to focus on new customer acquisition, retention, and conversion on Amazon (SEM, SEO, Email, Display, Retargeting).
- Analyze and present weekly and monthly sales and inventory reporting to internal and external teams to ensure appropriate in-stock levels and forecast for seasonal trends and upcoming promotions.
- Created monthly reports outlining progress on key initiatives.
Sales and Catering Manager
Spartanburg Marriott
Spartanburg, SC
02.2020 - 06.2021
- Exceeded corporate expectations to rebook and maintain clients during the 2020-2021 year, following rigorous state and government protocols.
- Sell and promote hotel guestrooms, groups, catering services, and banquet facilities through direct client contracts.
- Plan, detail, and execute various sizes (2-600 attendees).
- Maintained contracts and billing through CI/TY Software and Payment Management System.
- Maneuvered operational challenges associated with group agendas and collaborated across departments to develop win/win solutions.
Assistant General Manager and Event Manager
Hill Farm Inn
Sunderland, VT
06.2018 - 06.2020
- Created significant cost savings by restructuring event bar program to maintain 25% cost of goods
- Increased room sales by overall average of 10-15% monthly
- Received Trip Advisor's Certificate of Excellence, 5 years in a row
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
- Attracted new clients and maintained pre-existing clients through excellent word-of-mouth marketing and social media
- Coordinated with various vendors and event contributors, including photographers, performers, caterers, and transportation services
- Identified cost savings by researching new vendors and negotiating with partnered vendors
Wedding Coordinator & Event Consultant
Hill Farm Inn Management
Sunderland, VT
05.2015 - 06.2019
- Managed all logistics of event planning, including contract signing, fee collection, event booking, and event promotions.
- Negotiated contracts with vendors to secure competitive rates while maintaining quality standards.
- Managed day-of logistics including transportation arrangements, setup and teardown of venue decorations, and emergency troubleshooting when needed.
Annual Giving and Social Media Coordinator
Southern Vermont College
Bennington, VT
10.2016 - 04.2018
- Implementation of community and employee annual fund campaigns
- Introduced and facilitated campus legacy and monetary class gifts in collaboration with senior students
- Facilitated gift acknowledgment process, issuing appropriate acknowledgment letters for donors
- Mass update of alumni records, set up of Nursing Alumni Association, and alumni gatherings
- Worked closely with Director of Career Development to advocate student success through educational events and trainings
- Created press releases detailing relevant newsworthy information and supporting brand image and worked with news media to spread positions
Banquet and Restaurant Manager
Taconic Hotel & Restaurant
Manchester, VT
11.2015 - 11.2016
- Lead in screening applications, interviewing, and hiring of all banquet staff
- Worked directly with Sales and Catering Manager on all function inquiries, details, final execution, and billing for all events
- Maintained employee information, scheduling, and payroll in ADP
- Executed the first event on-site, with 22 new employees and 270 attendees
- Recorded all daily activities in Avero Slingshot, daily logbook of food and beverage activity
- Purchased adequate quantities of necessary restaurant items, including food, beverages, equipment, and supplies
- Led and directed team members on effective methods, operations, and procedures
Annual Fund and Event Coordinator
Burr and Burton Academy
Manchester, VT
01.2015 - 11.2015
- Responsible for annual fund (one million dollars) which consisted of parent giving, employee giving, corporate sponsorships, trustee contributions, alumni gifts, and appeals to community members
- Managed Parent Association and volunteers with monthly team meetings
- Coordinated giving reports, mail merges, track all changes and constituent records in Raiser's Edge
- Organized fundraising events such as Annual Gala of 265 attendees, online and live auctions, Alumni Reunion Weekend, Grandparent and Special Friends Day, donor appreciation parties, and various celebrations that require short term planning
- Cultivated impactful social media presence on Facebook and Instagram platforms, offering content relating to fundraising campaigns and organizational objectives
Coordinator of Events
American Museum of Fly Fishing
Manchester, VT
04.2013 - 01.2015
- Record keeping of donors, corporate sponsorships, and Museum programs, including coordination of mailings, solicitation, follow up and outreach
- Developed communications calendar for all events, press releases, mailings, and all event recaps
- Coordinated all logistics of public programs in addition to annual board meetings and fundraising events in areas such as CA, PA, NYC and Florida
- Maintained accurate event records and documents (budgets, attendee registration, agendas, donors, auction donors, auction purchases, online auction website, and travel arrangements)
- Maintained Museum's online and physical store through sales and inventory
- Upkeep of social media Facebook, Instagram, and website
- Organized, coordinated, and executed community and fundraising events
Education
Certificate in Human Resource Management -
CHAMPLAIN COLLEGE
Burlington, VT01.2019
Bachelor of Science - Marketing and Management
CASTLETON UNIVERSITY
Castleton, Vermont01.2011
Skills
- Business Development
- Staff Leadership
- Inventory Management
- Account Growth
- Digital Marketing
- SEO Optimization
- Data Analysis
- Vendor Negotiation
- Database Management
- Performance Tracking
Certification
- Marriott International Certified Wedding Planner
- Perpetua Essentials
- Cvent Supplier Network
- Amazon PPC & SEO
- SC 30-Hour Unit 1 & 2 Real Estate Pre-Licensing
Timeline
Brand Manager
Amplisell - Remote
06.2023 - Current
Brand Manager
OeP, An Acosta Company - Remote
03.2022 - 09.2022
Associate Manager of Digital Marketing and E-Commerce
Escendance LLC
05.2021 - 03.2022
Sales and Catering Manager
Spartanburg Marriott
02.2020 - 06.2021
Assistant General Manager and Event Manager
Hill Farm Inn
06.2018 - 06.2020
Annual Giving and Social Media Coordinator
Southern Vermont College
10.2016 - 04.2018
Banquet and Restaurant Manager
Taconic Hotel & Restaurant
11.2015 - 11.2016
Wedding Coordinator & Event Consultant
Hill Farm Inn Management
05.2015 - 06.2019
Annual Fund and Event Coordinator
Burr and Burton Academy
01.2015 - 11.2015
Coordinator of Events
American Museum of Fly Fishing
04.2013 - 01.2015
Certificate in Human Resource Management -
CHAMPLAIN COLLEGE
Bachelor of Science - Marketing and Management
CASTLETON UNIVERSITY
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